DraftKings Audience in United States
DraftKings has an estimated audience of 4,173,591 people in United States. 19.0% are female, 81.0% are male, average age 33.8. Top regions: California, New York, Texas. Top brand affinities: FanDuel, Dos Equis, Golden State Warriors, Los Angeles Clippers, Boston Celtics.
The average DraftKings fan in United States is 33.8 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include FanDuel, Dos Equis, Golden State Warriors, with strongest over-indexing on FanDuel (18.3× the country average). Demographically, the DraftKings audience skews more male with an average age of 33.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of DraftKings fans
| Metric | Value |
|---|---|
| Female | 19.0% |
| Male | 81.0% |
| Average age | 33.8 |
| Estimated audience size | 4,173,591 |
Audience persona
The typical DraftKings fan in United States is more male, around 33.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FanDuel.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 278,531 | 0.61× |
| New York | 266,908 | 1.14× |
| Texas | 256,931 | 0.72× |
| Pennsylvania | 225,037 | 1.6× |
| Michigan | 186,883 | 1.71× |
| Ohio | 176,820 | 1.38× |
| Florida | 174,895 | 0.62× |
| Illinois | 170,938 | 1.23× |
| North Carolina | 166,586 | 1.33× |
| New Jersey | 162,646 | 1.53× |
| Massachusetts | 149,555 | 1.82× |
| Arizona | 101,474 | 1.19× |
| Georgia | 91,850 | 0.71× |
| Indiana | 90,833 | 1.19× |
| Virginia | 90,328 | 0.89× |
| Connecticut | 89,082 | 2.13× |
| Tennessee | 84,049 | 1× |
| Colorado | 77,492 | 1.18× |
| Maryland | 73,814 | 1.03× |
| Kentucky | 71,804 | 1.37× |
| Wisconsin | 62,809 | 1× |
| Louisiana | 58,683 | 1.09× |
| Missouri | 58,105 | 0.86× |
| Minnesota | 54,007 | 0.9× |
| South Carolina | 52,328 | 0.83× |
| Oregon | 43,640 | 0.91× |
| Alabama | 43,029 | 0.74× |
| Kansas | 40,867 | 1.24× |
| Washington | 36,842 | 0.44× |
| Iowa | 36,109 | 1.05× |
| New Hampshire | 35,767 | 2.17× |
| West Virginia | 31,842 | 1.64× |
| Mississippi | 30,384 | 0.88× |
| Nevada | 28,763 | 0.71× |
| Maine | 24,045 | 1.61× |
| Oklahoma | 22,071 | 0.48× |
| Arkansas | 17,680 | 0.51× |
| Nebraska | 16,697 | 0.8× |
| Utah | 15,973 | 0.43× |
| New Mexico | 13,925 | 0.67× |
| Rhode Island | 12,695 | 0.96× |
| Delaware | 10,366 | 0.9× |
| Vermont | 9,924 | 1.35× |
| Washington, District of Columbia | 8,990 | 0.72× |
| North Dakota | 8,854 | 1.03× |
| Hawaii | 7,892 | 0.44× |
| South Dakota | 6,545 | 0.68× |
| Idaho | 5,038 | 0.24× |
| Wyoming | 4,582 | 0.74× |
| Alaska | 3,011 | 0.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FanDuel | 18.3× | Sports |
| Dos Equis | 45× | Food & Beverages |
| Golden State Warriors | 4.51× | Sports |
| Los Angeles Clippers | 7.95× | Sports |
| Boston Celtics | 5.22× | Sports |
| Bud Light | 20.33× | Food & Beverages |
| Yahoo! Sports | 8.14× | Sports |
| Brooklyn Nets | 6.43× | Sports |
| Kansas City Chiefs | 4.51× | Sports |
| Philadelphia 76ers | 6.38× | Sports |
| Milwaukee Bucks | 5.1× | Sports |
| Chicago Bulls | 4.51× | Sports |
| National Rugby League | 9.89× | Sports |
| Los Angeles Lakers | 3.4× | Sports |
| NBA playoffs | 3.4× | Sports |
| Stephen Curry | 6.61× | Sports |
| NFL Network | 3.28× | Sports |
| Detroit Pistons | 5.09× | Sports |
| Utah Jazz | 5.52× | Sports |
| LeBron James | 3.49× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.47 |
| Early Adopter Mentality | POWER | 1.32 |
| Quality Awareness | PREMIUM | 1.2 |
| Luxury Orientation | PREMIUM | 1.14 |
| Social Media Usage | JOY | 1.1 |
| Sports Activity | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.5% |
| Canada | 5.1% |
| China | 1.7% |
See DraftKings audiences in other countries
More Sports audiences in United States
Frequently asked questions
How many fans does DraftKings have in United States?
DraftKings has an estimated audience of 4,173,591 people in United States, concentrated in California and New York.
What is the gender split and age of DraftKings fans?
19.0% of DraftKings fans are female, 81.0% are male, with an average age of 33.8 years.
Which brands do DraftKings fans like most?
DraftKings fans show strongest brand affinity for FanDuel (18.3×), Dos Equis (45×), and Golden State Warriors (4.51×) over the country average.
Where do DraftKings fans live in United States?
DraftKings fans in United States are most concentrated in California (reach 278,531), New York (reach 266,908), and Texas (reach 256,931). These three regions account for the largest share of the active audience.
What other brands do DraftKings fans also like?
Beyond DraftKings itself, the audience over-indexes on Dos Equis (45×), Golden State Warriors (4.51×), Los Angeles Clippers (7.95×), and Boston Celtics (5.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for DraftKings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.