Rascasse Audience Intelligence

Lycamobile Target Market in United States

A data profile of the people who buy, follow and care about Lycamobile in United States — modelled from more than twelve digital signal sources. Lycamobile has an estimated audience of 709,795 people in United States.

#20among Mobile phone operator in United States#3054among Brand in United States#873in Technology & Electronics

The average Lycamobile fan in United States is 35.6 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include The New Deal, Duke Blue Devils football, Pseudopod, with strongest over-indexing on The New Deal (367.58× the country average).

Demographically, the Lycamobile audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Career Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lycamobile fan in United States is more female, around 35.6 years old, with strong Career Orientation tendencies and a notable affinity for The New Deal.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lycamobile profile in United States.

Audience size
710K
in United States
Gender
57.0%♀
43.0% male
Age
35.6
average years
Country rank
#29660
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Lycamobile

57.0% are female, 43.0% are male, average age 35.6.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Lycamobile audience in United States
MetricValue
Female57.0%
Male43.0%
Average age35.6
Estimated audience size709,795
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Lycamobile audience in United States
Age bracketShare%
16-1932%
20-2919%
30-3916%
40-4917%
50+16%
Fig. 04

Worldwide distribution

9.6%

of the worldwide Lycamobile audience comes from United States.

Worldwide audience distribution share by country for Lycamobile
CountryShare
United Kingdom14.6%
Germany14.5%
France12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lycamobile audience in United States is strongest.

Fig. 05

Top regions by affinity

Lycamobile customers by region in United States
#RegionReachAffinity×
01New York~100K3.18×
02New Jersey~60K3.02×
03Maine~5K1.98×
04Georgia~40K1.93×
05Illinois~40K1.86×
06Maryland~20K1.68×
07Massachusetts~20K1.67×
08Texas~90K1.50×
09California~100K1.49×
10Pennsylvania~40K1.49×
11Ohio~30K1.46×
12Indiana~20K1.43×
13Connecticut~10K1.32×
14Delaware~3K1.32×
15Florida~60K1.31×
16Virginia~20K1.19×
17Michigan~20K1.14×
18Washington, District of Columbia~2K1.14×
19Washington~20K1.06×
20Rhode Island~2K1.03×
21Kentucky~9K0.99×
22North Carolina~20K0.97×
23Minnesota~10K0.97×
24Nevada~7K0.95×
25Tennessee~10K0.85×
26New Hampshire~2K0.83×
27Oklahoma~7K0.82×
28Arizona~10K0.79×
29Kansas~4K0.77×
30Missouri~9K0.74×
31South Carolina~8K0.73×
32Alabama~7K0.72×
33Arkansas~4K0.70×
34Colorado~8K0.68×
35Alaska~1K0.68×
36Wisconsin~7K0.66×
37Oregon~5K0.66×
38Louisiana~6K0.64×
39Mississippi~4K0.64×
40New Mexico~2K0.64×
41North Dakota<1K0.64×
42Vermont<1K0.63×
43South Dakota~1K0.60×
44Iowa~4K0.59×
45Montana~1K0.58×
46Nebraska~2K0.55×
47Hawaii~2K0.53×
48West Virginia~2K0.52×
49Utah~3K0.51×
50Idaho~2K0.49×
Fig. 06

Affinity by region

Affinity by region — Lycamobile, United States
0.49×1.00×3.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lycamobile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lycamobile audience
#·InterestCategoryAffinity×
01The New DealMusic & Radio367.58×
02PseudopodMusic & Radio367.58×
03Mr. BlottoMusic & Radio367.58×
04Steve Kimock BandMusic & Radio367.58×
05Phil Lesh & FriendsMusic & Radio367.58×
06Tea Leaf GreenMusic & Radio367.58×
07Miller-Motte Technical CollegePOI242.56×
08Elon UniversityBusiness & Career167.59×
09Duke Blue Devils footballSports117.15×
10North Carolina Tar Heels baseballSports107.27×
11TelcelTechnology & Electronics103.40×
12NC State Wolfpack men's basketballSports88.80×
13North Carolina Tar Heels women's soccerSports86.86×
14Simple MobileTechnology & Electronics45.72×
15North Carolina Tar Heels footballSports34.80×
16Straight TalkTechnology & Electronics29.17×
17Verizon WirelessTechnology & Electronics18.35×
18Boost MobileTechnology & Electronics17.31×
19Duke Blue Devils men's basketballSports16.57×
20T-MobileTechnology & Electronics6.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lycamobile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lycamobile audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.29×
SpiritualityBALANCE3.05×
Need for SecurityCONSERVATISM1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lycamobile audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.86×
Design AffinityPREMIUM0.87×
Pet OwnershipJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Lycamobile's target market in United States?

Lycamobile's target market in United States covers an estimated 709,795 people, concentrated in New York and California.

02

What is the gender split and age of Lycamobile customers?

57.0% of the Lycamobile audience are female, 43.0% are male, with an average age of 35.6 years.

03

Which brands do Lycamobile fans like most?

Lycamobile fans show strongest brand affinity for The New Deal (367.58×), Duke Blue Devils football (117.15×), and Pseudopod (367.58×) over the country average.

04

Where do Lycamobile fans live in United States?

Lycamobile fans in United States are most concentrated in New York (reach ~100K), California (reach ~100K), and Texas (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Lycamobile fans also like?

Beyond Lycamobile itself, the audience over-indexes on Duke Blue Devils football (117.15×), Pseudopod (367.58×), Straight Talk (29.17×), and Elon University (167.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mobile phone operator audiences in United States

See Lycamobile audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lycamobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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