Houseplant Audience in United States

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Houseplant has an estimated audience of 20,096,800 people in United States. 56.8% are female, 43.2% are male, average age 40.4. Top regions: California, Texas, Florida. Top brand affinities: Outdoor recreation, Plant, Flowering plant, Ornamental plant, Succulent plant.

The average Houseplant fan in United States is 40.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Outdoor recreation, Plant, Flowering plant, with strongest over-indexing on Outdoor recreation (1.52× the country average). Demographically, the Houseplant audience skews more female with an average age of 40.4, and over-indexes on personality traits such as Urban Lifestyle, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Houseplant fans

Demographic split for Houseplant audience in United States
MetricValue
Female56.8%
Male43.2%
Average age40.4
Estimated audience size20,096,800

Audience persona

The typical Houseplant fan in United States is more female, around 40.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Outdoor recreation.

Top regions in United States

Top regions ranked by reach for Houseplant in United States
RegionReachAffinity
California2,783,8001.26×
Texas1,916,3651.11×
Florida1,388,5311.02×
New York1,113,9210.99×
Pennsylvania702,6891.04×
Illinois702,4861.05×
North Carolina686,2231.13×
Ohio680,4541.1×
Georgia608,3320.98×
New Jersey559,9221.1×
Washington539,1031.34×
Michigan522,8941×
Virginia518,7661.06×
Arizona411,7081×
Massachusetts402,4381.02×
Tennessee399,7720.99×
Indiana366,3121×
Colorado353,5941.12×
Missouri328,7521.01×
Maryland321,2460.93×
Oregon308,5541.34×
South Carolina296,5810.98×
Minnesota288,6751×
Wisconsin272,8600.9×
Kentucky251,6841×
Louisiana240,1800.93×
Alabama237,7910.85×
Oklahoma236,4031.06×
Connecticut202,1361×
Nevada186,5960.96×
Iowa178,3181.08×
Arkansas171,5391.04×
Kansas164,7421.04×
Utah163,3970.91×
Mississippi135,6290.82×
Nebraska103,7551.03×
Idaho102,4301.02×
New Mexico89,8680.89×
West Virginia83,2490.89×
Hawaii77,8480.9×
New Hampshire72,2340.91×
Maine68,3220.95×
Rhode Island56,5220.88×
Montana53,3040.96×
Delaware52,9370.95×
Washington, District of Columbia52,6380.87×
South Dakota44,7260.96×
Vermont42,4001.2×
Alaska35,2730.82×
North Dakota35,1890.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Houseplant audience
BrandAffinityCategory
Outdoor recreation1.52×Sports
Plant2.14×Home & Garden
Flowering plant2.9×Home & Garden
Ornamental plant3.25×Home & Garden
Succulent plant3.44×Home & Garden
Harry Potter1.6×Movies & TV
Aldi1.71×Shopping
Garden1.59×Home & Garden
Kohl's1.61×Shopping
Plant nursery3.23×Home & Garden
Lawn2.11×Home & Garden
Whole Foods Market1.61×Shopping
Planet Fitness1.61×Sports
Bonsai3.8×Home & Garden
Flower1.54×Home & Garden
Manufacturing1.51×Business & Career
Hobby Lobby1.52×Home & Garden
Old Navy1.51×Fashion & Accessoires
Home repair1.84×Home & Garden
Boats1.59×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Houseplant audience
TraitClusterScore
Urban LifestyleOPEN2.66
SustainabilityBALANCE2.63
Design AffinityPREMIUM2.59
DIY MentalityTHRILL1.77
MindfulnessBALANCE1.64
Sports ActivityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for Houseplant
CountryShare
United States21.6%
Japan16.3%
Germany6.0%

See Houseplant audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Houseplant have in United States?

Houseplant has an estimated audience of 20,096,800 people in United States, concentrated in California and Texas.

What is the gender split and age of Houseplant fans?

56.8% of Houseplant fans are female, 43.2% are male, with an average age of 40.4 years.

Which brands do Houseplant fans like most?

Houseplant fans show strongest brand affinity for Outdoor recreation (1.52×), Plant (2.14×), and Flowering plant (2.9×) over the country average.

Where do Houseplant fans live in United States?

Houseplant fans in United States are most concentrated in California (reach 2,783,800), Texas (reach 1,916,365), and Florida (reach 1,388,531). These three regions account for the largest share of the active audience.

What other brands do Houseplant fans also like?

Beyond Houseplant itself, the audience over-indexes on Plant (2.14×), Flowering plant (2.9×), Ornamental plant (3.25×), and Succulent plant (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Houseplant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.