North Carolina Tar Heels football Audience in United States
North Carolina Tar Heels football has an estimated audience of 5,605,592 people in United States. 34.8% are female, 65.2% are male, average age 40.1. Top regions: North Carolina, South Carolina, Florida. Top brand affinities: Deliver Us From Evil, Israel, Alaska, Keiki, Jesse Plemons.
The average North Carolina Tar Heels football fan in United States is 40.1 years old, more male, and lives primarily in North Carolina. The audience is concentrated in North Carolina, South Carolina, Florida. Top brand affinities include Deliver Us From Evil, Israel, Alaska, with strongest over-indexing on Deliver Us From Evil (31.63× the country average). Demographically, the North Carolina Tar Heels football audience skews more male with an average age of 40.1, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: American football
Demographics of North Carolina Tar Heels football fans
| Metric | Value |
|---|---|
| Female | 34.8% |
| Male | 65.2% |
| Average age | 40.1 |
| Estimated audience size | 5,605,592 |
Audience persona
The typical North Carolina Tar Heels football fan in United States is more male, around 40.1 years old, with strong Luxury Orientation tendencies and a notable affinity for Deliver Us From Evil.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| North Carolina | 2,875,389 | 17.05× |
| South Carolina | 330,311 | 3.92× |
| Florida | 279,676 | 0.74× |
| Virginia | 267,493 | 1.96× |
| Georgia | 264,786 | 1.53× |
| Texas | 242,943 | 0.5× |
| California | 164,515 | 0.27× |
| Tennessee | 153,985 | 1.37× |
| New York | 129,527 | 0.41× |
| Pennsylvania | 123,424 | 0.65× |
| Ohio | 117,255 | 0.68× |
| Alabama | 101,783 | 1.3× |
| Massachusetts | 77,201 | 0.7× |
| Illinois | 76,774 | 0.41× |
| Michigan | 74,520 | 0.51× |
| Maryland | 66,832 | 0.69× |
| Colorado | 66,755 | 0.76× |
| New Jersey | 64,377 | 0.45× |
| Kentucky | 59,699 | 0.85× |
| Indiana | 57,168 | 0.56× |
| Louisiana | 56,850 | 0.79× |
| Mississippi | 48,543 | 1.05× |
| Arizona | 40,818 | 0.36× |
| Missouri | 34,245 | 0.38× |
| Minnesota | 33,707 | 0.42× |
| Oklahoma | 32,431 | 0.52× |
| Connecticut | 31,735 | 0.56× |
| Arkansas | 30,099 | 0.65× |
| Wisconsin | 29,981 | 0.36× |
| Iowa | 29,958 | 0.65× |
| Washington | 28,649 | 0.25× |
| Nevada | 26,663 | 0.49× |
| West Virginia | 23,308 | 0.89× |
| Nebraska | 21,767 | 0.77× |
| Kansas | 21,172 | 0.48× |
| Oregon | 16,365 | 0.25× |
| Utah | 15,519 | 0.31× |
| Washington, District of Columbia | 15,496 | 0.92× |
| Delaware | 11,919 | 0.77× |
| New Hampshire | 11,894 | 0.54× |
| Maine | 11,049 | 0.55× |
| Rhode Island | 10,574 | 0.59× |
| Hawaii | 9,315 | 0.39× |
| New Mexico | 9,199 | 0.33× |
| Idaho | 8,241 | 0.29× |
| Montana | 6,117 | 0.39× |
| South Dakota | 5,142 | 0.4× |
| North Dakota | 3,919 | 0.34× |
| Vermont | 3,819 | 0.39× |
| Wyoming | 3,281 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Deliver Us From Evil | 31.63× | Movies & TV |
| Israel | 2.43× | Travel & Leisure |
| Alaska | 1.55× | Travel & Leisure |
| Keiki | 15.86× | Home & Garden |
| Jesse Plemons | 2.68× | Movies & TV |
| Graham Greene | 4.36× | Literature |
| Kerang | 4.13× | Travel & Leisure |
| South Asian cuisine | 5.19× | Food & Beverages |
| John Havlicek | 8.69× | Sports |
| Monogram | 2.11× | Home & Garden |
| Captain America (1990 film) | 2.46× | Movies & TV |
| Staycation | 1.77× | Home & Garden |
| Stracchino | 15.64× | Food & Beverages |
| Writers Guild of America | 16.39× | Literature |
| Noodle (Gorillaz) | 1.88× | Music & Radio |
| Queens College, City University of New York | 3.83× | Business & Career |
| REC TEC Grills | 9.2× | Sports |
| Urban horticulture | 1.67× | Home & Garden |
| Chili con carne | 3.64× | Food & Beverages |
| Pat's King of Steaks | 7.66× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 2.44 |
| Risk Appetite | THRILL | 1.52 |
| Career Orientation | POWER | 1.05 |
| Early Adopter Mentality | POWER | 1.05 |
| Sports Activity | POWER | 1.04 |
| Community Orientation | OPEN | 0.97 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 91.9% |
| Canada | 1.2% |
| Japan | 1.2% |
See North Carolina Tar Heels football audiences in other countries
- North Carolina Tar Heels football — Germany
- North Carolina Tar Heels football — United Kingdom
- North Carolina Tar Heels football — France
- North Carolina Tar Heels football — Italy
- North Carolina Tar Heels football — Spain
- North Carolina Tar Heels football — Brazil
- North Carolina Tar Heels football — Japan
- North Carolina Tar Heels football — South Korea
- North Carolina Tar Heels football — India
More American football audiences in United States
- NFL (119,706,874)
- Super Bowl (36,247,515)
- Chicago Bears (28,903,812)
- Buffalo Bills (28,386,856)
- New England Patriots (27,622,856)
Frequently asked questions
How many fans does North Carolina Tar Heels football have in United States?
North Carolina Tar Heels football has an estimated audience of 5,605,592 people in United States, concentrated in North Carolina and South Carolina.
What is the gender split and age of North Carolina Tar Heels football fans?
34.8% of North Carolina Tar Heels football fans are female, 65.2% are male, with an average age of 40.1 years.
Which brands do North Carolina Tar Heels football fans like most?
North Carolina Tar Heels football fans show strongest brand affinity for Deliver Us From Evil (31.63×), Israel (2.43×), and Alaska (1.55×) over the country average.
Where do North Carolina Tar Heels football fans live in United States?
North Carolina Tar Heels football fans in United States are most concentrated in North Carolina (reach 2,875,389), South Carolina (reach 330,311), and Florida (reach 279,676). These three regions account for the largest share of the active audience.
What other brands do North Carolina Tar Heels football fans also like?
Beyond North Carolina Tar Heels football itself, the audience over-indexes on Israel (2.43×), Alaska (1.55×), Keiki (15.86×), and Jesse Plemons (2.68×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for North Carolina Tar Heels football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.