A data profile of the people who buy, follow and care about Flower garden in Italy — modelled from more than twelve digital signal sources. Flower garden has an estimated audience of 4,704,507 people in Italy.
The average Flower garden fan in Italy is 41.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Veneto, Lazio.
Top brand affinities include Confectionery, Genetics, Tableware, with strongest over-indexing on Confectionery (2.88× the country average).
Demographically, the Flower garden audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Design Affinity, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 18 regions tracked by Rascasse.
The typical Flower garden fan in Italy is more female, around 41.7 years old, with strong Design Affinity tendencies and a notable affinity for Confectionery.
The key figures that characterise the Flower garden profile in Italy.
65.0% are female, 35.0% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 65.0% |
| Male | 35.0% |
| Average age | 41.7 |
| Estimated audience size | 4,704,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Flower garden audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.4% |
| Italy | 7.0% |
| United Kingdom | 6.7% |
Where the Flower garden audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~700K | 1.82× | |
| 02 | Lombardy | ~1M | 1.37× | |
| 03 | Sardinia | ~200K | 1.20× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.17× | |
| 05 | Lazio | ~600K | 1.10× | |
| 06 | Basilicata | ~50K | 1.08× | |
| 07 | Umbria | ~80K | 1.00× | |
| 08 | Friuli-Venezia Giulia | ~90K | 0.98× | |
| 09 | Emilia-Romagna | ~400K | 0.97× | |
| 10 | Abruzzo | ~100K | 0.97× | |
| 11 | Calabria | ~100K | 0.96× | |
| 12 | Liguria | ~100K | 0.95× | |
| 13 | Marche | ~100K | 0.95× | |
| 14 | Puglia | ~300K | 0.91× | |
| 15 | Sicilia | ~400K | 0.90× | |
| 16 | Campania | ~500K | 0.89× | |
| 17 | Tuscany | ~300K | 0.89× | |
| 18 | Piedmont | ~300K | 0.88× |
The strongest cross-interests of the Flower garden audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sugar substitute | Food & Beverages | 4.00× | ||
| 02 | Tableware | Food & Beverages | 3.47× | ||
| 03 | Flower bouquet | Home & Garden | 3.43× | ||
| 04 | Biochemistry | Business & Career | 3.34× | ||
| 05 | Rose | Home & Garden | 3.13× | ||
| 06 | Confectionery | Food & Beverages | 2.88× | ||
| 07 | Genetics | Kids & Family | 2.73× | ||
| 08 | Modern architecture | Arts & Culture | 2.69× | ||
| 09 | Uniqlo | Shopping | 2.64× | ||
| 10 | Google News | News | 2.44× | ||
| 11 | Knitting | Home & Garden | 2.29× | ||
| 12 | Luxury real estate | Business & Career | 2.27× | ||
| 13 | Zoo | Kids & Family | 2.17× | ||
| 14 | Sewing | Home & Garden | 2.07× | ||
| 15 | Wikipedia | Internet & Social Media | 1.92× | ||
| 16 | Art exhibition | Arts & Culture | 1.89× | ||
| 17 | Tradition | Politics & Society | 1.85× | ||
| 18 | Il Mattino | News | 1.77× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 20 | Local food | Food & Beverages | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.77× | |
| Individualism | JOY | 1.69× | |
| Tradition | CONSERVATISM | 1.64× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Indulgence | JOY | 0.81× | |
| Price Sensitivity | PREMIUM | 0.83× |
Flower garden has an estimated audience of 4,704,507 people in Italy, concentrated in Lombardy and Veneto.
65.0% of Flower garden fans are female, 35.0% are male, with an average age of 41.7 years.
Flower garden fans show strongest brand affinity for Confectionery (2.88×), Genetics (2.73×), and Tableware (3.47×) over the country average.
Flower garden fans in Italy are most concentrated in Lombardy (reach ~1M), Veneto (reach ~700K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Flower garden itself, the audience over-indexes on Genetics (2.73×), Tableware (3.47×), Modern architecture (2.69×), and Do it yourself (DIY) (1.64×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Flower garden. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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