Rascasse Audience Intelligence

Flower garden Audience in United States

A data profile of the people who buy, follow and care about Flower garden in United States — modelled from more than twelve digital signal sources. Flower garden has an estimated audience of 15,016,956 people in United States.

#65among Touchpoint in United States#179in Home & Garden

The average Flower garden fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Web server, Diaper bag, with strongest over-indexing on Planet Fitness (2.72× the country average).

Demographically, the Flower garden audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Flower garden fan in United States is more female, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Planet Fitness.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flower garden profile in United States.

Audience size
15M
in United States
Gender
65.2%♀
34.8% male
Age
43.0
average years
Country rank
#2332
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flower garden fans

65.2% are female, 34.8% are male, average age 43.0.

Fig. 02

Gender split

65.2%
Female
34.8%
Male
Demographic split for Flower garden audience in United States
MetricValue
Female65.2%
Male34.8%
Average age43.0
Estimated audience size15,016,956
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Flower garden audience in United States
Age bracketShare%
16-1913%
20-2916%
30-3919%
40-4922%
50+30%
Fig. 04

Worldwide distribution

22.4%

of the worldwide Flower garden audience comes from United States.

Worldwide audience distribution share by country for Flower garden
CountryShare
United States22.4%
Italy7.0%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flower garden audience in United States is strongest.

Fig. 05

Top regions by affinity

Flower garden fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~200K1.70×
02Minnesota~300K1.54×
03New Jersey~500K1.36×
04New York~1M1.20×
05California~2M1.14×
06Louisiana~200K1.12×
07Washington~300K1.09×
08Georgia~500K1.08×
09North Carolina~500K1.08×
10Michigan~400K1.08×
11Connecticut~200K1.07×
12Mississippi~100K1.07×
13Kentucky~200K1.06×
14Oregon~200K1.06×
15Nebraska~80K1.06×
16West Virginia~70K1.06×
17Indiana~300K1.05×
18Oklahoma~200K1.05×
19Ohio~500K1.04×
20Wisconsin~200K1.04×
21Utah~100K1.04×
22Maryland~300K1.03×
23Pennsylvania~500K1.02×
24Idaho~80K1.02×
25Missouri~200K1.01×
26Vermont~30K1.00×
27Tennessee~300K0.99×
28South Carolina~200K0.99×
29Arkansas~100K0.99×
30Texas~1.5M0.98×
31Virginia~400K0.96×
32Maine~50K0.96×
33Massachusetts~300K0.95×
34Iowa~100K0.95×
35New Hampshire~60K0.95×
36South Dakota~30K0.95×
37Illinois~500K0.94×
38Rhode Island~40K0.93×
39Delaware~40K0.93×
40Alabama~200K0.92×
41Hawaii~60K0.90×
42New Mexico~70K0.88×
43Montana~40K0.88×
44North Dakota~30K0.88×
45Florida~900K0.86×
46Alaska~30K0.86×
47Nevada~100K0.82×
48Colorado~200K0.81×
49Washington, District of Columbia~40K0.79×
50Arizona~200K0.75×
Fig. 06

Affinity by region

Affinity by region — Flower garden, United States
0.75×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flower garden audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flower garden audience
#·InterestCategoryAffinity×
01Corriere della SeraNews14.90×
02Web serverTechnology & Electronics5.31×
03Wedding PlannersKids & Family4.63×
04Largemouth bassFood & Beverages4.19×
05HypermarketShopping3.67×
06Diaper bagKids & Family3.56×
07Non-alcoholic beverageFood & Beverages3.48×
08Plant nurseryHome & Garden3.45×
09Fly fishingSports3.00×
10HouseplantHome & Garden2.79×
11Planet FitnessSports2.72×
12Renewable energyBusiness & Career2.60×
13Discount storesShopping2.51×
14Golf ChannelSports2.48×
15MetaphysicsBusiness & Career2.32×
16MuseumArts & Culture2.06×
17Fine artBusiness & Career1.96×
18Hobby LobbyHome & Garden1.83×
19Organic foodFood & Beverages1.77×
20FlowerHome & Garden1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flower garden audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flower garden audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN4.09×
Design AffinityPREMIUM1.93×
TravellingTHRILL1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flower garden audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.85×
Early Adopter MentalityPOWER0.85×
Career OrientationPOWER1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flower garden have in United States?

Flower garden has an estimated audience of 15,016,956 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Flower garden fans?

65.2% of Flower garden fans are female, 34.8% are male, with an average age of 43.0 years.

03

Which brands do Flower garden fans like most?

Flower garden fans show strongest brand affinity for Planet Fitness (2.72×), Web server (5.31×), and Diaper bag (3.56×) over the country average.

04

Where do Flower garden fans live in United States?

Flower garden fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Flower garden fans also like?

Beyond Flower garden itself, the audience over-indexes on Web server (5.31×), Diaper bag (3.56×), Discount stores (2.51×), and Hypermarket (3.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Flower garden audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Flower garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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