A data profile of the people who buy, follow and care about Flower garden in United Kingdom — modelled from more than twelve digital signal sources. Flower garden has an estimated audience of 4,467,181 people in United Kingdom.
The average Flower garden fan in United Kingdom is 46.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Yorkshire and the Humber, South East.
Top brand affinities include Houseplant, Handmade, Philanthropy, with strongest over-indexing on Houseplant (7.21× the country average).
Demographically, the Flower garden audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Flower garden fan in United Kingdom is more female, around 46.5 years old, with strong Design Affinity tendencies and a notable affinity for Houseplant.
The key figures that characterise the Flower garden profile in United Kingdom.
73.0% are female, 27.0% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 46.5 |
| Estimated audience size | 4,467,181 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 39% |
of the worldwide Flower garden audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 7.0% |
| United Kingdom | 6.7% |
Where the Flower garden audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~900K | 2.49× | |
| 02 | West Midlands | ~200K | 1.27× | |
| 03 | Wales | ~300K | 1.21× | |
| 04 | England | ~3.5M | 1.20× | |
| 05 | South East | ~600K | 1.01× | |
| 06 | North East | ~200K | 0.90× | |
| 07 | Northern Ireland | ~100K | 0.88× | |
| 08 | Scotland | ~300K | 0.84× | |
| 09 | South West | ~300K | 0.80× | |
| 10 | East Midlands | ~200K | 0.79× | |
| 11 | East of England | ~300K | 0.78× | |
| 12 | North West | ~300K | 0.66× |
The strongest cross-interests of the Flower garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Houseplant | Home & Garden | 7.21× | ||
| 02 | Flea market | Home & Garden | 5.54× | ||
| 03 | Handmade | Home & Garden | 5.41× | ||
| 04 | Hypermarket | Shopping | 4.19× | ||
| 05 | British Museum | Arts & Culture | 3.74× | ||
| 06 | Art exhibition | Arts & Culture | 3.35× | ||
| 07 | Garden centre | Home & Garden | 3.22× | ||
| 08 | Philanthropy | Arts & Culture | 3.03× | ||
| 09 | Etsy | Fashion & Accessoires | 2.97× | ||
| 10 | Local food | Food & Beverages | 2.77× | ||
| 11 | Fine art | Business & Career | 2.57× | ||
| 12 | Museum | Arts & Culture | 2.48× | ||
| 13 | Renovation | Home & Garden | 2.28× | ||
| 14 | Tradition | Politics & Society | 2.28× | ||
| 15 | Discount stores | Shopping | 2.13× | ||
| 16 | Organic food | Food & Beverages | 2.06× | ||
| 17 | IKEA | Home & Garden | 2.04× | ||
| 18 | EasyJet | Travel & Leisure | 1.92× | ||
| 19 | Home improvement | Home & Garden | 1.63× | ||
| 20 | Crafts | Home & Garden | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.36× | |
| DIY Mentality | THRILL | 1.85× | |
| Convenience Orientation | PREMIUM | 1.84× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.79× | |
| Need for Security | CONSERVATISM | 0.83× | |
| Social Media Usage | JOY | 0.85× |
Flower garden has an estimated audience of 4,467,181 people in United Kingdom, concentrated in England and Yorkshire and the Humber.
73.0% of Flower garden fans are female, 27.0% are male, with an average age of 46.5 years.
Flower garden fans show strongest brand affinity for Houseplant (7.21×), Handmade (5.41×), and Philanthropy (3.03×) over the country average.
Flower garden fans in United Kingdom are most concentrated in England (reach ~3.5M), Yorkshire and the Humber (reach ~900K), and South East (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Flower garden itself, the audience over-indexes on Handmade (5.41×), Philanthropy (3.03×), Etsy (2.97×), and Fine art (2.57×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Flower garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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