Rascasse Audience Intelligence

Jesus Audience in United States

A data profile of the people who buy, follow and care about Jesus in United States — modelled from more than twelve digital signal sources. Jesus has an estimated audience of 55,338,526 people in United States.

#1among Religion in United States#253among Topic in United States#12in Politics & Society

The average Jesus fan in United States is 41.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lindsey Graham, Melania Trump, Old age, with strongest over-indexing on Lindsey Graham (1.59× the country average).

Demographically, the Jesus audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Mindfulness, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jesus fan in United States is more female, around 41.4 years old, with strong Mindfulness tendencies and a notable affinity for Lindsey Graham.

Category: Politics & Society · Type: Topic · Subtype: Religion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jesus profile in United States.

Audience size
55.3M
in United States
Gender
61.4%♀
38.6% male
Age
41.4
average years
Country rank
#349
Topic in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jesus fans

61.4% are female, 38.6% are male, average age 41.4.

Fig. 02

Gender split

61.4%
Female
38.6%
Male
Demographic split for Jesus audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.4
Estimated audience size55,338,526
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Jesus audience in United States
Age bracketShare%
16-1918%
20-2916%
30-3917%
40-4922%
50+27%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Jesus audience comes from United States.

Worldwide audience distribution share by country for Jesus
CountryShare
United States29.2%
Brazil8.4%
Italy6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jesus audience in United States is strongest.

Fig. 05

Top regions by affinity

Jesus fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~1M1.56×
02Mississippi~700K1.45×
03Kentucky~1M1.37×
04Louisiana~1M1.34×
05Arizona~1.5M1.33×
06Oklahoma~800K1.32×
07Utah~600K1.25×
08Texas~5.5M1.21×
09Tennessee~1.5M1.21×
10Arkansas~600K1.21×
11Georgia~2M1.19×
12West Virginia~300K1.16×
13Hawaii~300K1.13×
14Michigan~1.5M1.12×
15Nebraska~300K1.11×
16Iowa~500K1.10×
17Missouri~1M1.09×
18Alaska~100K1.07×
19Indiana~1M1.06×
20Florida~4M1.05×
21North Dakota~100K1.05×
22North Carolina~1.5M1.04×
23Maryland~1M1.04×
24South Carolina~900K1.04×
25Pennsylvania~2M1.03×
26Ohio~1.5M1.02×
27Kansas~400K0.99×
28New Mexico~300K0.99×
29Virginia~1.5M0.96×
30Idaho~300K0.96×
31Illinois~1.5M0.95×
32California~5.5M0.93×
33Nevada~500K0.92×
34South Dakota~100K0.91×
35New Jersey~1.5M0.89×
36Washington~1M0.87×
37Colorado~800K0.86×
38Minnesota~700K0.86×
39Connecticut~500K0.85×
40New York~2.5M0.84×
41Massachusetts~900K0.84×
42Delaware~100K0.82×
43Wyoming~70K0.79×
44Wisconsin~600K0.77×
45Oregon~500K0.77×
46Rhode Island~100K0.75×
47Washington, District of Columbia~100K0.71×
48Montana~100K0.67×
49New Hampshire~100K0.65×
50Maine~100K0.60×
Fig. 06

Affinity by region

Affinity by region — Jesus, United States
0.60×1.00×1.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jesus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jesus audience
#·InterestCategoryAffinity×
01NazarethTravel & Leisure2.18×
02RabbiPolitics & Society2.15×
03Christian ministryPolitics & Society2.07×
04God in ChristianityPolitics & Society2.02×
05ProphetBusiness & Career1.93×
06Medicare (United States)Health1.85×
07EasterPolitics & Society1.82×
08Old agePolitics & Society1.79×
09EvangelicalismPolitics & Society1.75×
10Retirement communityKids & Family1.72×
11Christian denominationsPolitics & Society1.72×
12Nativity of JesusPolitics & Society1.70×
13Creator deityPolitics & Society1.67×
14Christian ChurchPolitics & Society1.63×
15Contemporary Christian musicMusic & Radio1.63×
16Lindsey GrahamPolitics & Society1.59×
17FaithPolitics & Society1.59×
18Melania TrumpPolitics & Society1.57×
19RetirementBusiness & Career1.53×
20DeityPolitics & Society1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jesus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jesus audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.12×
SpiritualityBALANCE1.09×
Family OrientationCONSERVATISM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jesus audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.69×
Luxury OrientationPREMIUM0.69×
IndulgenceJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jesus have in United States?

Jesus has an estimated audience of 55,338,526 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Jesus fans?

61.4% of Jesus fans are female, 38.6% are male, with an average age of 41.4 years.

03

Which brands do Jesus fans like most?

Jesus fans show strongest brand affinity for Lindsey Graham (1.59×), Melania Trump (1.57×), and Old age (1.79×) over the country average.

04

Where do Jesus fans live in United States?

Jesus fans in United States are most concentrated in Texas (reach ~5.5M), California (reach ~5.5M), and Florida (reach ~4M). These three regions account for the largest share of the active audience.

05

What other brands do Jesus fans also like?

Beyond Jesus itself, the audience over-indexes on Melania Trump (1.57×), Old age (1.79×), Nazareth (2.18×), and Christian ministry (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Religion audiences in United States

See Jesus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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