A data profile of the people who buy, follow and care about Modern architecture in Italy — modelled from more than twelve digital signal sources. Modern architecture has an estimated audience of 6,761,513 people in Italy.
The average Modern architecture fan in Italy is 41.3 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Bedroom furniture, Architecture & Interior Design, Living room, with strongest over-indexing on Bedroom furniture (8.72× the country average).
Demographically, the Modern architecture audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Modern architecture fan in Italy is more female, around 41.3 years old, with strong Design Affinity tendencies and a notable affinity for Bedroom furniture.
The key figures that characterise the Modern architecture profile in Italy.
56.3% are female, 43.7% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 41.3 |
| Estimated audience size | 6,761,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Modern architecture audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.3% |
| Japan | 6.9% |
| China | 4.3% |
Where the Modern architecture audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Veneto | ~600K | 1.09× | |
| 02 | Umbria | ~100K | 1.08× | |
| 03 | Lombardy | ~1.5M | 1.07× | |
| 04 | Trentino-Alto Adige/Südtirol | ~100K | 1.05× | |
| 05 | Friuli-Venezia Giulia | ~100K | 1.04× | |
| 06 | Tuscany | ~500K | 1.02× | |
| 07 | Abruzzo | ~200K | 1.02× | |
| 08 | Aosta Valley | ~20K | 1.02× | |
| 09 | Piedmont | ~500K | 1.00× | |
| 10 | Liguria | ~200K | 1.00× | |
| 11 | Calabria | ~200K | 0.99× | |
| 12 | Marche | ~200K | 0.99× | |
| 13 | Basilicata | ~60K | 0.99× | |
| 14 | Molise | ~30K | 0.99× | |
| 15 | Sardinia | ~200K | 0.98× | |
| 16 | Lazio | ~800K | 0.95× | |
| 17 | Sicilia | ~600K | 0.94× | |
| 18 | Emilia-Romagna | ~500K | 0.94× | |
| 19 | Puglia | ~400K | 0.94× | |
| 20 | Campania | ~700K | 0.92× |
The strongest cross-interests of the Modern architecture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home Renovations | Home & Garden | 10.46× | ||
| 02 | Mortgage calculator | Home & Garden | 9.15× | ||
| 03 | Architecture & Interior Design | Home & Garden | 9.02× | ||
| 04 | Bedroom furniture | Home & Garden | 8.72× | ||
| 05 | Dining room | Home & Garden | 8.59× | ||
| 06 | Blanket | Home & Garden | 8.20× | ||
| 07 | Landscape architecture | Business & Career | 7.90× | ||
| 08 | Landscape design | Business & Career | 6.82× | ||
| 09 | Ornamental plant | Home & Garden | 6.66× | ||
| 10 | Home Interiors | Home & Garden | 6.60× | ||
| 11 | Living room | Home & Garden | 6.42× | ||
| 12 | Home Interior Design | Home & Garden | 6.32× | ||
| 13 | Bedding | Home & Garden | 6.08× | ||
| 14 | Decoration | Home & Garden | 6.06× | ||
| 15 | Bedroom | Home & Garden | 5.49× | ||
| 16 | Home Design | Home & Garden | 5.34× | ||
| 17 | Architecture & Design | Business & Career | 5.25× | ||
| 18 | Home repair | Home & Garden | 5.19× | ||
| 19 | Household | Home & Garden | 5.12× | ||
| 20 | Bathroom | Home & Garden | 4.24× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 3.15× | |
| DIY Mentality | THRILL | 2.67× | |
| Quality Awareness | PREMIUM | 2.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.96× | |
| Need for Security | CONSERVATISM | 1.00× | |
| Healthy Lifestyle | BALANCE | 1.08× |
Modern architecture has an estimated audience of 6,761,513 people in Italy, concentrated in Lombardy and Lazio.
56.3% of Modern architecture fans are female, 43.7% are male, with an average age of 41.3 years.
Modern architecture fans show strongest brand affinity for Bedroom furniture (8.72×), Architecture & Interior Design (9.02×), and Living room (6.42×) over the country average.
Modern architecture fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~800K), and Campania (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Modern architecture itself, the audience over-indexes on Architecture & Interior Design (9.02×), Living room (6.42×), Dining room (8.59×), and Ornamental plant (6.66×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Modern architecture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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