Rascasse Audience Intelligence

North Carolina Tar Heels football Audience in United States

A data profile of the people who buy, follow and care about North Carolina Tar Heels football in United States — modelled from more than twelve digital signal sources. North Carolina Tar Heels football has an estimated audience of 5,547,026 people in United States.

#82among American football in United States#134among Team in United States#525in Sports

The average North Carolina Tar Heels football fan in United States is 40.1 years old, more male, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Florida, South Carolina.

Top brand affinities include North Carolina Tar Heels men's basketball, Duke Blue Devils men's basketball, Lycamobile, with strongest over-indexing on North Carolina Tar Heels men's basketball (32× the country average).

Demographically, the North Carolina Tar Heels football audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Carolina Tar Heels football fan in United States is more male, around 40.1 years old, with strong Convenience Orientation tendencies and a notable affinity for North Carolina Tar Heels men's basketball.

Category: Sports · Type: Team · Subtype: American football

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Carolina Tar Heels football profile in United States.

Audience size
5.5M
in United States
Gender
34.8%♀
65.2% male
Age
40.1
average years
Country rank
#6108
Team in United States
Fig. 01

Search interest · 12-month trend

-45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Carolina Tar Heels football fans

34.8% are female, 65.2% are male, average age 40.1.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for North Carolina Tar Heels football audience in United States
MetricValue
Female34.8%
Male65.2%
Average age40.1
Estimated audience size5,547,026
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the North Carolina Tar Heels football audience in United States
Age bracketShare%
16-1924%
20-2914%
30-3915%
40-4922%
50+26%
Fig. 04

Worldwide distribution

91.8%

of the worldwide North Carolina Tar Heels football audience comes from United States.

Worldwide audience distribution share by country for North Carolina Tar Heels football
CountryShare
United States91.8%
Canada1.3%
Japan1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Carolina Tar Heels football audience in United States is strongest.

Fig. 05

Top regions by affinity

North Carolina Tar Heels football fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~2M12.26×
02South Carolina~300K3.09×
03Massachusetts~200K2.07×
04New Hampshire~40K1.97×
05Rhode Island~30K1.64×
06Virginia~200K1.59×
07Maine~30K1.57×
08Tennessee~100K1.25×
09Georgia~200K1.24×
10Alabama~100K1.23×
11Mississippi~50K1.00×
12West Virginia~30K0.97×
13Washington, District of Columbia~20K0.95×
14Kentucky~60K0.91×
15Connecticut~50K0.90×
16Nebraska~30K0.90×
17Vermont~9K0.87×
18Delaware~10K0.82×
19Ohio~100K0.80×
20Louisiana~60K0.78×
21Colorado~70K0.77×
22Iowa~40K0.76×
23Indiana~80K0.75×
24Florida~300K0.74×
25Pennsylvania~100K0.70×
26Maryland~70K0.70×
27Arkansas~30K0.69×
28Kansas~30K0.65×
29South Dakota~8K0.64×
30Michigan~90K0.60×
31North Dakota~7K0.59×
32New Jersey~80K0.58×
33Montana~9K0.58×
34Oklahoma~40K0.57×
35Missouri~50K0.54×
36Nevada~30K0.53×
37Illinois~100K0.51×
38New York~200K0.49×
39Idaho~10K0.49×
40Texas~200K0.48×
41Wisconsin~40K0.48×
42Hawaii~10K0.47×
43Minnesota~40K0.46×
44Arizona~50K0.45×
45New Mexico~10K0.45×
46Utah~20K0.43×
47Alaska~5K0.42×
48Oregon~30K0.39×
49Washington~40K0.37×
50California~200K0.33×
Fig. 06

Affinity by region

Affinity by region — North Carolina Tar Heels football, United States
0.33×1.00×12.26×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Carolina Tar Heels football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Carolina Tar Heels football audience
#·InterestCategoryAffinity×
01LycamobileTechnology & Electronics34.80×
02North Carolina Tar Heels men's basketballSports32.00×
03Arkansas Razorbacks footballSports19.79×
04Iowa Hawkeyes footballSports16.76×
05Washington Huskies footballSports15.15×
06Oregon Ducks footballSports12.12×
07Nebraska Cornhuskers footballSports11.97×
08Duke Blue Devils men's basketballSports11.69×
09Auburn Tigers footballSports10.72×
10Florida Gators footballSports9.85×
11Tennessee Volunteers footballSports9.12×
12Florida State Seminoles footballSports8.66×
13Carolina HurricanesSports8.64×
14Clemson Tigers footballSports8.53×
15Charlotte HornetsSports8.19×
16LSU Tigers footballSports6.73×
17Carolina PanthersSports6.24×
18Aaron RodgersSports5.62×
19Atlanta BravesSports4.68×
20MSNNews2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Carolina Tar Heels football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Carolina Tar Heels football audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.54×
Career OrientationPOWER1.51×
PatriotismCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Carolina Tar Heels football audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.67×
Design AffinityPREMIUM0.71×
CreativityOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Carolina Tar Heels football have in United States?

North Carolina Tar Heels football has an estimated audience of 5,547,026 people in United States, concentrated in North Carolina and Florida.

02

What is the gender split and age of North Carolina Tar Heels football fans?

34.8% of North Carolina Tar Heels football fans are female, 65.2% are male, with an average age of 40.1 years.

03

Which brands do North Carolina Tar Heels football fans like most?

North Carolina Tar Heels football fans show strongest brand affinity for North Carolina Tar Heels men's basketball (32×), Duke Blue Devils men's basketball (11.69×), and Lycamobile (34.8×) over the country average.

04

Where do North Carolina Tar Heels football fans live in United States?

North Carolina Tar Heels football fans in United States are most concentrated in North Carolina (reach ~2M), Florida (reach ~300K), and South Carolina (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do North Carolina Tar Heels football fans also like?

Beyond North Carolina Tar Heels football itself, the audience over-indexes on Duke Blue Devils men's basketball (11.69×), Lycamobile (34.8×), Nebraska Cornhuskers football (11.97×), and Auburn Tigers football (10.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See North Carolina Tar Heels football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for North Carolina Tar Heels football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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