Rascasse Audience Intelligence

Mohegan Sun Target Market in United States

A data profile of the people who buy, follow and care about Mohegan Sun in United States — modelled from more than twelve digital signal sources. Mohegan Sun has an estimated audience of 2,998,480 people in United States.

#1056among Brand in United States#831in Travel & Leisure

The average Mohegan Sun fan in United States is 44.8 years old, balanced, and lives primarily in Connecticut.

The audience is concentrated in Connecticut, New York, Massachusetts.

Top brand affinities include Michigan Lottery, Powerball, Yahoo Sports Fantasy, with strongest over-indexing on Michigan Lottery (24.61× the country average).

Demographically, the Mohegan Sun audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Extroversion, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mohegan Sun fan in United States is balanced, around 44.8 years old, with strong Extroversion tendencies and a notable affinity for Michigan Lottery.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mohegan Sun profile in United States.

Audience size
3M
in United States
Gender
48.4%♀
51.6% male
Age
44.8
average years
Country rank
#10315
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Mohegan Sun

48.4% are female, 51.6% are male, average age 44.8.

Fig. 02

Gender split

48.4%
Female
51.6%
Male
Demographic split for Mohegan Sun audience in United States
MetricValue
Female48.4%
Male51.6%
Average age44.8
Estimated audience size2,998,480
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Mohegan Sun audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4927%
50+30%
Fig. 04

Worldwide distribution

96.3%

of the worldwide Mohegan Sun audience comes from United States.

Worldwide audience distribution share by country for Mohegan Sun
CountryShare
United States96.3%
Canada0.9%
China0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mohegan Sun audience in United States is strongest.

Fig. 05

Top regions by affinity

Mohegan Sun customers by region in United States
#RegionReachAffinity×
01Connecticut~800K26.73×
02Rhode Island~80K8.83×
03Massachusetts~200K4.15×
04New Hampshire~40K3.41×
05Vermont~10K1.87×
06New York~300K1.54×
07Maine~20K1.48×
08Wyoming~3K0.64×
09New Jersey~40K0.59×
10Alaska~4K0.58×
11North Dakota~3K0.55×
12South Dakota~4K0.51×
13Montana~3K0.42×
14Idaho~6K0.40×
15Mississippi~9K0.35×
16New Mexico~5K0.30×
17Arkansas~7K0.29×
18Hawaii~4K0.29×
19Nebraska~4K0.28×
20Pennsylvania~30K0.26×
21Washington, District of Columbia~2K0.26×
22West Virginia~3K0.25×
23Kansas~6K0.24×
24Utah~6K0.22×
25Louisiana~8K0.21×
26Oklahoma~7K0.21×
27Iowa~5K0.20×
28Alabama~8K0.19×
29Oregon~6K0.17×
30Maryland~8K0.15×
31Kentucky~6K0.15×
32Nevada~4K0.15×
33Virginia~10K0.14×
34Missouri~7K0.14×
35South Carolina~6K0.14×
36Wisconsin~6K0.14×
37Minnesota~6K0.13×
38Indiana~6K0.12×
39Florida~20K0.11×
40North Carolina~10K0.11×
41Tennessee~7K0.11×
42Arizona~7K0.11×
43Washington~6K0.11×
44Colorado~5K0.11×
45Georgia~8K0.09×
46Ohio~8K0.09×
47Michigan~7K0.09×
48Illinois~8K0.08×
49California~20K0.05×
50Texas~10K0.05×
Fig. 06

Affinity by region

Affinity by region — Mohegan Sun, United States
0.05×1.00×26.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mohegan Sun audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mohegan Sun audience
#·InterestCategoryAffinity×
01SlingoGames61.97×
02FireKeepers CasinoTravel & Leisure47.34×
03Hollywood Casino at Charles Town RacesGames46.40×
04Parx Casino and RacingSports45.81×
05MotorCity Casino HotelTravel & Leisure42.16×
06Graton Resort & CasinoTravel & Leisure41.35×
07Soaring Eagle Casino & ResortTravel & Leisure41.26×
08Yahoo Sports FantasyWebsite / Newspaper / Magazine39.37×
09Harrah's Atlantic CityTravel & Leisure37.66×
10Golden Nugget Atlantic CityPOI37.58×
11Caesars Atlantic CityTravel & Leisure35.88×
12The BorgataTravel & Leisure34.84×
13Harrah's Las VegasTravel & Leisure33.92×
14New York-New York Hotel and CasinoTravel & Leisure32.64×
15Thunder Valley Casino ResortTravel & Leisure32.33×
16Foxwoods Resort CasinoTravel & Leisure31.69×
17Pennsylvania LotteryGames30.51×
18Michigan LotteryGames24.61×
19PowerballGames9.82×
20Mega MillionsGames7.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mohegan Sun audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mohegan Sun audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.26×
Career OrientationPOWER1.23×
Community OrientationOPEN1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mohegan Sun audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.91×
Luxury OrientationPREMIUM0.92×
Pet OwnershipJOY0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Mohegan Sun's target market in United States?

Mohegan Sun's target market in United States covers an estimated 2,998,480 people, concentrated in Connecticut and New York.

02

What is the gender split and age of Mohegan Sun customers?

48.4% of the Mohegan Sun audience are female, 51.6% are male, with an average age of 44.8 years.

03

Which brands do Mohegan Sun fans like most?

Mohegan Sun fans show strongest brand affinity for Michigan Lottery (24.61×), Powerball (9.82×), and Yahoo Sports Fantasy (39.37×) over the country average.

04

Where do Mohegan Sun fans live in United States?

Mohegan Sun fans in United States are most concentrated in Connecticut (reach ~800K), New York (reach ~300K), and Massachusetts (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Mohegan Sun fans also like?

Beyond Mohegan Sun itself, the audience over-indexes on Powerball (9.82×), Yahoo Sports Fantasy (39.37×), Pennsylvania Lottery (30.51×), and Thunder Valley Casino Resort (32.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Mohegan Sun audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mohegan Sun. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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