A data profile of the people who buy, follow and care about Home Interiors in Italy — modelled from more than twelve digital signal sources. Home Interiors has an estimated audience of 3,835,217 people in Italy.
The average Home Interiors fan in Italy is 39.7 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Gardenscapes, Modern architecture, Owner-occupier, with strongest over-indexing on Gardenscapes (31.25× the country average).
Demographically, the Home Interiors audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Design Affinity, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Home Interiors fan in Italy is more female, around 39.7 years old, with strong Design Affinity tendencies and a notable affinity for Gardenscapes.
The key figures that characterise the Home Interiors profile in Italy.
70.9% are female, 29.1% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 39.7 |
| Estimated audience size | 3,835,217 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 20% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Home Interiors audience comes from Italy.
| Country | Share |
|---|---|
| Germany | 10.2% |
| United States | 10.2% |
| Japan | 8.2% |
Where the Home Interiors audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~80K | 1.13× | |
| 02 | Friuli-Venezia Giulia | ~80K | 1.13× | |
| 03 | Marche | ~100K | 1.07× | |
| 04 | Liguria | ~100K | 1.06× | |
| 05 | Puglia | ~300K | 0.98× | |
| 06 | Sicilia | ~300K | 0.97× | |
| 07 | Tuscany | ~200K | 0.97× | |
| 08 | Campania | ~400K | 0.96× | |
| 09 | Piedmont | ~300K | 0.96× | |
| 10 | Emilia-Romagna | ~300K | 0.95× | |
| 11 | Veneto | ~300K | 0.95× | |
| 12 | Lazio | ~400K | 0.93× | |
| 13 | Lombardy | ~600K | 0.89× |
The strongest cross-interests of the Home Interiors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gardenscapes | Games | 31.25× | ||
| 02 | Owner-occupier | Home & Garden | 19.64× | ||
| 03 | Rituals Cosmetics | Beauty & Wellness | 17.33× | ||
| 04 | Chandelier | Home & Garden | 8.18× | ||
| 05 | Modern architecture | Arts & Culture | 6.60× | ||
| 06 | Scandinavian design | Home & Garden | 6.53× | ||
| 07 | Property finder | Home & Garden | 6.16× | ||
| 08 | COS | Shopping | 5.78× | ||
| 09 | Floral design | Home & Garden | 5.63× | ||
| 10 | Danish design | Home & Garden | 4.92× | ||
| 11 | Alessi (Italian company) | Home & Garden | 4.69× | ||
| 12 | Chocolate brownie | Food & Beverages | 4.48× | ||
| 13 | Maisons du Monde | Home & Garden | 3.55× | ||
| 14 | Flower bouquet | Home & Garden | 3.48× | ||
| 15 | Max Mara | Fashion & Accessoires | 3.05× | ||
| 16 | Renovation | Home & Garden | 2.87× | ||
| 17 | TEZENIS | Fashion & Accessoires | 2.58× | ||
| 18 | Sewing | Home & Garden | 2.57× | ||
| 19 | The Bold and the Beautiful | Movies & TV | 2.41× | ||
| 20 | Innovation | Business & Career | 2.14× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.78× | |
| DIY Mentality | THRILL | 1.86× | |
| Career Orientation | POWER | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.85× | |
| Spirituality | BALANCE | 0.89× | |
| Indulgence | JOY | 0.89× |
Home Interiors has an estimated audience of 3,835,217 people in Italy, concentrated in Lombardy and Lazio.
70.9% of Home Interiors fans are female, 29.1% are male, with an average age of 39.7 years.
Home Interiors fans show strongest brand affinity for Gardenscapes (31.25×), Modern architecture (6.6×), and Owner-occupier (19.64×) over the country average.
Home Interiors fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~400K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Home Interiors itself, the audience over-indexes on Modern architecture (6.6×), Owner-occupier (19.64×), Property finder (6.16×), and COS (5.78×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Home Interiors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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