Lawson (store) Audience in United States

Lawson (store) logo

Lawson (store) has an estimated audience of 274,841 people in United States. 62.9% are female, 37.1% are male, average age 35.4. Top regions: California, Texas, New York. Top brand affinities: Tiger Beer, DraftKings, Google Maps, Pittsburgh Penguins, Indeed.com.

The average Lawson (store) fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Tiger Beer, DraftKings, Google Maps, with strongest over-indexing on Tiger Beer (197.08× the country average). Demographically, the Lawson (store) audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Convenience store

Demographics of Lawson (store) fans

Demographic split for Lawson (store) audience in United States
MetricValue
Female62.9%
Male37.1%
Average age35.4
Estimated audience size274,841

Audience persona

The typical Lawson (store) fan in United States is more female, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Tiger Beer.

Top regions in United States

Top regions ranked by reach for Lawson (store) in United States
RegionReachAffinity
California47,7001.58×
Texas16,6630.71×
New York11,8450.77×
Missouri10,4772.36×
Florida10,3540.56×
Alabama9,3632.44×
Hawaii8,4227.13×
Tennessee7,6861.39×
Illinois6,7130.73×
Georgia6,3670.75×
Ohio5,9910.71×
Virginia5,7900.86×
Washington5,1820.94×
Pennsylvania5,1010.55×
North Carolina5,0040.61×
New Jersey4,4550.64×
Michigan3,9360.55×
Colorado3,8710.89×
Massachusetts3,8350.71×
Indiana3,5150.7×
Arizona3,4660.62×
Maryland3,1050.66×
Vermont3,0316.28×
Minnesota2,6820.68×
Nevada2,3610.89×
Louisiana2,2930.65×
Wisconsin2,2620.55×
South Carolina2,2080.53×
Oregon2,1670.69×
Kentucky2,0910.61×
Oklahoma2,0530.67×
Kansas2,0450.94×
Iowa1,6780.74×
Connecticut1,5900.58×
Utah1,3080.53×
Arkansas1,2360.55×
West Virginia1,2010.94×
Mississippi1,1200.49×
New Hampshire8570.79×
New Mexico8400.61×
Washington, District of Columbia7410.9×
Maine7400.75×
Nebraska7260.53×
Idaho6190.45×
Alaska5470.93×
Delaware4000.53×
Rhode Island3980.45×
South Dakota3760.59×
Montana3530.46×
North Dakota3350.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lawson (store) audience
BrandAffinityCategory
Tiger Beer197.08×Food & Beverages
DraftKings20.97×Sports
Google Maps5.22×Internet & Social Media
Pittsburgh Penguins16×Sports
Indeed.com4.79×Business & Career
Austin Powers (film series)20×Movies & TV
Thandie Newton20×Movies & TV
Fine Wine & Good Spirits20×Shopping
Pittsburgh Steelers6.08×Sports
Google News5.34×News
Amtrak6.43×Cars & Mobility
Enterprise Rent-A-Car5.47×Cars & Mobility
Circle K5.98×Shopping
Rice cooker28.92×Home & Garden
Pittsburgh Pirates8.96×Sports
Asahi Breweries48.94×Food & Beverages
Kia Sportage15.37×Cars & Mobility
StubHub6.65×Travel & Leisure
Beverly Hills Cop17.64×Movies & TV
Google Earth7.14×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lawson (store) audience
TraitClusterScore
Convenience OrientationPREMIUM1.47
Risk AppetiteTHRILL1.26
Family OrientationCONSERVATISM1.2
Community OrientationOPEN1.18
IndulgenceJOY1.17
ExtroversionTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Lawson (store)
CountryShare
Japan91.7%
Indonesia3.2%
United States1.6%

See Lawson (store) audiences in other countries

More Convenience store audiences in United States

Frequently asked questions

How many fans does Lawson (store) have in United States?

Lawson (store) has an estimated audience of 274,841 people in United States, concentrated in California and Texas.

What is the gender split and age of Lawson (store) fans?

62.9% of Lawson (store) fans are female, 37.1% are male, with an average age of 35.4 years.

Which brands do Lawson (store) fans like most?

Lawson (store) fans show strongest brand affinity for Tiger Beer (197.08×), DraftKings (20.97×), and Google Maps (5.22×) over the country average.

Where do Lawson (store) fans live in United States?

Lawson (store) fans in United States are most concentrated in California (reach 47,700), Texas (reach 16,663), and New York (reach 11,845). These three regions account for the largest share of the active audience.

What other brands do Lawson (store) fans also like?

Beyond Lawson (store) itself, the audience over-indexes on DraftKings (20.97×), Google Maps (5.22×), Pittsburgh Penguins (16×), and Indeed.com (4.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lawson (store). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.