Flower Audience in United States

Flower logo

Flower has an estimated audience of 65,036,098 people in United States. 66.9% are female, 33.1% are male, average age 41.3. Top regions: California, Texas, Florida. Top brand affinities: Weddings, Tradition, Botany, Herb, Ornamental plant.

The average Flower fan in United States is 41.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Weddings, Tradition, Botany, with strongest over-indexing on Weddings (1.54× the country average). Demographically, the Flower audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Flower fans

Demographic split for Flower audience in United States
MetricValue
Female66.9%
Male33.1%
Average age41.3
Estimated audience size65,036,098

Audience persona

The typical Flower fan in United States is more female, around 41.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Weddings.

Top regions in United States

Top regions ranked by reach for Flower in United States
RegionReachAffinity
California9,179,2381.28×
Texas6,971,6331.25×
Florida4,753,9621.08×
New York4,465,6251.23×
Illinois2,355,4011.09×
Pennsylvania2,283,5511.04×
Georgia2,077,5731.04×
North Carolina1,990,9561.02×
Ohio1,951,8190.97×
Michigan1,817,9721.07×
Virginia1,785,6871.13×
New Jersey1,780,2301.08×
Washington1,490,7531.14×
Arizona1,399,8621.05×
Indiana1,283,3591.08×
Tennessee1,275,0460.98×
Massachusetts1,212,8920.95×
Maryland1,139,4031.02×
Missouri1,078,3271.03×
Colorado1,050,6741.03×
Wisconsin948,2250.97×
South Carolina940,0710.96×
Minnesota899,7120.97×
Alabama847,1030.93×
Louisiana840,9711×
Oklahoma821,7491.14×
Oregon780,4521.05×
Kentucky751,9150.92×
Utah700,4291.2×
Nevada665,3481.06×
Connecticut609,5550.93×
Arkansas542,0961.01×
Kansas538,3141.05×
Iowa525,9000.98×
Mississippi479,2720.89×
New Mexico364,8301.12×
Idaho337,4391.03×
Nebraska327,3701×
Hawaii295,6621.06×
West Virginia283,5370.94×
New Hampshire198,0650.77×
Maine181,5190.78×
Rhode Island179,0610.86×
Washington, District of Columbia178,8600.91×
Delaware160,3550.89×
Montana157,1870.87×
South Dakota127,7900.85×
North Dakota123,0770.92×
Alaska118,7340.85×
Wyoming79,6090.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flower audience
BrandAffinityCategory
Weddings1.54×Kids & Family
Tradition1.54×Politics & Society
Botany1.53×Home & Garden
Herb1.56×Food & Beverages
Ornamental plant1.75×Home & Garden
Old age1.51×Politics & Society
Knitting1.51×Home & Garden
Sewing1.55×Home & Garden
Medicare (United States)1.68×Health
Crochet1.57×Home & Garden
Fiber1.5×Health
Rural area1.53×Travel & Leisure
Marriage vows1.73×Kids & Family
Drudge Report1.6×Sports
Contemporary Christian music1.5×Music & Radio
Flower garden1.72×Home & Garden
Truth1.51×Politics & Society
Evangelicalism1.61×Politics & Society
Decoration2.02×Home & Garden
Retirement community1.53×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flower audience
TraitClusterScore
Luxury OrientationPREMIUM2.18
Risk AppetiteTHRILL1.92
ExtroversionTHRILL1.18
SustainabilityBALANCE1.15
CreativityOPEN1.15
Design AffinityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Flower
CountryShare
United States17.3%
China6.2%
Japan6.1%

See Flower audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Flower have in United States?

Flower has an estimated audience of 65,036,098 people in United States, concentrated in California and Texas.

What is the gender split and age of Flower fans?

66.9% of Flower fans are female, 33.1% are male, with an average age of 41.3 years.

Which brands do Flower fans like most?

Flower fans show strongest brand affinity for Weddings (1.54×), Tradition (1.54×), and Botany (1.53×) over the country average.

Where do Flower fans live in United States?

Flower fans in United States are most concentrated in California (reach 9,179,238), Texas (reach 6,971,633), and Florida (reach 4,753,962). These three regions account for the largest share of the active audience.

What other brands do Flower fans also like?

Beyond Flower itself, the audience over-indexes on Tradition (1.54×), Botany (1.53×), Herb (1.56×), and Ornamental plant (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flower. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.