Rascasse Audience Intelligence

Houseplant Audience in Italy

A data profile of the people who buy, follow and care about Houseplant in Italy — modelled from more than twelve digital signal sources. Houseplant has an estimated audience of 3,946,584 people in Italy.

#1228among Topic in Italy#130in Home & Garden

The average Houseplant fan in Italy is 41.6 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Houseplant profile in Italy.

Audience size
3.9M
in Italy
Gender
61.7%♀
38.3% male
Age
41.6
average years
Country rank
#1766
Topic in Italy
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Houseplant fans

61.7% are female, 38.3% are male, average age 41.6.

Fig. 02

Gender split

61.7%
Female
38.3%
Male
Demographic split for Houseplant audience in Italy
MetricValue
Female61.7%
Male38.3%
Average age41.6
Estimated audience size3,946,584
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Houseplant audience in Italy
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4922%
50+26%
Fig. 04

Worldwide distribution

4.2%

of the worldwide Houseplant audience comes from Italy.

Worldwide audience distribution share by country for Houseplant
CountryShare
United States21.6%
Japan16.3%
Germany6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Houseplant audience in Italy is strongest.

Fig. 05

Top regions by affinity

Houseplant fans by region: top regions in Italy
#RegionReachAffinity×
01Lombardy~800K1.17×
02Campania~500K1.17×
03Sicilia~400K1.14×
04Puglia~300K1.12×
05Lazio~500K1.08×
06Tuscany~300K1.06×
07Marche~100K1.04×
08Emilia-Romagna~300K1.03×
09Veneto~300K1.03×
10Piedmont~300K1.03×
11Abruzzo~90K1.01×
12Calabria~100K1.00×
13Basilicata~40K1.00×
14Molise~20K0.99×
15Aosta Valley~10K0.99×
16Friuli-Venezia Giulia~70K0.98×
17Umbria~60K0.97×
18Trentino-Alto Adige/Südtirol~70K0.95×
19Liguria~100K0.94×
20Sardinia~100K0.94×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Italy

See Houseplant audiences in other countries

How to read this data

Audience size is the estimated number of people in Italy who actively search for Houseplant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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