Jesus Audience in United States

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Jesus has an estimated audience of 55,338,526 people in United States. 61.4% are female, 38.6% are male, average age 41.4. Top regions: Texas, California, Florida. Top brand affinities: Old age, Nazareth, Christian ministry, Christian Church, Easter.

The average Jesus fan in United States is 41.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Old age, Nazareth, Christian ministry, with strongest over-indexing on Old age (1.79× the country average). Demographically, the Jesus audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Spirituality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Religion

Demographics of Jesus fans

Demographic split for Jesus audience in United States
MetricValue
Female61.4%
Male38.6%
Average age41.4
Estimated audience size55,338,526

Audience persona

The typical Jesus fan in United States is more female, around 41.4 years old, with strong Spirituality tendencies and a notable affinity for Old age.

Top regions in United States

Top regions ranked by reach for Jesus in United States
RegionReachAffinity
Texas6,027,5071.27×
California5,827,2210.96×
Florida4,057,4291.08×
New York2,755,2210.89×
Georgia2,085,7071.22×
Pennsylvania1,988,2511.07×
Illinois1,820,1320.99×
North Carolina1,760,6121.06×
Ohio1,748,9811.03×
Michigan1,692,8371.17×
Arizona1,572,1081.39×
Tennessee1,366,8621.23×
Virginia1,335,6960.99×
New Jersey1,293,0990.92×
Alabama1,230,1231.59×
Indiana1,061,2221.05×
Maryland1,016,0211.07×
Washington998,6570.9×
Missouri980,9541.1×
Kentucky946,5781.36×
Massachusetts945,0410.87×
Louisiana943,4071.32×
South Carolina866,6391.04×
Oklahoma820,8981.34×
Colorado781,0630.9×
Minnesota691,8040.87×
Mississippi645,4001.42×
Wisconsin631,5960.76×
Utah627,4601.27×
Arkansas534,8271.17×
Iowa506,4571.11×
Nevada498,4990.93×
Oregon483,9530.76×
Connecticut471,2740.85×
Kansas428,1070.98×
Nebraska306,6811.11×
West Virginia284,4371.1×
Hawaii264,3401.11×
New Mexico263,7110.95×
Idaho260,5370.94×
New Hampshire129,9330.6×
Rhode Island125,4660.71×
Alaska120,3791.02×
Delaware117,5530.77×
Washington, District of Columbia117,1830.7×
Maine116,8480.59×
South Dakota107,7300.84×
Montana97,0620.63×
North Dakota92,6400.81×
Wyoming61,1340.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jesus audience
BrandAffinityCategory
Old age1.79×Politics & Society
Nazareth2.18×Travel & Leisure
Christian ministry2.07×Politics & Society
Christian Church1.63×Politics & Society
Easter1.82×Politics & Society
Faith1.59×Politics & Society
Deity1.52×Politics & Society
Medicare (United States)1.85×Health
God in Christianity2.02×Politics & Society
Contemporary Christian music1.63×Music & Radio
Rabbi2.15×Politics & Society
Prophet1.93×Business & Career
Retirement1.53×Business & Career
Nativity of Jesus1.7×Politics & Society
Evangelicalism1.75×Politics & Society
Retirement community1.72×Kids & Family
Creator deity1.67×Politics & Society
Christian denominations1.72×Politics & Society
Baptist church1.72×Politics & Society
Messianism2.04×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jesus audience
TraitClusterScore
SpiritualityBALANCE1.1
ExtroversionTHRILL1.06
Price SensitivityPREMIUM1
TraditionCONSERVATISM0.99
MindfulnessBALANCE0.98
Need for SecurityCONSERVATISM0.96

Worldwide distribution

Worldwide audience distribution share by country for Jesus
CountryShare
United States29.2%
Brazil8.4%
Italy6.2%

See Jesus audiences in other countries

More Religion audiences in United States

Frequently asked questions

How many fans does Jesus have in United States?

Jesus has an estimated audience of 55,338,526 people in United States, concentrated in Texas and California.

What is the gender split and age of Jesus fans?

61.4% of Jesus fans are female, 38.6% are male, with an average age of 41.4 years.

Which brands do Jesus fans like most?

Jesus fans show strongest brand affinity for Old age (1.79×), Nazareth (2.18×), and Christian ministry (2.07×) over the country average.

Where do Jesus fans live in United States?

Jesus fans in United States are most concentrated in Texas (reach 6,027,507), California (reach 5,827,221), and Florida (reach 4,057,429). These three regions account for the largest share of the active audience.

What other brands do Jesus fans also like?

Beyond Jesus itself, the audience over-indexes on Nazareth (2.18×), Christian ministry (2.07×), Christian Church (1.63×), and Easter (1.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jesus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.