Yahoo Sports Fantasy Audience in United States
A data profile of the people who buy, follow and care about Yahoo Sports Fantasy in United States — modelled from more than twelve digital signal sources. Yahoo Sports Fantasy has an estimated audience of 1,529,169 people in United States.
The average Yahoo Sports Fantasy fan in United States is 41.1 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include FanDuel, Mohegan Sun, Max Verstappen, with strongest over-indexing on FanDuel (27.17× the country average).
Demographically, the Yahoo Sports Fantasy audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Yahoo Sports Fantasy fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for FanDuel.
At a glance
The key figures that characterise the Yahoo Sports Fantasy profile in United States.
Search interest · 12-month trend
Audience demographics of Yahoo Sports Fantasy
23.2% are female, 76.8% are male, average age 41.1.
Gender split
| Metric | Value |
|---|---|
| Female | 23.2% |
| Male | 76.8% |
| Average age | 41.1 |
| Estimated audience size | 1,529,169 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 18% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Yahoo Sports Fantasy audience comes from United States.
| Country | Share |
|---|---|
| United States | 81.2% |
| China | 2.8% |
| Australia | 2.1% |
Geography
Where the Yahoo Sports Fantasy audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rhode Island | ~8K | 1.68× | |
| 02 | California | ~200K | 1.47× | |
| 03 | Wisconsin | ~30K | 1.46× | |
| 04 | Massachusetts | ~40K | 1.44× | |
| 05 | Connecticut | ~20K | 1.43× | |
| 06 | North Dakota | ~4K | 1.43× | |
| 07 | New Hampshire | ~8K | 1.35× | |
| 08 | New Jersey | ~50K | 1.34× | |
| 09 | Missouri | ~30K | 1.30× | |
| 10 | New York | ~100K | 1.27× | |
| 11 | Maine | ~7K | 1.27× | |
| 12 | Pennsylvania | ~60K | 1.23× | |
| 13 | Hawaii | ~8K | 1.20× | |
| 14 | Colorado | ~30K | 1.19× | |
| 15 | Minnesota | ~30K | 1.18× | |
| 16 | Iowa | ~10K | 1.17× | |
| 17 | Washington, District of Columbia | ~5K | 1.16× | |
| 18 | Illinois | ~60K | 1.15× | |
| 19 | Nebraska | ~8K | 1.09× | |
| 20 | South Dakota | ~4K | 1.08× | |
| 21 | Washington | ~30K | 1.07× | |
| 22 | Maryland | ~30K | 1.07× | |
| 23 | Virginia | ~40K | 1.05× | |
| 24 | Ohio | ~50K | 1.02× | |
| 25 | Michigan | ~40K | 1.02× | |
| 26 | Kansas | ~10K | 0.98× | |
| 27 | Nevada | ~10K | 0.96× | |
| 28 | Vermont | ~3K | 0.96× | |
| 29 | Idaho | ~7K | 0.94× | |
| 30 | Oregon | ~20K | 0.92× | |
| 31 | Indiana | ~30K | 0.91× | |
| 32 | Arizona | ~30K | 0.88× | |
| 33 | Texas | ~100K | 0.86× | |
| 34 | Delaware | ~4K | 0.86× | |
| 35 | Utah | ~10K | 0.83× | |
| 36 | Alaska | ~3K | 0.83× | |
| 37 | Florida | ~80K | 0.82× | |
| 38 | North Carolina | ~40K | 0.80× | |
| 39 | South Carolina | ~20K | 0.75× | |
| 40 | Louisiana | ~10K | 0.75× | |
| 41 | Montana | ~3K | 0.75× | |
| 42 | Kentucky | ~10K | 0.73× | |
| 43 | Tennessee | ~20K | 0.71× | |
| 44 | West Virginia | ~5K | 0.69× | |
| 45 | Oklahoma | ~10K | 0.67× | |
| 46 | Arkansas | ~8K | 0.64× | |
| 47 | Georgia | ~30K | 0.62× | |
| 48 | New Mexico | ~5K | 0.60× | |
| 49 | Alabama | ~10K | 0.51× | |
| 50 | Mississippi | ~6K | 0.51× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Yahoo Sports Fantasy audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mohegan Sun | Travel & Leisure | 39.37× | ||
| 02 | DeMar DeRozan | Sports | 30.14× | ||
| 03 | Battlefield 4 | Games | 27.40× | ||
| 04 | FanDuel | Sports | 27.17× | ||
| 05 | Max Verstappen | Sports | 20.00× | ||
| 06 | Legoland | Travel & Leisure | 20.00× | ||
| 07 | Christian Pulisic | Sports | 20.00× | ||
| 08 | Tobias Harris | Sports | 20.00× | ||
| 09 | Erin Andrews | Sports | 20.00× | ||
| 10 | Leicester City F.C. | Sports | 20.00× | ||
| 11 | Crystal Palace F.C. | Sports | 20.00× | ||
| 12 | Michael Schumacher | Sports | 20.00× | ||
| 13 | Charles Leclerc | Sports | 18.52× | ||
| 14 | Damian Lillard | Sports | 11.14× | ||
| 15 | Alvin and the Chipmunks | Music & Radio | 10.74× | ||
| 16 | DuckDuckGo | Internet & Social Media | 10.58× | ||
| 17 | Motorcycle accessories | Cars & Mobility | 6.79× | ||
| 18 | Giannis Antetokounmpo | Sports | 4.91× | ||
| 19 | FedEx | Business & Career | 3.96× | ||
| 20 | Mortgage loans | Business & Career | 3.55× |
Personality of the Yahoo Sports Fantasy audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.33× | |
| Convenience Orientation | PREMIUM | 2.06× | |
| Price Sensitivity | PREMIUM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.51× | |
| Design Affinity | PREMIUM | 0.64× | |
| DIY Mentality | THRILL | 0.71× |
Frequently asked questions
How many fans does Yahoo Sports Fantasy have in United States?
Yahoo Sports Fantasy has an estimated audience of 1,529,169 people in United States, concentrated in California and Texas.
What is the gender split and age of Yahoo Sports Fantasy fans?
23.2% of Yahoo Sports Fantasy fans are female, 76.8% are male, with an average age of 41.1 years.
Which brands do Yahoo Sports Fantasy fans like most?
Yahoo Sports Fantasy fans show strongest brand affinity for FanDuel (27.17×), Mohegan Sun (39.37×), and Max Verstappen (20×) over the country average.
Where do Yahoo Sports Fantasy fans live in United States?
Yahoo Sports Fantasy fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Yahoo Sports Fantasy fans also like?
Beyond Yahoo Sports Fantasy itself, the audience over-indexes on Mohegan Sun (39.37×), Max Verstappen (20×), Legoland (20×), and DuckDuckGo (10.58×) compared to the United States average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More audiences in United States
See Yahoo Sports Fantasy audiences in other countries
- Yahoo Sports Fantasy — Germany
- Yahoo Sports Fantasy — United Kingdom
- Yahoo Sports Fantasy — France
- Yahoo Sports Fantasy — Italy
- Yahoo Sports Fantasy — Spain
- Yahoo Sports Fantasy — Brazil
- Yahoo Sports Fantasy — Japan
- Yahoo Sports Fantasy — South Korea
- Yahoo Sports Fantasy — India
- Yahoo Sports Fantasy — Canada
- Yahoo Sports Fantasy — Mexico
How to read this data
Audience size is the estimated number of people in United States who actively search for Yahoo Sports Fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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