Rascasse Audience Intelligence

Duke Blue Devils men's basketball Audience in United States

A data profile of the people who buy, follow and care about Duke Blue Devils men's basketball in United States — modelled from more than twelve digital signal sources. Duke Blue Devils men's basketball has an estimated audience of 9,347,952 people in United States.

#45among Basketball in United States#83among Team in United States#311in Sports

The average Duke Blue Devils men's basketball fan in United States is 38.2 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, Virginia.

Top brand affinities include De'Aaron Fox, Virginia Cavaliers men's basketball, Duke Blue Devils football, with strongest over-indexing on De'Aaron Fox (34× the country average).

Demographically, the Duke Blue Devils men's basketball audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Duke Blue Devils men's basketball fan in United States is more male, around 38.2 years old, with strong Career Orientation tendencies and a notable affinity for De'Aaron Fox.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Duke Blue Devils men's basketball profile in United States.

Audience size
9.3M
in United States
Gender
35.7%♀
64.3% male
Age
38.2
average years
Country rank
#3831
Team in United States
Fig. 01

Search interest · 12-month trend

-76%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Duke Blue Devils men's basketball fans

35.7% are female, 64.3% are male, average age 38.2.

Fig. 02

Gender split

35.7%
Female
64.3%
Male
Demographic split for Duke Blue Devils men's basketball audience in United States
MetricValue
Female35.7%
Male64.3%
Average age38.2
Estimated audience size9,347,952
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Duke Blue Devils men's basketball audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3917%
40-4920%
50+21%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Duke Blue Devils men's basketball audience comes from United States.

Worldwide audience distribution share by country for Duke Blue Devils men's basketball
CountryShare
United States85.7%
China3.2%
Philippines1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Duke Blue Devils men's basketball audience in United States is strongest.

Fig. 05

Top regions by affinity

Duke Blue Devils men's basketball fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~2.5M7.46×
02Maine~100K3.25×
03Kentucky~300K2.39×
04South Carolina~300K2.05×
05Virginia~500K1.76×
06South Dakota~40K1.46×
07Nebraska~60K1.18×
08Tennessee~200K1.15×
09West Virginia~60K1.15×
10Indiana~200K1.09×
11Montana~30K1.09×
12Washington, District of Columbia~30K1.07×
13North Dakota~20K1.07×
14Alabama~100K0.96×
15Iowa~80K0.92×
16Wyoming~10K0.92×
17Georgia~300K0.91×
18Maryland~200K0.91×
19Delaware~30K0.89×
20Mississippi~80K0.88×
21Pennsylvania~300K0.87×
22Arkansas~80K0.86×
23Ohio~300K0.81×
24Kansas~70K0.81×
25Vermont~20K0.80×
26Illinois~300K0.77×
27Michigan~200K0.77×
28Wisconsin~100K0.77×
29Connecticut~80K0.73×
30New Jersey~200K0.70×
31Missouri~100K0.70×
32New York~400K0.67×
33Florida~500K0.66×
34New Mexico~40K0.65×
35New Hampshire~30K0.64×
36Massachusetts~100K0.63×
37Louisiana~90K0.63×
38Idaho~30K0.61×
39Arizona~100K0.60×
40Rhode Island~20K0.59×
41Colorado~100K0.58×
42Nevada~60K0.57×
43Hawaii~20K0.51×
44Minnesota~80K0.50×
45Utah~50K0.50×
46Washington~90K0.44×
47Oklahoma~50K0.44×
48Texas~400K0.43×
49Oregon~40K0.35×
50California~400K0.31×
Fig. 06

Affinity by region

Affinity by region — Duke Blue Devils men's basketball, United States
0.31×1.00×7.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Duke Blue Devils men's basketball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Duke Blue Devils men's basketball audience
#·InterestCategoryAffinity×
01Brook LopezSports42.05×
02De'Aaron FoxSports34.00×
03Duke Blue Devils footballSports33.04×
04Virginia Cavaliers men's basketballSports31.76×
05Maryland Terrapins men's basketballSports30.21×
06UCLA Bruins men's basketballSports26.17×
07Marquette Golden Eagles men's basketballSports25.83×
08Jrue HolidaySports24.91×
09North Carolina Tar Heels men's basketballSports23.11×
10Villanova Wildcats men's basketballSports22.88×
11Gonzaga Bulldogs men's basketballSports22.44×
12North Carolina Tar Heels footballSports11.69×
13Anthony Davis (basketball)Sports11.19×
14Giannis AntetokounmpoSports9.21×
15Minnesota TimberwolvesSports7.54×
16Detroit PistonsSports6.97×
17WNBASports6.68×
18Houston RocketsSports6.57×
19New York KnicksSports6.51×
20Milwaukee BucksSports6.46×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Duke Blue Devils men's basketball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Duke Blue Devils men's basketball audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.23×
Family OrientationCONSERVATISM1.18×
Urban LifestyleOPEN1.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Duke Blue Devils men's basketball audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.79×
SustainabilityBALANCE0.80×
Pet OwnershipJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Duke Blue Devils men's basketball have in United States?

Duke Blue Devils men's basketball has an estimated audience of 9,347,952 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of Duke Blue Devils men's basketball fans?

35.7% of Duke Blue Devils men's basketball fans are female, 64.3% are male, with an average age of 38.2 years.

03

Which brands do Duke Blue Devils men's basketball fans like most?

Duke Blue Devils men's basketball fans show strongest brand affinity for De'Aaron Fox (34×), Virginia Cavaliers men's basketball (31.76×), and Duke Blue Devils football (33.04×) over the country average.

04

Where do Duke Blue Devils men's basketball fans live in United States?

Duke Blue Devils men's basketball fans in United States are most concentrated in North Carolina (reach ~2.5M), Florida (reach ~500K), and Virginia (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Duke Blue Devils men's basketball fans also like?

Beyond Duke Blue Devils men's basketball itself, the audience over-indexes on Virginia Cavaliers men's basketball (31.76×), Duke Blue Devils football (33.04×), Brook Lopez (42.05×), and Giannis Antetokounmpo (9.21×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Duke Blue Devils men's basketball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Duke Blue Devils men's basketball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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