Cooking Audience in United States

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Cooking has an estimated audience of 133,167,091 people in United States. 58.1% are female, 41.9% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Israel, Kendra Scott, Cam Ward, Nebraska Cornhuskers football, Jesse Plemons.

The average Cooking fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Kendra Scott, Cam Ward, with strongest over-indexing on Israel (2× the country average). Demographically, the Cooking audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Lifestyle cluster

Demographics of Cooking fans

Demographic split for Cooking audience in United States
MetricValue
Female58.1%
Male41.9%
Average age42.0
Estimated audience size133,167,091

Audience persona

The typical Cooking fan in United States is more female, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Cooking in United States
RegionReachAffinity
California16,671,7291.14×
Texas15,602,4731.36×
Florida9,911,9271.1×
New York7,766,3451.04×
Illinois5,233,4901.18×
Georgia4,952,1681.21×
North Carolina4,724,0611.18×
Pennsylvania4,197,9040.94×
Virginia3,557,6471.1×
Michigan3,508,8401.01×
Ohio3,477,5280.85×
New Jersey3,253,5650.96×
Tennessee2,880,6471.08×
Massachusetts2,831,4241.08×
Washington2,824,4761.06×
Indiana2,616,7001.08×
Arizona2,438,3120.9×
Alabama2,424,5231.3×
Maryland2,269,4540.99×
Minnesota2,109,0371.11×
South Carolina1,996,7901×
Missouri1,974,6910.92×
Colorado1,864,3170.89×
Wisconsin1,768,4490.88×
Louisiana1,663,8070.97×
Connecticut1,533,4471.15×
Oregon1,481,5920.97×
Kentucky1,457,1560.87×
Oklahoma1,451,5880.98×
Kansas1,243,4461.18×
Nevada1,235,9130.96×
Mississippi1,229,7031.12×
Utah1,212,8481.02×
Arkansas1,092,4491×
Iowa943,4010.86×
New Mexico764,6191.14×
Nebraska709,2791.06×
Idaho604,5960.91×
New Hampshire587,1931.12×
West Virginia580,2320.94×
Hawaii531,3180.93×
Maine470,8780.99×
Washington, District of Columbia421,9771.05×
Rhode Island338,7390.8×
Delaware328,2490.89×
Montana269,5790.73×
South Dakota266,8740.87×
Alaska229,4090.81×
North Dakota216,0270.79×
Wyoming171,0870.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooking audience
BrandAffinityCategory
Israel2×Travel & Leisure
Kendra Scott1.67×Fashion & Accessoires
Cam Ward1.73×Sports
Nebraska Cornhuskers football1.61×Sports
Jesse Plemons1.53×Movies & TV
Jeep Wagoneer2.42×Cars & Mobility
Hocus Pocus1.66×Movies & TV
Charlamagne Tha God3.16×Movies & TV
UK garage1.81×Music & Radio
Kento Yamazaki3.51×Movies & TV
Home staging1.64×Home & Garden
Glossier1.51×Beauty & Wellness
Kodiak, Alaska2.3×Travel & Leisure
Keeper (password manager)1.74×Technology & Electronics
Jeep Grand Cherokee (WJ)1.69×Cars & Mobility
Primos Hunting5.34×Sports
Holt Renfrew3.34×Shopping
Hayward, California2.67×Travel & Leisure
Vicky Kaushal3.28×Movies & TV
Certified diabetes educator2.68×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooking audience
TraitClusterScore
IndulgenceJOY1.26
Price SensitivityPREMIUM1.23
Family OrientationCONSERVATISM1.2
Design AffinityPREMIUM1.13
CreativityOPEN1.06
ExtroversionTHRILL1.06

Worldwide distribution

Worldwide audience distribution share by country for Cooking
CountryShare
United States20.2%
Japan4.6%
Italy4.6%

See Cooking audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Cooking have in United States?

Cooking has an estimated audience of 133,167,091 people in United States, concentrated in California and Texas.

What is the gender split and age of Cooking fans?

58.1% of Cooking fans are female, 41.9% are male, with an average age of 42.0 years.

Which brands do Cooking fans like most?

Cooking fans show strongest brand affinity for Israel (2×), Kendra Scott (1.67×), and Cam Ward (1.73×) over the country average.

Where do Cooking fans live in United States?

Cooking fans in United States are most concentrated in California (reach 16,671,729), Texas (reach 15,602,473), and Florida (reach 9,911,927). These three regions account for the largest share of the active audience.

What other brands do Cooking fans also like?

Beyond Cooking itself, the audience over-indexes on Kendra Scott (1.67×), Cam Ward (1.73×), Nebraska Cornhuskers football (1.61×), and Jesse Plemons (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.