Rascasse Audience Intelligence

Flower Audience in United States

A data profile of the people who buy, follow and care about Flower in United States — modelled from more than twelve digital signal sources. Flower has an estimated audience of 65,036,098 people in United States.

#181among Topic in United States#13in Home & Garden

The average Flower fan in United States is 41.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Weddings, Melania Trump, with strongest over-indexing on Mitch McConnell (1.54× the country average).

Demographically, the Flower audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flower fan in United States is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Mitch McConnell.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flower profile in United States.

Audience size
65M
in United States
Gender
66.9%♀
33.1% male
Age
41.3
average years
Country rank
#233
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flower fans

66.9% are female, 33.1% are male, average age 41.3.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Flower audience in United States
MetricValue
Female66.9%
Male33.1%
Average age41.3
Estimated audience size65,036,098
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Flower audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3918%
40-4921%
50+27%
Fig. 04

Worldwide distribution

17.3%

of the worldwide Flower audience comes from United States.

Worldwide audience distribution share by country for Flower
CountryShare
United States17.3%
China6.2%
Japan6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flower audience in United States is strongest.

Fig. 05

Top regions by affinity

Flower fans by region: top regions in United States
#RegionReachAffinity×
01California~8.5M1.21×
02Utah~700K1.21×
03Texas~6.5M1.20×
04Oklahoma~800K1.16×
05New Mexico~400K1.14×
06Kansas~600K1.11×
07Nebraska~400K1.11×
08New York~4M1.10×
09Indiana~1.5M1.10×
10Hawaii~300K1.09×
11Idaho~400K1.08×
12Pennsylvania~2.5M1.06×
13Arizona~1.5M1.06×
14Arkansas~600K1.06×
15South Dakota~200K1.06×
16North Dakota~100K1.06×
17Virginia~1.5M1.05×
18Washington~1.5M1.05×
19Louisiana~900K1.04×
20Missouri~1M1.03×
21Kentucky~800K1.03×
22Georgia~2M1.02×
23North Carolina~2M1.02×
24Michigan~1.5M1.02×
25New Jersey~1.5M1.02×
26Oregon~800K1.02×
27Illinois~2M1.01×
28Ohio~2M1.00×
29Nevada~600K0.98×
30Maryland~1M0.97×
31South Carolina~900K0.97×
32Iowa~500K0.97×
33Florida~4M0.96×
34Wisconsin~900K0.96×
35Alabama~900K0.96×
36West Virginia~300K0.96×
37Colorado~1M0.95×
38Alaska~100K0.95×
39Minnesota~900K0.94×
40Montana~200K0.94×
41Mississippi~500K0.93×
42Connecticut~600K0.92×
43Tennessee~1M0.91×
44Delaware~200K0.91×
45Wyoming~90K0.89×
46Massachusetts~1M0.88×
47Rhode Island~200K0.87×
48Washington, District of Columbia~200K0.82×
49Maine~200K0.80×
50New Hampshire~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Flower, United States
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flower audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flower audience
#·InterestCategoryAffinity×
01Ornamental plantHome & Garden1.75×
02Marriage vowsKids & Family1.73×
03Flower gardenHome & Garden1.72×
04Medicare (United States)Health1.68×
05Drudge ReportSports1.60×
06CrochetHome & Garden1.57×
07HerbFood & Beverages1.56×
08SewingHome & Garden1.55×
09Mitch McConnellPolitics & Society1.54×
10WeddingsKids & Family1.54×
11Melania TrumpPolitics & Society1.54×
12TraditionPolitics & Society1.54×
13BotanyHome & Garden1.53×
14Rural areaTravel & Leisure1.53×
15Nancy PelosiPolitics & Society1.53×
16Old agePolitics & Society1.51×
17KnittingHome & Garden1.51×
18TruthPolitics & Society1.51×
19FiberHealth1.50×
20Contemporary Christian musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flower audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flower audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.35×
CreativityOPEN1.32×
SpiritualityBALANCE1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flower audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.82×
Career OrientationPOWER0.94×
Quality AwarenessPREMIUM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flower have in United States?

Flower has an estimated audience of 65,036,098 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flower fans?

66.9% of Flower fans are female, 33.1% are male, with an average age of 41.3 years.

03

Which brands do Flower fans like most?

Flower fans show strongest brand affinity for Mitch McConnell (1.54×), Weddings (1.54×), and Melania Trump (1.54×) over the country average.

04

Where do Flower fans live in United States?

Flower fans in United States are most concentrated in California (reach ~8.5M), Texas (reach ~6.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Flower fans also like?

Beyond Flower itself, the audience over-indexes on Weddings (1.54×), Melania Trump (1.54×), Tradition (1.54×), and Botany (1.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Flower audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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