Rascasse Audience Intelligence

Simple Mobile Target Market in United States

A data profile of the people who buy, follow and care about Simple Mobile in United States — modelled from more than twelve digital signal sources. Simple Mobile has an estimated audience of 1,570,744 people in United States.

#3among Telecommunication company in United States#1776among Brand in United States#594in Technology & Electronics

The average Simple Mobile fan in United States is 46.7 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, Florida, California.

Top brand affinities include FaceTime, Straight Talk, Consumer Cellular, with strongest over-indexing on FaceTime (51.77× the country average).

Demographically, the Simple Mobile audience skews balanced with an average age of 46.7, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Simple Mobile fan in United States is balanced, around 46.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for FaceTime.

Category: Technology & Electronics · Type: Brand · Subtype: Telecommunication company

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Simple Mobile profile in United States.

Audience size
1.6M
in United States
Gender
49.8%♀
50.2% male
Age
46.7
average years
Country rank
#17146
Brand in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Simple Mobile

49.8% are female, 50.2% are male, average age 46.7.

Fig. 02

Gender split

49.8%
Female
50.2%
Male
Demographic split for Simple Mobile audience in United States
MetricValue
Female49.8%
Male50.2%
Average age46.7
Estimated audience size1,570,744
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Simple Mobile audience in United States
Age bracketShare%
16-1912%
20-2912%
30-3914%
40-4914%
50+49%
Fig. 04

Worldwide distribution

91.4%

of the worldwide Simple Mobile audience comes from United States.

Worldwide audience distribution share by country for Simple Mobile
CountryShare
United States91.4%
India0.9%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Simple Mobile audience in United States is strongest.

Fig. 05

Top regions by affinity

Simple Mobile customers by region in United States
#RegionReachAffinity×
01Rhode Island~20K2.93×
02New York~300K2.87×
03New Jersey~100K2.30×
04Maryland~60K2.09×
05Pennsylvania~100K1.97×
06Ohio~90K1.87×
07Massachusetts~60K1.79×
08Florida~200K1.64×
09Washington, District of Columbia~8K1.61×
10Connecticut~20K1.36×
11Louisiana~30K1.32×
12South Carolina~30K1.30×
13Delaware~6K1.27×
14Alabama~30K1.26×
15Tennessee~40K1.22×
16Indiana~40K1.18×
17Georgia~60K1.16×
18Missouri~30K1.14×
19North Carolina~50K1.11×
20Virginia~40K1.09×
21Mississippi~10K0.94×
22Illinois~50K0.92×
23Nebraska~7K0.91×
24Nevada~10K0.90×
25Minnesota~20K0.86×
26Arkansas~10K0.86×
27Kentucky~20K0.85×
28Texas~100K0.80×
29West Virginia~5K0.67×
30Michigan~30K0.65×
31Arizona~20K0.65×
32Oklahoma~10K0.65×
33North Dakota~2K0.65×
34California~100K0.64×
35New Mexico~5K0.64×
36Kansas~8K0.61×
37New Hampshire~4K0.61×
38Maine~4K0.61×
39South Dakota~2K0.60×
40Oregon~10K0.59×
41Iowa~8K0.58×
42Alaska~2K0.55×
43Vermont~2K0.55×
44Washington~20K0.53×
45Colorado~10K0.53×
46Hawaii~3K0.48×
47Montana~2K0.48×
48Idaho~4K0.45×
49Utah~6K0.44×
50Wisconsin~10K0.39×
Fig. 06

Affinity by region

Affinity by region — Simple Mobile, United States
0.39×1.00×2.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Simple Mobile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Simple Mobile audience
#·InterestCategoryAffinity×
01ParknShopFood & Beverages2583.33×
02FreedomPopTechnology & Electronics58.48×
03FaceTimeTechnology & Electronics51.77×
04LycamobileTechnology & Electronics33.51×
05Consumer CellularTechnology & Electronics30.94×
06TracFone WirelessTechnology & Electronics29.84×
07Straight TalkTechnology & Electronics28.60×
08Prepaid mobile phoneTechnology & Electronics19.07×
09Verizon WirelessTechnology & Electronics14.10×
10Social Security (United States)Politics & Society11.13×
11Boost MobileTechnology & Electronics10.92×
12Social Security AdministrationBusiness & Career9.60×
13VOOTechnology & Electronics7.88×
14Diabetes mellitus awarenessHealth6.25×
15Christian ChurchPolitics & Society6.12×
16JesusPolitics & Society5.63×
17BiblePolitics & Society4.99×
18T-MobileTechnology & Electronics4.38×
19SymptomHealth4.24×
20PhysicianBusiness & Career3.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Simple Mobile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Simple Mobile audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.19×
SpiritualityBALANCE2.09×
Career OrientationPOWER1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Simple Mobile audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.81×
ExtroversionTHRILL0.82×
Pet OwnershipJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Simple Mobile's target market in United States?

Simple Mobile's target market in United States covers an estimated 1,570,744 people, concentrated in New York and Florida.

02

What is the gender split and age of Simple Mobile customers?

49.8% of the Simple Mobile audience are female, 50.2% are male, with an average age of 46.7 years.

03

Which brands do Simple Mobile fans like most?

Simple Mobile fans show strongest brand affinity for FaceTime (51.77×), Straight Talk (28.6×), and Consumer Cellular (30.94×) over the country average.

04

Where do Simple Mobile fans live in United States?

Simple Mobile fans in United States are most concentrated in New York (reach ~300K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Simple Mobile fans also like?

Beyond Simple Mobile itself, the audience over-indexes on Straight Talk (28.6×), Consumer Cellular (30.94×), Verizon Wireless (14.1×), and ParknShop (2583.33×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Telecommunication company audiences in United States

See Simple Mobile audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Simple Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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