Rascasse Audience Intelligence

Asahi Breweries Target Market in United States

A data profile of the people who buy, follow and care about Asahi Breweries in United States — modelled from more than twelve digital signal sources. Asahi Breweries has an estimated audience of 285,307 people in United States.

#56among Beer in United States#5142among Brand in United States#2551in Food & Beverages

The average Asahi Breweries fan in United States is 35.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sapporo Brewery, Tiger Beer, Lawson (store), with strongest over-indexing on Sapporo Brewery (83.48× the country average).

Demographically, the Asahi Breweries audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Asahi Breweries fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Sapporo Brewery.

Category: Food & Beverages · Type: Brand · Subtype: Beer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Asahi Breweries profile in United States.

Audience size
285K
in United States
Gender
57.1%♀
42.9% male
Age
35.1
average years
Country rank
#49599
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Asahi Breweries

57.1% are female, 42.9% are male, average age 35.1.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Asahi Breweries audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.1
Estimated audience size285,307
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Asahi Breweries audience in United States
Age bracketShare%
16-1922%
20-2931%
30-3921%
40-4914%
50+11%
Fig. 04

Worldwide distribution

9.1%

of the worldwide Asahi Breweries audience comes from United States.

Worldwide audience distribution share by country for Asahi Breweries
CountryShare
Japan21.4%
China11.4%
United States9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Asahi Breweries audience in United States is strongest.

Fig. 05

Top regions by affinity

Asahi Breweries customers by region in United States
#RegionReachAffinity×
01Hawaii~3K2.58×
02California~50K1.54×
03Washington~8K1.42×
04Washington, District of Columbia~1K1.42×
05Oregon~4K1.33×
06Nevada~3K1.27×
07Colorado~5K1.26×
08New York~20K1.25×
09Massachusetts~7K1.24×
10Illinois~10K1.23×
11Utah~3K1.14×
12Connecticut~3K1.13×
13Arizona~6K1.09×
14Vermont<1K1.07×
15Rhode Island<1K1.06×
16Texas~20K1.05×
17New Jersey~7K1.05×
18Alaska<1K1.05×
19Wisconsin~4K1.03×
20Tennessee~5K1.01×
21North Carolina~8K0.98×
22Minnesota~4K0.98×
23Maryland~5K0.97×
24Virginia~6K0.96×
25New Mexico~1K0.95×
26Maine<1K0.95×
27Pennsylvania~9K0.94×
28New Hampshire~1K0.94×
29Oklahoma~3K0.93×
30Montana<1K0.93×
31Delaware<1K0.92×
32Florida~20K0.91×
33Kentucky~3K0.90×
34Idaho~1K0.90×
35Georgia~7K0.88×
36Missouri~4K0.87×
37Kansas~2K0.87×
38North Dakota<1K0.87×
39Arkansas~2K0.86×
40South Dakota<1K0.86×
41Michigan~6K0.85×
42Nebraska~1K0.85×
43Indiana~4K0.84×
44Ohio~7K0.81×
45South Carolina~3K0.80×
46Louisiana~3K0.80×
47Iowa~2K0.79×
48West Virginia~1K0.79×
49Alabama~3K0.73×
50Mississippi~2K0.73×
Fig. 06

Affinity by region

Affinity by region — Asahi Breweries, United States
0.73×1.00×2.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Asahi Breweries audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Asahi Breweries audience
#·InterestCategoryAffinity×
01Tiger BeerFood & Beverages187.40×
02SinghaFood & Beverages99.70×
03Sapporo BreweryFood & Beverages83.48×
04Lawson (store)Shopping54.95×
05Sunrisers HyderabadSports31.19×
06Initial D (film)Movies & TV25.59×
07Bud LightFood & Beverages15.01×
08Hamilton Watch CompanyFashion & Accessoires13.29×
09Chauncey BillupsSports10.57×
10OktoberfestTravel & Leisure9.96×
11Day of the DeadTravel & Leisure9.87×
12India Pale AleFood & Beverages8.90×
13DraftKingsSports8.55×
14YeastFood & Beverages8.39×
15CarnivàleMovies & TV7.98×
16StarchPolitics & Society6.92×
17Drinking establishmentFood & Beverages6.89×
18EthanolHealth6.13×
19The BronxTravel & Leisure3.49×
20BrooklynTravel & Leisure3.24×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Asahi Breweries audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Asahi Breweries audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.33×
IndulgenceJOY1.15×
MindfulnessBALANCE1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Asahi Breweries audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.82×
DIY MentalityTHRILL0.83×
Convenience OrientationPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Asahi Breweries's target market in United States?

Asahi Breweries's target market in United States covers an estimated 285,307 people, concentrated in California and Texas.

02

What is the gender split and age of Asahi Breweries customers?

57.1% of the Asahi Breweries audience are female, 42.9% are male, with an average age of 35.1 years.

03

Which brands do Asahi Breweries fans like most?

Asahi Breweries fans show strongest brand affinity for Sapporo Brewery (83.48×), Tiger Beer (187.4×), and Lawson (store) (54.95×) over the country average.

04

Where do Asahi Breweries fans live in United States?

Asahi Breweries fans in United States are most concentrated in California (reach ~50K), Texas (reach ~20K), and New York (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Asahi Breweries fans also like?

Beyond Asahi Breweries itself, the audience over-indexes on Tiger Beer (187.4×), Lawson (store) (54.95×), Ethanol (6.13×), and Singha (99.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beer audiences in United States

See Asahi Breweries audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Asahi Breweries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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