Rascasse Audience Intelligence

Love's Travel Stops & Country Stores Target Market in United States

Name: Love's Travel Stops & Country Stores — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Love's Travel Stops & Country Stores in United States — modelled from more than twelve digital signal sources. Love's Travel Stops & Country Stores has an estimated audience of 9,647,079 people in United States.

#2among Convenience store in United States #380among Brand in United States #107in Shopping

The average Love's Travel Stops & Country Stores fan in United States is 45.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Illinois.

Top brand affinities include Prime, Pilot Flying J, Lukoil, with strongest over-indexing on Prime (115.01× the country average).

Demographically, the Love's Travel Stops & Country Stores audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Love's Travel Stops & Country Stores fan in United States is more male, around 45.6 years old, with strong Patriotism tendencies and a notable affinity for Prime.

Category: Shopping · Type: Brand · Subtype: Convenience store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Love's Travel Stops & Country Stores profile in United States.

Audience size

9.6M

in United States

Gender

23.6%♀

76.4% male

Age

45.6

average years

Country rank

#3711

Brand in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Love's Travel Stops & Country Stores

23.6% are female, 76.4% are male, average age 45.6.

Fig. 02

Gender split

23.6%

Female

76.4%

Male

Demographic split for Love's Travel Stops & Country Stores audience in United States
Metric	Value
Female	23.6%
Male	76.4%
Average age	45.6
Estimated audience size	9,647,079

Fig. 03

Age distribution

Age distribution of the Love's Travel Stops & Country Stores audience in United States
Age bracket	Share	%
16-19		9%
20-29		14%
30-39		17%
40-49		24%
50+		36%

Fig. 04

Worldwide distribution

98.4%

of the worldwide Love's Travel Stops & Country Stores audience comes from United States.

Worldwide audience distribution share by country for Love's Travel Stops & Country Stores
Country	Share
United States	98.4%
Mexico	1.4%
Canada	0.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Love's Travel Stops & Country Stores audience in United States is strongest.

Fig. 05

Top regions by affinity

Love's Travel Stops & Country Stores customers by region in United States
#	Region	Reach	×
01	Wyoming	~50K	6.18×
02	New Mexico	~80K	2.68×
03	Arkansas	~100K	2.16×
04	Oklahoma	~100K	1.86×
05	Mississippi	~90K	1.85×
06	Nebraska	~40K	1.60×
07	Kansas	~70K	1.58×
08	Montana	~20K	1.56×
09	Tennessee	~200K	1.54×
10	Alabama	~100K	1.40×
11	Missouri	~100K	1.39×
12	Idaho	~40K	1.35×
13	Arizona	~200K	1.33×
14	Kentucky	~90K	1.30×
15	Indiana	~100K	1.27×
16	Iowa	~60K	1.23×
17	Utah	~60K	1.17×
18	Louisiana	~80K	1.14×
19	South Dakota	~10K	1.11×
20	Illinois	~200K	1.10×
21	Ohio	~200K	1.05×
22	North Dakota	~10K	1.02×
23	Texas	~500K	1.01×
24	Georgia	~200K	1.01×
25	West Virginia	~20K	0.91×
26	South Carolina	~70K	0.85×
27	Colorado	~70K	0.84×
28	Hawaii	~20K	0.83×
29	Vermont	~8K	0.81×
30	Nevada	~40K	0.80×
31	Oregon	~50K	0.79×
32	Washington, District of Columbia	~10K	0.79×
33	Rhode Island	~10K	0.74×
34	Pennsylvania	~100K	0.72×
35	Virginia	~100K	0.72×
36	Maine	~10K	0.71×
37	New Hampshire	~20K	0.70×
38	North Carolina	~100K	0.69×
39	Washington	~80K	0.67×
40	Delaware	~10K	0.66×
41	Wisconsin	~50K	0.61×
42	Florida	~200K	0.51×
43	Michigan	~70K	0.48×
44	Minnesota	~40K	0.46×
45	Connecticut	~30K	0.45×
46	Maryland	~40K	0.42×
47	California	~200K	0.40×
48	New Jersey	~50K	0.38×
49	Massachusetts	~40K	0.34×
50	New York	~70K	0.23×

Affinity by region — Love's Travel Stops & Country Stores, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Love's Travel Stops & Country Stores audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Love's Travel Stops & Country Stores audience
#	Interest	Category	×
01	sigma beauty	Beauty & Wellness	251.25×
02	Lukoil	Cars & Mobility	155.61×
03	Prime	Brand	115.01×
04	Landstar System	Business & Career	95.40×
05	Estes Express Lines	Cars & Mobility	69.47×
06	TravelCenters of America	Travel & Leisure	68.20×
07	XPO Logistics	Business & Career	60.88×
08	Old Dominion Freight Line	Business & Career	50.32×
09	Sunoco	Cars & Mobility	36.06×
10	Pilot Flying J	Cars & Mobility	35.47×
11	Texaco	Cars & Mobility	31.20×
12	Big O Tires	Shopping	30.26×
13	Citgo	Cars & Mobility	27.14×
14	Speedway LLC	Food & Beverages	25.12×
15	Kwik Trip	Shopping	21.91×
16	Sheetz	Cars & Mobility	15.07×
17	Valvoline Instant Oil Change	Cars & Mobility	14.93×
18	QuikTrip	Shopping	13.89×
19	Wawa Inc.	Shopping	9.02×
20	O'Reilly Auto Parts	Cars & Mobility	8.42×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Love's Travel Stops & Country Stores audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Love's Travel Stops & Country Stores audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.07×
Need for Security	CONSERVATISM	1.69×
Price Sensitivity	PREMIUM	1.67×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Love's Travel Stops & Country Stores audience · Rather not
Trait	Cluster	Score
Design Affinity	PREMIUM	0.76×
Luxury Orientation	PREMIUM	0.91×
Mindfulness	BALANCE	0.94×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Love's Travel Stops & Country Stores's target market in United States?

Love's Travel Stops & Country Stores's target market in United States covers an estimated 9,647,079 people, concentrated in Texas and California.

What is the gender split and age of Love's Travel Stops & Country Stores customers?

23.6% of the Love's Travel Stops & Country Stores audience are female, 76.4% are male, with an average age of 45.6 years.

Which brands do Love's Travel Stops & Country Stores fans like most?

Love's Travel Stops & Country Stores fans show strongest brand affinity for Prime (115.01×), Pilot Flying J (35.47×), and Lukoil (155.61×) over the country average.

Where do Love's Travel Stops & Country Stores fans live in United States?

Love's Travel Stops & Country Stores fans in United States are most concentrated in Texas (reach ~500K), California (reach ~200K), and Illinois (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Love's Travel Stops & Country Stores fans also like?

Beyond Love's Travel Stops & Country Stores itself, the audience over-indexes on Pilot Flying J (35.47×), Lukoil (155.61×), Sunoco (36.06×), and sigma beauty (251.25×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Love's Travel Stops & Country Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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