Mohegan Sun Audience in United States

Mohegan Sun logo

Mohegan Sun has an estimated audience of 2,977,476 people in United States. 48.4% are female, 51.6% are male, average age 44.8. Top regions: Connecticut, New York, Massachusetts. Top brand affinities: Michigan Lottery, Powerball, Yahoo Sports Fantasy, Pennsylvania Lottery, Parx Casino and Racing.

The average Mohegan Sun fan in United States is 44.8 years old, balanced, and lives primarily in Connecticut. The audience is concentrated in Connecticut, New York, Massachusetts. Top brand affinities include Michigan Lottery, Powerball, Yahoo Sports Fantasy, with strongest over-indexing on Michigan Lottery (24.61× the country average). Demographically, the Mohegan Sun audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Brand

Demographics of Mohegan Sun fans

Demographic split for Mohegan Sun audience in United States
MetricValue
Female48.4%
Male51.6%
Average age44.8
Estimated audience size2,977,476

Audience persona

The typical Mohegan Sun fan in United States is balanced, around 44.8 years old, with strong Community Orientation tendencies and a notable affinity for Michigan Lottery.

Top regions in United States

Top regions ranked by reach for Mohegan Sun in United States
RegionReachAffinity
Connecticut769,63125.77×
New York287,9691.73×
Massachusetts264,7404.51×
Rhode Island81,4948.6×
New Jersey50,2710.66×
New Hampshire41,0053.5×
Pennsylvania27,3240.27×
Florida22,5220.11×
Maine16,5151.55×
California12,3790.04×
Vermont9,9971.91×
Virginia9,7850.13×
Texas9,1680.04×
North Carolina9,0010.1×
Maryland7,6320.15×
Georgia6,3430.07×
Ohio5,4960.06×
South Carolina4,9150.11×
Illinois4,8520.05×
Michigan3,9770.05×
Tennessee3,4800.06×
Indiana3,3240.06×
Colorado2,5340.05×
Washington2,4900.04×
Arizona2,4780.04×
Washington, District of Columbia2,1890.24×
Nevada2,1400.07×
Kentucky2,0610.06×
Missouri1,9650.04×
Wisconsin1,8300.04×
Minnesota1,8260.04×
Oregon1,3570.04×
Louisiana1,2570.03×
Alabama1,2210.03×
Iowa1,1890.05×
Delaware1,1790.14×
Oklahoma1,1360.03×
West Virginia9970.07×
Kansas9040.04×
Utah8010.03×
Arkansas7020.03×
Mississippi6180.03×
Hawaii6120.05×
Nebraska5820.04×
New Mexico5570.04×
Idaho3780.03×
Montana3320.04×
South Dakota2250.03×
North Dakota1880.03×
Alaska1830.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mohegan Sun audience
BrandAffinityCategory
Michigan Lottery24.61×Games
Powerball9.82×Games
Yahoo Sports Fantasy39.37×
Pennsylvania Lottery30.51×Games
Parx Casino and Racing45.81×Sports
Thunder Valley Casino Resort32.33×Travel & Leisure
New York-New York Hotel and Casino32.64×Travel & Leisure
Mega Millions7.98×Games
Soaring Eagle Casino & Resort41.26×Travel & Leisure
Harrah's Las Vegas33.92×Travel & Leisure
Graton Resort & Casino41.35×Travel & Leisure
Foxwoods Resort Casino31.69×Travel & Leisure
Hollywood Casino at Charles Town Races46.4×Games
MotorCity Casino Hotel42.16×Travel & Leisure
Harrah's Atlantic City37.66×Travel & Leisure
FireKeepers Casino47.34×Travel & Leisure
The Borgata34.84×Travel & Leisure
Caesars Atlantic City35.88×Travel & Leisure
Slingo61.97×Games
Golden Nugget Atlantic City37.58×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mohegan Sun audience
TraitClusterScore
Community OrientationOPEN1.32
ExtroversionTHRILL1.29
IndulgenceJOY1.25
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.25
TravellingTHRILL1.24

Worldwide distribution

Worldwide audience distribution share by country for Mohegan Sun
CountryShare
United States96.3%
Canada0.9%
China0.5%

See Mohegan Sun audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Mohegan Sun have in United States?

Mohegan Sun has an estimated audience of 2,977,476 people in United States, concentrated in Connecticut and New York.

What is the gender split and age of Mohegan Sun fans?

48.4% of Mohegan Sun fans are female, 51.6% are male, with an average age of 44.8 years.

Which brands do Mohegan Sun fans like most?

Mohegan Sun fans show strongest brand affinity for Michigan Lottery (24.61×), Powerball (9.82×), and Yahoo Sports Fantasy (39.37×) over the country average.

Where do Mohegan Sun fans live in United States?

Mohegan Sun fans in United States are most concentrated in Connecticut (reach 769,631), New York (reach 287,969), and Massachusetts (reach 264,740). These three regions account for the largest share of the active audience.

What other brands do Mohegan Sun fans also like?

Beyond Mohegan Sun itself, the audience over-indexes on Powerball (9.82×), Yahoo Sports Fantasy (39.37×), Pennsylvania Lottery (30.51×), and Parx Casino and Racing (45.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mohegan Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.