Rascasse Audience Intelligence

Caesars Atlantic City Target Market in United States

A data profile of the people who buy, follow and care about Caesars Atlantic City in United States — modelled from more than twelve digital signal sources. Caesars Atlantic City has an estimated audience of 730,261 people in United States.

#3001among Brand in United States#2238in Travel & Leisure

The average Caesars Atlantic City fan in United States is 44.7 years old, balanced, and lives primarily in New Jersey.

The audience is concentrated in New Jersey, New York, Pennsylvania.

Top brand affinities include Mobile gambling, Unibet, Chumba Casino, with strongest over-indexing on Mobile gambling (79.17× the country average).

Demographically, the Caesars Atlantic City audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Caesars Atlantic City fan in United States is balanced, around 44.7 years old, with strong Family Orientation tendencies and a notable affinity for Mobile gambling.

Category: Travel & Leisure · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Caesars Atlantic City profile in United States.

Audience size
730K
in United States
Gender
52.5%♀
47.5% male
Age
44.7
average years
Country rank
#29133
Brand in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Caesars Atlantic City

52.5% are female, 47.5% are male, average age 44.7.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Caesars Atlantic City audience in United States
MetricValue
Female52.5%
Male47.5%
Average age44.7
Estimated audience size730,261
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Caesars Atlantic City audience in United States
Age bracketShare%
16-1910%
20-2914%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

96.4%

of the worldwide Caesars Atlantic City audience comes from United States.

Worldwide audience distribution share by country for Caesars Atlantic City
CountryShare
United States96.4%
Canada3.1%
Switzerland0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Caesars Atlantic City audience in United States is strongest.

Fig. 05

Top regions by affinity

Caesars Atlantic City customers by region in United States
#RegionReachAffinity×
01New Jersey~400K19.53×
02Delaware~10K6.27×
03Pennsylvania~100K5.75×
04New York~200K3.71×
05Maryland~30K2.03×
06Connecticut~10K1.43×
07Washington, District of Columbia~2K0.95×
08Rhode Island~2K0.84×
09Alaska~1K0.81×
10South Dakota~1K0.80×
11North Dakota~1K0.80×
12Montana~2K0.79×
13Nevada~6K0.75×
14Idaho~3K0.73×
15Vermont<1K0.73×
16Virginia~10K0.68×
17New Mexico~3K0.67×
18Hawaii~2K0.66×
19New Hampshire~2K0.65×
20West Virginia~2K0.63×
21Massachusetts~9K0.62×
22Nebraska~2K0.62×
23Maine~2K0.62×
24Arkansas~4K0.61×
25Mississippi~4K0.59×
26Utah~4K0.55×
27South Carolina~6K0.54×
28Oklahoma~5K0.54×
29Iowa~3K0.54×
30North Carolina~10K0.53×
31Oregon~5K0.52×
32Kansas~3K0.52×
33Ohio~10K0.46×
34Kentucky~4K0.46×
35Louisiana~4K0.44×
36Alabama~5K0.43×
37Indiana~5K0.39×
38Wisconsin~5K0.39×
39Minnesota~4K0.39×
40Missouri~5K0.38×
41Tennessee~6K0.37×
42Colorado~4K0.36×
43Georgia~8K0.35×
44Michigan~7K0.35×
45Washington~5K0.35×
46Arizona~5K0.34×
47Florida~20K0.30×
48Illinois~7K0.29×
49Texas~10K0.20×
50California~20K0.18×
Fig. 06

Affinity by region

Affinity by region — Caesars Atlantic City, United States
0.18×1.00×19.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Caesars Atlantic City audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Caesars Atlantic City audience
#·InterestCategoryAffinity×
01UnibetGames85.18×
02Mobile gamblingGames79.17×
03Mohegan SunTravel & Leisure35.88×
04Maryland Terrapins men's basketballSports30.89×
05Flamingo Las VegasTravel & Leisure20.94×
06Bellagio (resort)Travel & Leisure20.82×
07Caesars PalaceTravel & Leisure20.53×
08Chumba CasinoTravel & Leisure20.42×
09Pennsylvania LotteryGames19.34×
10MGM Grand Las VegasTravel & Leisure16.78×
11Online gamblingGames11.11×
12Michigan LotteryGames10.39×
13World SeriesSports8.28×
14Duke Blue Devils men's basketballSports7.76×
15QVCMovies & TV6.96×
16Seattle MarinersSports5.70×
17FedExBusiness & Career4.00×
18PowerballGames3.84×
19GamblingGames3.62×
20Mortgage loansBusiness & Career3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Caesars Atlantic City audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Caesars Atlantic City audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.00×
Quality AwarenessPREMIUM1.78×
Convenience OrientationPREMIUM1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Caesars Atlantic City audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Pet OwnershipJOY0.75×
Healthy LifestyleBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Caesars Atlantic City's target market in United States?

Caesars Atlantic City's target market in United States covers an estimated 730,261 people, concentrated in New Jersey and New York.

02

What is the gender split and age of Caesars Atlantic City customers?

52.5% of the Caesars Atlantic City audience are female, 47.5% are male, with an average age of 44.7 years.

03

Which brands do Caesars Atlantic City fans like most?

Caesars Atlantic City fans show strongest brand affinity for Mobile gambling (79.17×), Unibet (85.18×), and Chumba Casino (20.42×) over the country average.

04

Where do Caesars Atlantic City fans live in United States?

Caesars Atlantic City fans in United States are most concentrated in New Jersey (reach ~400K), New York (reach ~200K), and Pennsylvania (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Caesars Atlantic City fans also like?

Beyond Caesars Atlantic City itself, the audience over-indexes on Unibet (85.18×), Chumba Casino (20.42×), Mohegan Sun (35.88×), and Michigan Lottery (10.39×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Caesars Atlantic City. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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