Home Interiors Audience in United States

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Home Interiors has an estimated audience of 5,386,362 people in United States. 65.8% are female, 34.2% are male, average age 37.8. Top regions: Texas, California, New York. Top brand affinities: Product design, UK garage, Isometric exercise, Fairy godmother, 9NEWS (KUSA).

The average Home Interiors fan in United States is 37.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Product design, UK garage, Isometric exercise, with strongest over-indexing on Product design (9.87× the country average). Demographically, the Home Interiors audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Home Interiors fans

Demographic split for Home Interiors audience in United States
MetricValue
Female65.8%
Male34.2%
Average age37.8
Estimated audience size5,386,362

Audience persona

The typical Home Interiors fan in United States is more female, around 37.8 years old, with strong Design Affinity tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Home Interiors in United States
RegionReachAffinity
Texas590,1941.27×
California500,1780.84×
New York245,1160.81×
Pennsylvania244,8321.35×
Florida236,7790.65×
Ohio184,6561.11×
Illinois182,3871.02×
North Carolina156,6380.97×
Wisconsin152,3701.88×
Michigan151,0731.07×
Georgia131,0590.79×
Indiana124,9101.27×
Missouri113,2021.3×
Arizona111,3181.01×
Tennessee107,8011×
Oklahoma101,8151.7×
Virginia98,6840.75×
Washington87,9890.81×
Alabama83,3131.11×
Kentucky80,9321.2×
New Jersey78,7450.57×
South Carolina72,9210.9×
Minnesota71,3540.92×
Colorado67,8430.8×
Maryland64,4960.7×
Massachusetts64,1180.6×
Louisiana62,7850.9×
Oregon55,8390.9×
Kansas54,9911.3×
Arkansas54,7251.23×
Iowa51,1181.15×
Mississippi48,0781.08×
Nevada39,6920.76×
West Virginia37,2101.48×
Nebraska34,0251.26×
New Mexico29,8661.11×
Utah28,2400.59×
Connecticut23,9810.44×
Idaho21,7620.81×
North Dakota16,5921.5×
New Hampshire16,3520.77×
South Dakota14,9101.2×
Maine14,7940.77×
Montana14,0270.94×
Hawaii13,1300.57×
Delaware12,3730.83×
Wyoming12,0401.51×
Rhode Island11,8420.69×
Vermont11,6471.23×
Washington, District of Columbia8,9330.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Home Interiors audience
BrandAffinityCategory
Product design9.87×Business & Career
UK garage16.88×Music & Radio
Isometric exercise24.4×Sports
Fairy godmother20.49×Literature
9NEWS (KUSA)11.95×Movies & TV
Janitor13.75×Home & Garden
Stamp collecting9.9×Home & Garden
Joshua Jackson6.65×Movies & TV
Home equity2.58×Home & Garden
Historic site5.15×Arts & Culture
Jesse Plemons3.82×Movies & TV
JDSU3.1×Business & Career
Staycation3.27×Home & Garden
Metro Iztapalapa35.36×Travel & Leisure
Progressive rock1.88×Music & Radio
Nebraska Cornhuskers football3.05×Sports
Embroidery Library12.25×Home & Garden
Jaws4.13×Movies & TV
Governor of Michigan5.52×Politics & Society
Mathcore5.45×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Home Interiors audience
TraitClusterScore
Design AffinityPREMIUM3.83
Quality AwarenessPREMIUM3.31
Urban LifestyleOPEN2.06
Luxury OrientationPREMIUM1.9
DIY MentalityTHRILL1.43
CreativityOPEN1.31

Worldwide distribution

Worldwide audience distribution share by country for Home Interiors
CountryShare
Germany10.2%
United States10.2%
Japan8.2%

See Home Interiors audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Home Interiors have in United States?

Home Interiors has an estimated audience of 5,386,362 people in United States, concentrated in Texas and California.

What is the gender split and age of Home Interiors fans?

65.8% of Home Interiors fans are female, 34.2% are male, with an average age of 37.8 years.

Which brands do Home Interiors fans like most?

Home Interiors fans show strongest brand affinity for Product design (9.87×), UK garage (16.88×), and Isometric exercise (24.4×) over the country average.

Where do Home Interiors fans live in United States?

Home Interiors fans in United States are most concentrated in Texas (reach 590,194), California (reach 500,178), and New York (reach 245,116). These three regions account for the largest share of the active audience.

What other brands do Home Interiors fans also like?

Beyond Home Interiors itself, the audience over-indexes on UK garage (16.88×), Isometric exercise (24.4×), Fairy godmother (20.49×), and 9NEWS (KUSA) (11.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Home Interiors. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.