Rascasse Audience Intelligence

FanDuel Audience in United States

A data profile of the people who buy, follow and care about FanDuel in United States — modelled from more than twelve digital signal sources. FanDuel has an estimated audience of 7,975,503 people in United States.

#118among Website / Newspaper / Magazine in United States#357in Sports

The average FanDuel fan in United States is 37.5 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Michigan, Pennsylvania.

Top brand affinities include Yahoo Sports Fantasy, Meek Mill, DraftKings, with strongest over-indexing on Yahoo Sports Fantasy (27.17× the country average).

Demographically, the FanDuel audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FanDuel fan in United States is more male, around 37.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Yahoo Sports Fantasy.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FanDuel profile in United States.

Audience size
8M
in United States
Gender
24.9%♀
75.1% male
Age
37.5
average years
Country rank
#4444
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FanDuel

24.9% are female, 75.1% are male, average age 37.5.

Fig. 02

Gender split

24.9%
Female
75.1%
Male
Demographic split for FanDuel audience in United States
MetricValue
Female24.9%
Male75.1%
Average age37.5
Estimated audience size7,975,503
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the FanDuel audience in United States
Age bracketShare%
16-1922%
20-2923%
30-3920%
40-4918%
50+17%
Fig. 04

Worldwide distribution

78.3%

of the worldwide FanDuel audience comes from United States.

Worldwide audience distribution share by country for FanDuel
CountryShare
United States78.3%
Canada6.9%
United Kingdom1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FanDuel audience in United States is strongest.

Fig. 05

Top regions by affinity

FanDuel fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~600K3.00×
02Pennsylvania~600K2.30×
03West Virginia~80K2.27×
04New Jersey~500K2.23×
05Louisiana~200K1.96×
06Ohio~400K1.67×
07Kentucky~200K1.66×
08North Carolina~400K1.65×
09Connecticut~100K1.61×
10Maryland~200K1.60×
11Missouri~200K1.53×
12New York~700K1.52×
13Arizona~200K1.41×
14Indiana~200K1.33×
15Illinois~300K1.26×
16Virginia~200K1.26×
17Washington, District of Columbia~30K1.26×
18Kansas~80K1.24×
19Tennessee~200K1.23×
20Massachusetts~200K1.21×
21Colorado~100K1.07×
22Iowa~60K0.95×
23Minnesota~100K0.94×
24Wisconsin~100K0.93×
25Mississippi~60K0.89×
26Arkansas~60K0.88×
27Vermont~10K0.88×
28Delaware~20K0.86×
29Oklahoma~60K0.73×
30Rhode Island~20K0.71×
31New Mexico~30K0.70×
32Georgia~200K0.67×
33Alabama~70K0.63×
34South Carolina~70K0.62×
35North Dakota~10K0.59×
36New Hampshire~20K0.56×
37Florida~300K0.55×
38Oregon~50K0.53×
39South Dakota~9K0.51×
40Nebraska~20K0.48×
41Maine~10K0.48×
42Nevada~40K0.47×
43California~400K0.45×
44Texas~300K0.41×
45Alaska~6K0.38×
46Washington~50K0.32×
47Montana~7K0.32×
48Hawaii~10K0.30×
49Utah~20K0.27×
50Idaho~10K0.27×
Fig. 06

Affinity by region

Affinity by region — FanDuel, United States
0.27×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FanDuel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FanDuel audience
#·InterestCategoryAffinity×
01Yahoo Sports FantasyWebsite / Newspaper / Magazine27.17×
02Meek MillMusic & Radio13.67×
03DraftKingsSports9.10×
04Matthew StaffordSports6.52×
05Penn Station (restaurant)Food & Beverages4.58×
06Monday Night FootballSports3.94×
07Thursday Night FootballSports3.93×
08NBC Sunday Night FootballMovies & TV3.80×
09Super BowlSports3.11×
10Golden State WarriorsSports3.10×
11Detroit LionsSports3.10×
12LeBron JamesSports2.95×
13Kansas City ChiefsSports2.91×
14Los Angeles LakersSports2.80×
15Pittsburgh SteelersSports2.76×
16NBA playoffsSports2.56×
17NFL NetworkSports2.54×
18NBA FinalsSports2.34×
19NBASports1.65×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FanDuel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FanDuel audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.16×
PatriotismCONSERVATISM1.09×
Luxury OrientationPREMIUM1.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FanDuel audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.69×
IndividualismJOY0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FanDuel have in United States?

FanDuel has an estimated audience of 7,975,503 people in United States, concentrated in New York and Michigan.

02

What is the gender split and age of FanDuel fans?

24.9% of FanDuel fans are female, 75.1% are male, with an average age of 37.5 years.

03

Which brands do FanDuel fans like most?

FanDuel fans show strongest brand affinity for Yahoo Sports Fantasy (27.17×), Meek Mill (13.67×), and DraftKings (9.1×) over the country average.

04

Where do FanDuel fans live in United States?

FanDuel fans in United States are most concentrated in New York (reach ~700K), Michigan (reach ~600K), and Pennsylvania (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do FanDuel fans also like?

Beyond FanDuel itself, the audience over-indexes on Meek Mill (13.67×), DraftKings (9.1×), Super Bowl (3.11×), and Golden State Warriors (3.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See FanDuel audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FanDuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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