Duke Blue Devils men's basketball Audience in United States

Duke Blue Devils men's basketball logo

Duke Blue Devils men's basketball has an estimated audience of 10,759,075 people in United States. 35.7% are female, 64.3% are male, average age 38.2. Top regions: North Carolina, Florida, Virginia. Top brand affinities: Duke Blue Devils football, Virginia Cavaliers men's basketball, De'Aaron Fox, Brook Lopez, Marquette Golden Eagles men's basketball.

The average Duke Blue Devils men's basketball fan in United States is 38.2 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Florida, Virginia. Top brand affinities include Duke Blue Devils football, Virginia Cavaliers men's basketball, De'Aaron Fox, with strongest over-indexing on Duke Blue Devils football (33.04× the country average). Demographically, the Duke Blue Devils men's basketball audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Social Media Usage, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Duke Blue Devils men's basketball fans

Demographic split for Duke Blue Devils men's basketball audience in United States
MetricValue
Female35.7%
Male64.3%
Average age38.2
Estimated audience size10,759,075

Audience persona

The typical Duke Blue Devils men's basketball fan in United States is more male, around 38.2 years old, with strong Social Media Usage tendencies and a notable affinity for Duke Blue Devils football.

Top regions in United States

Top regions ranked by reach for Duke Blue Devils men's basketball in United States
RegionReachAffinity
North Carolina2,347,0877.25×
Florida492,6070.68×
Virginia443,3401.69×
Texas431,5090.47×
New York413,3160.69×
California392,0170.33×
Kentucky328,8572.44×
Georgia323,8540.98×
South Carolina322,8241.99×
Pennsylvania312,5030.86×
Illinois268,3820.75×
Ohio254,8740.77×
Tennessee244,1981.13×
Indiana224,8661.14×
New Jersey197,3450.72×
Michigan169,8980.6×
Maryland164,9660.89×
Alabama150,8391×
Massachusetts144,5700.68×
Maine136,3153.54×
Wisconsin129,7400.8×
Arizona124,1190.57×
Missouri119,1050.69×
Washington99,2430.46×
Colorado98,2940.58×
Louisiana85,7150.62×
Connecticut78,6140.73×
Mississippi77,6350.88×
Minnesota75,7600.49×
Iowa74,7000.84×
Kansas70,3140.83×
Arkansas68,2900.77×
Nevada59,6160.57×
Nebraska57,3101.06×
West Virginia51,8571.04×
Oklahoma51,7450.43×
Utah50,7670.53×
Oregon46,0140.37×
New Mexico34,7480.64×
Washington, District of Columbia32,9861.02×
Idaho32,2900.6×
South Dakota31,0271.25×
Montana30,7771.03×
New Hampshire28,1090.66×
Delaware24,4950.83×
Hawaii22,2220.48×
Rhode Island20,9160.61×
North Dakota20,5760.93×
Vermont14,6680.78×
Wyoming13,1450.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Duke Blue Devils men's basketball audience
BrandAffinityCategory
Duke Blue Devils football33.04×Sports
Virginia Cavaliers men's basketball31.76×Sports
De'Aaron Fox34×Sports
Brook Lopez42.05×Sports
Marquette Golden Eagles men's basketball25.83×Sports
Jrue Holiday24.91×Sports
Gonzaga Bulldogs men's basketball22.44×Sports
WNBA6.68×Sports
North Carolina Tar Heels men's basketball23.11×Sports
Maryland Terrapins men's basketball30.21×Sports
Villanova Wildcats men's basketball22.88×Sports
Minnesota Timberwolves7.54×Sports
Oklahoma City Thunder5.4×Sports
Houston Rockets6.57×Sports
Milwaukee Bucks6.46×Sports
North Carolina Tar Heels football11.69×Sports
Detroit Tigers5.32×Sports
Caitlin Clark6.68×Sports
Giannis Antetokounmpo9.21×Sports
Miami Heat5.59×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Duke Blue Devils men's basketball audience
TraitClusterScore
Social Media UsageJOY1.12
Early Adopter MentalityPOWER1.11
Community OrientationOPEN1.05
IndulgenceJOY1.05
Sports ActivityPOWER1.03
Family OrientationCONSERVATISM1.01

Worldwide distribution

Worldwide audience distribution share by country for Duke Blue Devils men's basketball
CountryShare
United States87.1%
China2.8%
Philippines1.5%

See Duke Blue Devils men's basketball audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Duke Blue Devils men's basketball have in United States?

Duke Blue Devils men's basketball has an estimated audience of 10,759,075 people in United States, concentrated in North Carolina and Florida.

What is the gender split and age of Duke Blue Devils men's basketball fans?

35.7% of Duke Blue Devils men's basketball fans are female, 64.3% are male, with an average age of 38.2 years.

Which brands do Duke Blue Devils men's basketball fans like most?

Duke Blue Devils men's basketball fans show strongest brand affinity for Duke Blue Devils football (33.04×), Virginia Cavaliers men's basketball (31.76×), and De'Aaron Fox (34×) over the country average.

Where do Duke Blue Devils men's basketball fans live in United States?

Duke Blue Devils men's basketball fans in United States are most concentrated in North Carolina (reach 2,347,087), Florida (reach 492,607), and Virginia (reach 443,340). These three regions account for the largest share of the active audience.

What other brands do Duke Blue Devils men's basketball fans also like?

Beyond Duke Blue Devils men's basketball itself, the audience over-indexes on Virginia Cavaliers men's basketball (31.76×), De'Aaron Fox (34×), Brook Lopez (42.05×), and Marquette Golden Eagles men's basketball (25.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Duke Blue Devils men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.