Yahoo Sports Fantasy Audience in United States

Yahoo Sports Fantasy logo

Yahoo Sports Fantasy has an estimated audience of 1,522,305 people in United States. 23.2% are female, 76.8% are male, average age 41.1. Top regions: California, Texas, New York. Top brand affinities: Lulu 黃路梓茵, Alaska, Tezz, Emperor Entertainment Group, Minnesota.

The average Yahoo Sports Fantasy fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Lulu 黃路梓茵, Alaska, Tezz, with strongest over-indexing on Lulu 黃路梓茵 (10.56× the country average). Demographically, the Yahoo Sports Fantasy audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Website / Newspaper / Magazine

Demographics of Yahoo Sports Fantasy fans

Demographic split for Yahoo Sports Fantasy audience in United States
MetricValue
Female23.2%
Male76.8%
Average age41.1
Estimated audience size1,522,305

Audience persona

The typical Yahoo Sports Fantasy fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for Yahoo Sports Fantasy in United States
RegionReachAffinity
California260,2711.55×
Texas115,2250.88×
New York111,5551.31×
Florida84,9860.82×
Pennsylvania66,4941.3×
Illinois62,4331.23×
New Jersey55,2261.43×
Ohio50,6631.08×
Massachusetts43,4191.45×
Michigan42,7031.07×
Virginia38,4031.04×
North Carolina37,7460.82×
Washington34,5051.13×
Wisconsin33,1281.45×
Maryland30,5981.17×
Arizona28,8880.93×
Georgia28,2030.6×
Minnesota28,1761.29×
Colorado27,2791.14×
Missouri26,6831.09×
Indiana23,6020.85×
Connecticut20,6661.35×
Tennessee19,9970.65×
South Carolina16,3190.71×
Oregon15,9000.91×
Iowa14,3091.14×
Nevada14,2660.97×
Louisiana12,2180.62×
Kentucky11,6270.61×
Alabama10,4790.49×
Oklahoma10,3100.61×
Kansas10,0120.83×
Utah9,9600.73×
Hawaii8,8981.36×
Rhode Island8,7521.81×
New Hampshire8,0021.33×
Maine7,9101.45×
Nebraska7,8531.03×
Idaho7,1230.93×
Arkansas6,9360.55×
Mississippi6,2590.5×
Washington, District of Columbia5,9361.3×
West Virginia4,7700.67×
New Mexico4,6650.61×
North Dakota4,4731.43×
South Dakota3,8561.1×
Delaware3,1610.75×
Montana2,6630.63×
Vermont2,1600.81×
Wyoming2,1030.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yahoo Sports Fantasy audience
BrandAffinityCategory
Lulu 黃路梓茵10.56×Movies & TV
Alaska5.39×Travel & Leisure
Tezz16.06×Movies & TV
Emperor Entertainment Group20×Business & Career
Minnesota2.45×Travel & Leisure
Nebraska3.36×Travel & Leisure
Home construction1.65×Home & Garden
Pro-Ject4.54×Music & Radio
Penn & Teller8.44×Movies & TV
Voter registration4.75×Politics & Society
Yoga Journal17.02×Sports
Dental hygienist6.18×Health
Mackenzie Foy6.94×Fashion & Accessoires
Electrolyte4.19×Health
Elsword14.35×Games
Pot roast8.25×Food & Beverages
Google Analytics4.28×Internet & Social Media
Sinaloa3.12×Travel & Leisure
Graham Greene5×Literature
Justice2.31×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yahoo Sports Fantasy audience
TraitClusterScore
PatriotismCONSERVATISM1.69
Risk AppetiteTHRILL1.36
Luxury OrientationPREMIUM1.27
Early Adopter MentalityPOWER1.23
Price SensitivityPREMIUM1.19
TravellingTHRILL1.09

Worldwide distribution

Worldwide audience distribution share by country for Yahoo Sports Fantasy
CountryShare
United States81.4%
China2.9%
Australia2.1%

See Yahoo Sports Fantasy audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Yahoo Sports Fantasy have in United States?

Yahoo Sports Fantasy has an estimated audience of 1,522,305 people in United States, concentrated in California and Texas.

What is the gender split and age of Yahoo Sports Fantasy fans?

23.2% of Yahoo Sports Fantasy fans are female, 76.8% are male, with an average age of 41.1 years.

Which brands do Yahoo Sports Fantasy fans like most?

Yahoo Sports Fantasy fans show strongest brand affinity for Lulu 黃路梓茵 (10.56×), Alaska (5.39×), and Tezz (16.06×) over the country average.

Where do Yahoo Sports Fantasy fans live in United States?

Yahoo Sports Fantasy fans in United States are most concentrated in California (reach 260,271), Texas (reach 115,225), and New York (reach 111,555). These three regions account for the largest share of the active audience.

What other brands do Yahoo Sports Fantasy fans also like?

Beyond Yahoo Sports Fantasy itself, the audience over-indexes on Alaska (5.39×), Tezz (16.06×), Emperor Entertainment Group (20×), and Minnesota (2.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yahoo Sports Fantasy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.