A data profile of the people who buy, follow and care about Home Interiors in United Kingdom — modelled from more than twelve digital signal sources. Home Interiors has an estimated audience of 3,809,843 people in United Kingdom.
The average Home Interiors fan in United Kingdom is 40.7 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Do it yourself (DIY), Oliver Bonas, Property finder, with strongest over-indexing on Do it yourself (DIY) (5.07× the country average).
Demographically, the Home Interiors audience skews more female with an average age of 40.7, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Home Interiors fan in United Kingdom is more female, around 40.7 years old, with strong DIY Mentality tendencies and a notable affinity for Do it yourself (DIY).
The key figures that characterise the Home Interiors profile in United Kingdom.
77.3% are female, 22.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 77.3% |
| Male | 22.7% |
| Average age | 40.7 |
| Estimated audience size | 3,809,843 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 23% | |
| 50+ | 20% |
of the worldwide Home Interiors audience comes from United Kingdom.
| Country | Share |
|---|---|
| Germany | 10.2% |
| United States | 10.2% |
| Japan | 8.2% |
Where the Home Interiors audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Yorkshire and the Humber | ~300K | 1.11× | |
| 02 | Northern Ireland | ~100K | 1.08× | |
| 03 | South West | ~300K | 1.06× | |
| 04 | West Midlands | ~200K | 1.01× | |
| 05 | East Midlands | ~300K | 1.00× | |
| 06 | North East | ~100K | 1.00× | |
| 07 | Wales | ~200K | 0.97× | |
| 08 | Scotland | ~300K | 0.96× | |
| 09 | South East | ~500K | 0.95× | |
| 10 | North West | ~400K | 0.95× | |
| 11 | East of England | ~300K | 0.95× | |
| 12 | England | ~3M | 0.87× |
The strongest cross-interests of the Home Interiors audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gardenscapes | Games | 24.20× | ||
| 02 | Oliver Bonas | Fashion & Accessoires | 9.79× | ||
| 03 | George at Asda | Shopping | 6.01× | ||
| 04 | Property finder | Home & Garden | 5.29× | ||
| 05 | Do it yourself (DIY) | Home & Garden | 5.07× | ||
| 06 | COS | Shopping | 5.01× | ||
| 07 | Starter home | Home & Garden | 3.66× | ||
| 08 | Ornamental plant | Home & Garden | 3.36× | ||
| 09 | Modern architecture | Arts & Culture | 3.31× | ||
| 10 | New Look | Fashion & Accessoires | 2.88× | ||
| 11 | Renovation | Home & Garden | 2.50× | ||
| 12 | Dunelm | Home & Garden | 2.41× | ||
| 13 | River Island | Fashion & Accessoires | 2.38× | ||
| 14 | IKEA | Home & Garden | 2.33× | ||
| 15 | Waitrose | Shopping | 2.17× | ||
| 16 | Breaking news | Movies & TV | 2.00× | ||
| 17 | Tesco | Shopping | 1.96× | ||
| 18 | Real estate | Business & Career | 1.91× | ||
| 19 | Marks & Spencer | Shopping | 1.88× | ||
| 20 | Home improvement | Home & Garden | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.91× | |
| Design Affinity | PREMIUM | 2.48× | |
| Indulgence | JOY | 2.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.86× | |
| Need for Security | CONSERVATISM | 0.88× | |
| Extroversion | THRILL | 0.90× |
Home Interiors has an estimated audience of 3,809,843 people in United Kingdom, concentrated in England and South East.
77.3% of Home Interiors fans are female, 22.7% are male, with an average age of 40.7 years.
Home Interiors fans show strongest brand affinity for Do it yourself (DIY) (5.07×), Oliver Bonas (9.79×), and Property finder (5.29×) over the country average.
Home Interiors fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and North West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Home Interiors itself, the audience over-indexes on Oliver Bonas (9.79×), Property finder (5.29×), Gardenscapes (24.2×), and Starter home (3.66×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Home Interiors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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