Asahi Breweries Audience in United States

Asahi Breweries logo

Asahi Breweries has an estimated audience of 272,468 people in United States. 57.1% are female, 42.9% are male, average age 35.1. Top regions: California, Texas, New York. Top brand affinities: Sapporo Brewery, Tiger Beer, Lawson (store), Ethanol, Singha.

The average Asahi Breweries fan in United States is 35.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sapporo Brewery, Tiger Beer, Lawson (store), with strongest over-indexing on Sapporo Brewery (83.48× the country average). Demographically, the Asahi Breweries audience skews more female with an average age of 35.1, and over-indexes on personality traits such as Luxury Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Beer

Demographics of Asahi Breweries fans

Demographic split for Asahi Breweries audience in United States
MetricValue
Female57.1%
Male42.9%
Average age35.1
Estimated audience size272,468

Audience persona

The typical Asahi Breweries fan in United States is more female, around 35.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Sapporo Brewery.

Top regions in United States

Top regions ranked by reach for Asahi Breweries in United States
RegionReachAffinity
California49,6731.66×
Texas26,2481.12×
New York20,0521.32×
Florida17,1350.93×
Illinois11,9601.32×
Pennsylvania8,5210.93×
North Carolina8,1631×
Washington8,1241.49×
New Jersey7,8211.13×
Georgia7,8050.93×
Massachusetts6,9591.3×
Ohio6,8970.82×
Virginia6,6121×
Arizona6,1701.11×
Michigan5,9770.84×
Tennessee5,6791.04×
Colorado5,6031.3×
Wisconsin4,4431.08×
Maryland4,3790.93×
Indiana4,3680.88×
Oregon4,1421.33×
Missouri3,8170.87×
Minnesota3,7530.96×
Nevada3,7381.42×
Hawaii3,7143.17×
Connecticut3,1391.15×
South Carolina3,0470.74×
Utah3,0381.24×
Kentucky3,0130.88×
Oklahoma2,7790.92×
Louisiana2,4460.7×
Alabama2,3790.63×
Kansas1,8000.84×
Arkansas1,7190.77×
Iowa1,4410.64×
Washington, District of Columbia1,3351.63×
New Mexico1,2230.89×
Idaho1,1430.84×
Nebraska1,0430.76×
Mississippi8950.4×
New Hampshire8830.82×
Rhode Island8821.02×
Maine7860.8×
West Virginia6000.47×
Delaware5720.76×
Montana5620.74×
Alaska5250.9×
Vermont4771×
South Dakota3170.5×
Wyoming2610.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Asahi Breweries audience
BrandAffinityCategory
Sapporo Brewery83.48×Food & Beverages
Tiger Beer187.4×Food & Beverages
Lawson (store)54.95×Shopping
Ethanol6.13×Health
Singha99.7×Food & Beverages
Drinking establishment6.89×Food & Beverages
Initial D (film)25.59×Movies & TV
Yeast8.39×Food & Beverages
Starch6.92×Politics & Society
Bud Light15.01×Food & Beverages
DraftKings8.55×Sports
Oktoberfest9.96×Travel & Leisure
Chauncey Billups10.57×Sports
Brooklyn3.24×Travel & Leisure
Sunrisers Hyderabad31.19×Sports
Day of the Dead9.87×Travel & Leisure
India Pale Ale8.9×Food & Beverages
Hamilton Watch Company13.29×Fashion & Accessoires
The Bronx3.49×Travel & Leisure
Guinness8.1×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Asahi Breweries audience
TraitClusterScore
Luxury OrientationPREMIUM2.12
PatriotismCONSERVATISM1.72
LGBTQ+ IdentityOPEN1.66
Convenience OrientationPREMIUM1.51
Early Adopter MentalityPOWER1.28
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Asahi Breweries
CountryShare
Japan22.0%
China11.8%
United States8.9%

See Asahi Breweries audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does Asahi Breweries have in United States?

Asahi Breweries has an estimated audience of 272,468 people in United States, concentrated in California and Texas.

What is the gender split and age of Asahi Breweries fans?

57.1% of Asahi Breweries fans are female, 42.9% are male, with an average age of 35.1 years.

Which brands do Asahi Breweries fans like most?

Asahi Breweries fans show strongest brand affinity for Sapporo Brewery (83.48×), Tiger Beer (187.4×), and Lawson (store) (54.95×) over the country average.

Where do Asahi Breweries fans live in United States?

Asahi Breweries fans in United States are most concentrated in California (reach 49,673), Texas (reach 26,248), and New York (reach 20,052). These three regions account for the largest share of the active audience.

What other brands do Asahi Breweries fans also like?

Beyond Asahi Breweries itself, the audience over-indexes on Tiger Beer (187.4×), Lawson (store) (54.95×), Ethanol (6.13×), and Singha (99.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Asahi Breweries. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.