FanDuel Audience in United States
FanDuel has an estimated audience of 7,954,680 people in United States. 24.9% are female, 75.1% are male, average age 37.5. Top regions: New York, Michigan, Pennsylvania. Top brand affinities: Yahoo Sports Fantasy, Meek Mill, Golden State Warriors, Super Bowl, DraftKings.
The average FanDuel fan in United States is 37.5 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Michigan, Pennsylvania. Top brand affinities include Yahoo Sports Fantasy, Meek Mill, Golden State Warriors, with strongest over-indexing on Yahoo Sports Fantasy (27.17× the country average). Demographically, the FanDuel audience skews more male with an average age of 37.5, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of FanDuel fans
| Metric | Value |
|---|---|
| Female | 24.9% |
| Male | 75.1% |
| Average age | 37.5 |
| Estimated audience size | 7,954,680 |
Audience persona
The typical FanDuel fan in United States is more male, around 37.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Yahoo Sports Fantasy.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 696,636 | 1.57× |
| Michigan | 612,665 | 2.95× |
| Pennsylvania | 610,715 | 2.28× |
| North Carolina | 458,968 | 1.92× |
| Ohio | 447,046 | 1.82× |
| New Jersey | 446,493 | 2.21× |
| California | 393,113 | 0.45× |
| Illinois | 352,599 | 1.33× |
| Florida | 310,320 | 0.58× |
| Texas | 272,954 | 0.4× |
| Virginia | 264,755 | 1.37× |
| Maryland | 228,823 | 1.67× |
| Arizona | 228,096 | 1.4× |
| Tennessee | 209,409 | 1.31× |
| Indiana | 207,228 | 1.43× |
| Louisiana | 203,253 | 1.98× |
| Massachusetts | 196,750 | 1.26× |
| Georgia | 174,084 | 0.71× |
| Kentucky | 171,739 | 1.72× |
| Colorado | 143,310 | 1.14× |
| Connecticut | 124,850 | 1.56× |
| Missouri | 115,170 | 0.9× |
| Wisconsin | 98,053 | 0.82× |
| Minnesota | 95,465 | 0.84× |
| Kansas | 80,528 | 1.28× |
| South Carolina | 80,500 | 0.67× |
| West Virginia | 73,747 | 1.99× |
| Alabama | 69,188 | 0.62× |
| Iowa | 63,462 | 0.97× |
| Mississippi | 62,883 | 0.96× |
| Washington | 48,462 | 0.3× |
| Oregon | 47,634 | 0.52× |
| Oklahoma | 47,338 | 0.54× |
| Nevada | 38,356 | 0.5× |
| Arkansas | 37,265 | 0.57× |
| Washington, District of Columbia | 31,420 | 1.31× |
| New Mexico | 25,858 | 0.65× |
| Nebraska | 18,959 | 0.48× |
| Rhode Island | 18,222 | 0.72× |
| New Hampshire | 18,166 | 0.58× |
| Delaware | 17,189 | 0.78× |
| Utah | 16,734 | 0.23× |
| Maine | 13,355 | 0.47× |
| Vermont | 12,964 | 0.93× |
| Hawaii | 8,634 | 0.25× |
| North Dakota | 8,233 | 0.5× |
| South Dakota | 8,076 | 0.44× |
| Idaho | 7,924 | 0.2× |
| Wyoming | 5,793 | 0.49× |
| Montana | 4,450 | 0.2× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo Sports Fantasy | 27.17× | |
| Meek Mill | 13.67× | Music & Radio |
| Golden State Warriors | 3.1× | Sports |
| Super Bowl | 3.11× | Sports |
| DraftKings | 9.1× | Sports |
| Los Angeles Lakers | 2.8× | Sports |
| Monday Night Football | 3.94× | Sports |
| NBA | 1.65× | Sports |
| LeBron James | 2.95× | Sports |
| NFL Network | 2.54× | Sports |
| Aaron Rodgers | 3.1× | Sports |
| Detroit Lions | 3.1× | Sports |
| NBA playoffs | 2.56× | Sports |
| Penn Station (restaurant) | 4.58× | Food & Beverages |
| NBA Finals | 2.34× | Sports |
| Kansas City Chiefs | 2.91× | Sports |
| Thursday Night Football | 3.93× | Sports |
| Matthew Stafford | 6.52× | Sports |
| NBC Sunday Night Football | 3.8× | Movies & TV |
| Pittsburgh Steelers | 2.76× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.2 |
| Early Adopter Mentality | POWER | 1.17 |
| Social Media Usage | JOY | 1.11 |
| Career Orientation | POWER | 1.08 |
| Risk Appetite | THRILL | 1.06 |
| Extroversion | THRILL | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.4% |
| Canada | 6.8% |
| United Kingdom | 1.5% |
See FanDuel audiences in other countries
More Sports audiences in United States
Frequently asked questions
How many fans does FanDuel have in United States?
FanDuel has an estimated audience of 7,954,680 people in United States, concentrated in New York and Michigan.
What is the gender split and age of FanDuel fans?
24.9% of FanDuel fans are female, 75.1% are male, with an average age of 37.5 years.
Which brands do FanDuel fans like most?
FanDuel fans show strongest brand affinity for Yahoo Sports Fantasy (27.17×), Meek Mill (13.67×), and Golden State Warriors (3.1×) over the country average.
Where do FanDuel fans live in United States?
FanDuel fans in United States are most concentrated in New York (reach 696,636), Michigan (reach 612,665), and Pennsylvania (reach 610,715). These three regions account for the largest share of the active audience.
What other brands do FanDuel fans also like?
Beyond FanDuel itself, the audience over-indexes on Meek Mill (13.67×), Golden State Warriors (3.1×), Super Bowl (3.11×), and DraftKings (9.1×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for FanDuel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.