Flower garden Audience in United States

Flower garden logo

Flower garden has an estimated audience of 15,016,956 people in United States. 65.2% are female, 34.8% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Stamp collecting, Product design, Natural rubber, Goop, Governor of Michigan.

The average Flower garden fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Stamp collecting, Product design, Natural rubber, with strongest over-indexing on Stamp collecting (13.12× the country average). Demographically, the Flower garden audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Urban Lifestyle, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Touchpoint

Demographics of Flower garden fans

Demographic split for Flower garden audience in United States
MetricValue
Female65.2%
Male34.8%
Average age43.0
Estimated audience size15,016,956

Audience persona

The typical Flower garden fan in United States is more female, around 43.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Stamp collecting.

Top regions in United States

Top regions ranked by reach for Flower garden in United States
RegionReachAffinity
California1,983,3151.2×
Texas1,324,9161.03×
Florida868,9310.85×
New York815,3580.97×
Pennsylvania513,8681.02×
Ohio508,7921.1×
North Carolina495,2961.1×
Georgia490,3141.06×
Illinois476,3680.95×
Michigan468,8721.19×
New Jersey436,7221.14×
Virginia379,9111.04×
Minnesota364,3871.69×
Washington364,0661.21×
Indiana315,5171.15×
Tennessee303,4461.01×
Massachusetts299,9751.01×
Maryland264,6021.02×
Wisconsin252,3801.12×
Missouri249,8261.03×
Arizona226,8770.74×
Oregon209,3371.22×
Colorado207,7520.88×
South Carolina205,1460.91×
Kentucky200,6061.07×
Alabama190,7710.91×
Oklahoma185,9561.12×
Louisiana179,9360.93×
Connecticut163,7931.09×
Utah156,0651.16×
Kansas145,4231.23×
Arkansas123,1081×
Iowa121,6690.98×
Mississippi119,3670.96×
Nevada114,1780.79×
Nebraska87,2761.16×
Idaho81,5851.08×
West Virginia71,9251.03×
New Mexico58,1830.77×
Hawaii57,4530.89×
New Hampshire55,9970.95×
Maine54,9401.02×
Rhode Island39,6520.83×
Montana35,4720.85×
Delaware32,6850.79×
Washington, District of Columbia30,8840.68×
South Dakota30,6360.88×
Vermont28,3641.08×
Alaska22,0410.69×
North Dakota21,3070.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Flower garden audience
BrandAffinityCategory
Stamp collecting13.12×Home & Garden
Product design4.96×Business & Career
Natural rubber4.6×Cars & Mobility
Goop10.82×Internet & Social Media
Governor of Michigan14.05×Politics & Society
headspace16.3×Health
St. Ives24.29×Travel & Leisure
Fairy godmother12.52×Literature
Google Home10.21×Technology & Electronics
Hibachi11.93×Food & Beverages
Cherish (group)16.46×Music & Radio
Wok9.49×Food & Beverages
Nationality2.86×Politics & Society
Grace Slick11.44×Music & Radio
Pillow2.44×Home & Garden
Isometric exercise9.67×Sports
Vocal harmony4.74×Music & Radio
Cachorro5.67×Pets & Animals
Ira Glass17.81×Music & Radio
Grinch4.12×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Flower garden audience
TraitClusterScore
Urban LifestyleOPEN5.59
Luxury OrientationPREMIUM2.69
Risk AppetiteTHRILL2.27
SustainabilityBALANCE2.01
Design AffinityPREMIUM1.94
TravellingTHRILL1.78

Worldwide distribution

Worldwide audience distribution share by country for Flower garden
CountryShare
United States22.4%
Italy7.0%
United Kingdom6.7%

See Flower garden audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Flower garden have in United States?

Flower garden has an estimated audience of 15,016,956 people in United States, concentrated in California and Texas.

What is the gender split and age of Flower garden fans?

65.2% of Flower garden fans are female, 34.8% are male, with an average age of 43.0 years.

Which brands do Flower garden fans like most?

Flower garden fans show strongest brand affinity for Stamp collecting (13.12×), Product design (4.96×), and Natural rubber (4.6×) over the country average.

Where do Flower garden fans live in United States?

Flower garden fans in United States are most concentrated in California (reach 1,983,315), Texas (reach 1,324,916), and Florida (reach 868,931). These three regions account for the largest share of the active audience.

What other brands do Flower garden fans also like?

Beyond Flower garden itself, the audience over-indexes on Product design (4.96×), Natural rubber (4.6×), Goop (10.82×), and Governor of Michigan (14.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Flower garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.