Lutheranism Audience in United States

Lutheranism logo

Lutheranism has an estimated audience of 3,848,628 people in United States. 68.8% are female, 31.2% are male, average age 44.9. Top regions: California, Texas, Florida. Top brand affinities: Israel, Nationality, Historic site, Nebraska Cornhuskers football, Home Bargains.

The average Lutheranism fan in United States is 44.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Nationality, Historic site, with strongest over-indexing on Israel (1.96× the country average). Demographically, the Lutheranism audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Spirituality, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Religion

Demographics of Lutheranism fans

Demographic split for Lutheranism audience in United States
MetricValue
Female68.8%
Male31.2%
Average age44.9
Estimated audience size3,848,628

Audience persona

The typical Lutheranism fan in United States is more female, around 44.9 years old, with strong Spirituality tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Lutheranism in United States
RegionReachAffinity
California379,4440.9×
Texas328,8430.99×
Florida234,6280.9×
New York188,3920.88×
Illinois151,6051.18×
Indiana130,1601.85×
Pennsylvania114,4380.88×
Ohio114,4090.96×
Michigan107,7921.07×
North Carolina106,6700.92×
Georgia98,0730.83×
Washington90,8061.18×
Virginia90,5190.97×
Minnesota85,1911.54×
Colorado82,8911.37×
Arizona78,4471×
Wisconsin76,6031.32×
New Jersey71,1130.73×
Missouri70,3631.13×
Tennessee66,4400.86×
Massachusetts62,3130.82×
Maryland58,1900.88×
South Carolina50,5680.87×
Oregon47,2111.07×
Alabama45,4830.85×
Louisiana45,0900.91×
Kentucky44,9280.93×
Iowa43,8301.38×
Oklahoma42,1330.99×
Connecticut34,6900.9×
Nevada31,6470.85×
Utah30,0570.87×
Kansas29,4070.97×
Arkansas26,8950.85×
Nebraska25,3021.31×
Mississippi25,1640.79×
Idaho18,7430.97×
New Mexico15,8430.82×
West Virginia15,8390.88×
Hawaii14,3230.87×
North Dakota13,3091.68×
New Hampshire12,3950.82×
Maine11,7080.85×
South Dakota11,4821.29×
Montana11,4251.07×
Washington, District of Columbia10,4830.91×
Rhode Island9,4990.78×
Alaska8,7371.06×
Delaware7,5430.71×
Wyoming5,2800.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lutheranism audience
BrandAffinityCategory
Israel1.96×Travel & Leisure
Nationality1.75×Politics & Society
Historic site3.14×Arts & Culture
Nebraska Cornhuskers football2.61×Sports
Home Bargains8.51×Shopping
Kendra Scott1.99×Fashion & Accessoires
Steampunk3.11×Fashion & Accessoires
Corona (band)3.45×Music & Radio
Urban horticulture2.05×Home & Garden
Home staging2.97×Home & Garden
Fairy godmother4.11×Literature
Carnival of Souls11.3×Movies & TV
Kento Yamazaki5.82×Movies & TV
JDSU1.57×Business & Career
Vocal harmony2.13×Music & Radio
Hog Hunting1.53×Sports
Cam Ward1.69×Sports
Hipster4.19×Politics & Society
TeachHUB1.63×Business & Career
Nipsey Hussle2.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lutheranism audience
TraitClusterScore
SpiritualityBALANCE1.39
Community OrientationOPEN1.35
Family OrientationCONSERVATISM1.3
TraditionCONSERVATISM1.26
PatriotismCONSERVATISM1.25
Need for SecurityCONSERVATISM1.22

Worldwide distribution

Worldwide audience distribution share by country for Lutheranism
CountryShare
United States37.5%
Brazil15.0%
Italy6.8%

See Lutheranism audiences in other countries

More Religion audiences in United States

Frequently asked questions

How many fans does Lutheranism have in United States?

Lutheranism has an estimated audience of 3,848,628 people in United States, concentrated in California and Texas.

What is the gender split and age of Lutheranism fans?

68.8% of Lutheranism fans are female, 31.2% are male, with an average age of 44.9 years.

Which brands do Lutheranism fans like most?

Lutheranism fans show strongest brand affinity for Israel (1.96×), Nationality (1.75×), and Historic site (3.14×) over the country average.

Where do Lutheranism fans live in United States?

Lutheranism fans in United States are most concentrated in California (reach 379,444), Texas (reach 328,843), and Florida (reach 234,628). These three regions account for the largest share of the active audience.

What other brands do Lutheranism fans also like?

Beyond Lutheranism itself, the audience over-indexes on Nationality (1.75×), Historic site (3.14×), Nebraska Cornhuskers football (2.61×), and Home Bargains (8.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lutheranism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.