Rascasse Audience Intelligence

Home Interiors Audience in United States

A data profile of the people who buy, follow and care about Home Interiors in United States — modelled from more than twelve digital signal sources. Home Interiors has an estimated audience of 5,386,362 people in United States.

#3599among Topic in United States#428in Home & Garden

The average Home Interiors fan in United States is 37.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Leroy Merlin, Danish design, Modern architecture, with strongest over-indexing on Leroy Merlin (39.84× the country average).

Demographically, the Home Interiors audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Home Interiors fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Leroy Merlin.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Interiors profile in United States.

Audience size
5.4M
in United States
Gender
65.8%♀
34.2% male
Age
37.8
average years
Country rank
#6250
Topic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Interiors fans

65.8% are female, 34.2% are male, average age 37.8.

Fig. 02

Gender split

65.8%
Female
34.2%
Male
Demographic split for Home Interiors audience in United States
MetricValue
Female65.8%
Male34.2%
Average age37.8
Estimated audience size5,386,362
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Home Interiors audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Home Interiors audience comes from United States.

Worldwide audience distribution share by country for Home Interiors
CountryShare
Germany10.2%
United States10.2%
Japan8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Interiors audience in United States is strongest.

Fig. 05

Top regions by affinity

Home Interiors fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~100K1.82×
02Oklahoma~80K1.38×
03Pennsylvania~200K1.35×
04West Virginia~30K1.34×
05Kentucky~80K1.22×
06Missouri~100K1.20×
07Texas~500K1.18×
08Kansas~50K1.16×
09Indiana~100K1.14×
10Iowa~50K1.14×
11Nebraska~30K1.12×
12Arkansas~50K1.11×
13North Dakota~10K1.11×
14Alabama~80K1.08×
15Ohio~200K1.07×
16Vermont~10K1.06×
17Tennessee~100K1.05×
18South Dakota~10K1.05×
19Alaska~10K1.04×
20Michigan~100K1.03×
21Mississippi~50K1.02×
22New Mexico~30K1.02×
23Montana~10K1.00×
24Delaware~10K0.97×
25Louisiana~70K0.96×
26Idaho~30K0.96×
27New Hampshire~20K0.95×
28Maine~20K0.95×
29Rhode Island~20K0.95×
30North Carolina~200K0.94×
31Arizona~100K0.93×
32Minnesota~70K0.93×
33Oregon~60K0.93×
34Illinois~200K0.92×
35South Carolina~70K0.92×
36Hawaii~20K0.92×
37Washington, District of Columbia~10K0.91×
38Nevada~50K0.88×
39Utah~40K0.86×
40Georgia~100K0.84×
41Colorado~70K0.84×
42Connecticut~40K0.83×
43Washington~90K0.81×
44Maryland~80K0.81×
45New York~200K0.80×
46Virginia~100K0.80×
47California~500K0.78×
48Massachusetts~80K0.75×
49New Jersey~100K0.71×
50Florida~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Home Interiors, United States
0.68×1.00×1.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Interiors audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Interiors audience
#·InterestCategoryAffinity×
01Leroy MerlinShopping39.84×
02CastoramaShopping23.44×
03Cath KidstonFashion & Accessoires17.88×
04Danish designHome & Garden14.70×
05Scandinavian designHome & Garden13.00×
06COSShopping10.67×
07Cast-iron cookwareHome & Garden6.63×
08Modern architectureArts & Culture6.50×
09Property finderHome & Garden5.04×
10Unique GiftsShopping4.77×
11Bath and BodyworksShopping3.68×
12IKEAHome & Garden3.25×
13Old NavyFashion & Accessoires2.39×
14MarshallsFashion & Accessoires2.27×
15ApartmentBusiness & Career2.23×
16Hobby LobbyHome & Garden2.16×
17Home improvementHome & Garden1.86×
18FurnitureHome & Garden1.79×
19Alcoholic beveragesFood & Beverages1.62×
20CookingFood & Beverages1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Interiors audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Interiors audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM4.84×
Quality AwarenessPREMIUM2.89×
Urban LifestyleOPEN2.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Interiors audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.59×
Family OrientationCONSERVATISM0.62×
SustainabilityBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Interiors have in United States?

Home Interiors has an estimated audience of 5,386,362 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Home Interiors fans?

65.8% of Home Interiors fans are female, 34.2% are male, with an average age of 37.8 years.

03

Which brands do Home Interiors fans like most?

Home Interiors fans show strongest brand affinity for Leroy Merlin (39.84×), Danish design (14.7×), and Modern architecture (6.5×) over the country average.

04

Where do Home Interiors fans live in United States?

Home Interiors fans in United States are most concentrated in Texas (reach ~500K), California (reach ~500K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Home Interiors fans also like?

Beyond Home Interiors itself, the audience over-indexes on Danish design (14.7×), Modern architecture (6.5×), Cath Kidston (17.88×), and Property finder (5.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Home Interiors audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Interiors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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