Love's Travel Stops & Country Stores Audience in United States

Love's Travel Stops & Country Stores logo

Love's Travel Stops & Country Stores has an estimated audience of 2,274,414 people in United States. 23.6% are female, 76.4% are male, average age 45.6. Top regions: Texas, Illinois, California. Top brand affinities: Prime, Pilot Flying J, Lukoil, Sunoco, sigma beauty.

The average Love's Travel Stops & Country Stores fan in United States is 45.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Illinois, California. Top brand affinities include Prime, Pilot Flying J, Lukoil, with strongest over-indexing on Prime (115.01× the country average). Demographically, the Love's Travel Stops & Country Stores audience skews more male with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Convenience store

Demographics of Love's Travel Stops & Country Stores fans

Demographic split for Love's Travel Stops & Country Stores audience in United States
MetricValue
Female23.6%
Male76.4%
Average age45.6
Estimated audience size2,274,414

Audience persona

The typical Love's Travel Stops & Country Stores fan in United States is more male, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Prime.

Top regions in United States

Top regions ranked by reach for Love's Travel Stops & Country Stores in United States
RegionReachAffinity
Texas519,0341.08×
Illinois248,0211.33×
California239,4650.39×
Florida234,0890.62×
Ohio193,8031.13×
Georgia181,2021.05×
Tennessee179,4531.6×
Arizona157,1371.38×
Pennsylvania149,6100.8×
Indiana137,0001.34×
North Carolina132,7060.79×
Missouri131,3511.46×
Oklahoma130,3912.1×
Alabama128,6801.65×
Virginia112,1890.83×
Arkansas104,0272.26×
Kentucky92,5581.32×
Mississippi85,9111.87×
Colorado84,0400.96×
Louisiana81,9841.14×
South Carolina81,8070.97×
New Mexico81,4632.91×
Michigan75,8010.52×
Kansas74,8841.7×
Washington73,3220.65×
New York62,9650.2×
Utah59,2771.19×
New Jersey56,1570.4×
Oregon55,5280.87×
Iowa51,6631.12×
Wisconsin49,2860.59×
Nebraska44,8401.6×
Nevada43,6700.81×
Maryland37,8490.39×
Minnesota36,5400.46×
Wyoming31,6403.82×
Idaho27,8891×
West Virginia24,5080.94×
Massachusetts18,9170.17×
Montana18,6281.2×
Connecticut16,8520.3×
South Dakota12,7540.99×
North Dakota11,9001.04×
Maine4,0350.2×
New Hampshire3,8750.18×
Delaware3,6160.23×
Rhode Island2,6590.15×
Vermont1,5500.16×
Hawaii1,3100.05×
Washington, District of Columbia1,0830.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Love's Travel Stops & Country Stores audience
BrandAffinityCategory
Prime115.01×
Pilot Flying J35.47×Cars & Mobility
Lukoil155.61×Cars & Mobility
Sunoco36.06×Cars & Mobility
sigma beauty251.25×Beauty & Wellness
TravelCenters of America68.2×Travel & Leisure
Speedway LLC25.12×Food & Beverages
XPO Logistics60.88×Business & Career
QuikTrip13.89×Shopping
Kwik Trip21.91×Shopping
Estes Express Lines69.47×Cars & Mobility
Sheetz15.07×Cars & Mobility
Big O Tires30.26×Shopping
Wawa Inc.9.02×Shopping
Landstar System95.4×Business & Career
Citgo27.14×Cars & Mobility
Texaco31.2×Cars & Mobility
O'Reilly Auto Parts8.42×Cars & Mobility
Valvoline Instant Oil Change14.93×Cars & Mobility
Old Dominion Freight Line50.32×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Love's Travel Stops & Country Stores audience
TraitClusterScore
Quality AwarenessPREMIUM1.78
Need for SecurityCONSERVATISM1.66
Family OrientationCONSERVATISM1.6
PatriotismCONSERVATISM1.57
Career OrientationPOWER1.44
Convenience OrientationPREMIUM1.24

Worldwide distribution

Worldwide audience distribution share by country for Love's Travel Stops & Country Stores
CountryShare
United States97.1%
United Kingdom2.1%
Canada0.2%

See Love's Travel Stops & Country Stores audiences in other countries

More Convenience store audiences in United States

Frequently asked questions

How many fans does Love's Travel Stops & Country Stores have in United States?

Love's Travel Stops & Country Stores has an estimated audience of 2,274,414 people in United States, concentrated in Texas and Illinois.

What is the gender split and age of Love's Travel Stops & Country Stores fans?

23.6% of Love's Travel Stops & Country Stores fans are female, 76.4% are male, with an average age of 45.6 years.

Which brands do Love's Travel Stops & Country Stores fans like most?

Love's Travel Stops & Country Stores fans show strongest brand affinity for Prime (115.01×), Pilot Flying J (35.47×), and Lukoil (155.61×) over the country average.

Where do Love's Travel Stops & Country Stores fans live in United States?

Love's Travel Stops & Country Stores fans in United States are most concentrated in Texas (reach 519,034), Illinois (reach 248,021), and California (reach 239,465). These three regions account for the largest share of the active audience.

What other brands do Love's Travel Stops & Country Stores fans also like?

Beyond Love's Travel Stops & Country Stores itself, the audience over-indexes on Pilot Flying J (35.47×), Lukoil (155.61×), Sunoco (36.06×), and sigma beauty (251.25×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Love's Travel Stops & Country Stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.