Rascasse Audience Intelligence

Lutheranism Audience in United States

A data profile of the people who buy, follow and care about Lutheranism in United States — modelled from more than twelve digital signal sources. Lutheranism has an estimated audience of 3,848,628 people in United States.

#5among Religion in United States#4408among Topic in United States#545in Politics & Society

The average Lutheranism fan in United States is 44.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Ronaldinho, Barbour, with strongest over-indexing on Google Maps (5.54× the country average).

Demographically, the Lutheranism audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lutheranism fan in United States is more female, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.

Category: Politics & Society · Type: Topic · Subtype: Religion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lutheranism profile in United States.

Audience size
3.8M
in United States
Gender
68.8%♀
31.2% male
Age
44.9
average years
Country rank
#8287
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lutheranism fans

68.8% are female, 31.2% are male, average age 44.9.

Fig. 02

Gender split

68.8%
Female
31.2%
Male
Demographic split for Lutheranism audience in United States
MetricValue
Female68.8%
Male31.2%
Average age44.9
Estimated audience size3,848,628
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Lutheranism audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3918%
40-4924%
50+35%
Fig. 04

Worldwide distribution

37.5%

of the worldwide Lutheranism audience comes from United States.

Worldwide audience distribution share by country for Lutheranism
CountryShare
United States37.5%
Brazil15.0%
Italy6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lutheranism audience in United States is strongest.

Fig. 05

Top regions by affinity

Lutheranism fans by region: top regions in United States
#RegionReachAffinity×
01Indiana~100K1.75×
02North Dakota~10K1.68×
03Minnesota~80K1.45×
04Nebraska~30K1.44×
05Iowa~50K1.43×
06Wisconsin~80K1.36×
07South Dakota~10K1.32×
08Colorado~80K1.30×
09Missouri~70K1.16×
10Washington~90K1.13×
11Montana~10K1.13×
12Illinois~100K1.12×
13Alaska~9K1.08×
14Kansas~30K1.03×
15Michigan~100K1.02×
16Oregon~40K1.02×
17Kentucky~50K1.01×
18Arizona~80K0.99×
19Idaho~20K0.98×
20Wyoming~6K0.98×
21Louisiana~50K0.97×
22Virginia~90K0.96×
23Oklahoma~40K0.96×
24West Virginia~20K0.96×
25Texas~300K0.94×
26Ohio~100K0.94×
27North Carolina~100K0.94×
28Alabama~50K0.94×
29New Mexico~20K0.92×
30Pennsylvania~100K0.91×
31South Carolina~50K0.91×
32Arkansas~30K0.89×
33Maine~10K0.88×
34Tennessee~70K0.87×
35Hawaii~10K0.87×
36California~400K0.86×
37Nevada~30K0.86×
38Utah~30K0.86×
39Maryland~60K0.85×
40Washington, District of Columbia~10K0.85×
41Connecticut~30K0.84×
42New Hampshire~10K0.84×
43Rhode Island~10K0.84×
44Mississippi~30K0.83×
45Florida~200K0.82×
46Georgia~100K0.81×
47New York~200K0.80×
48Delaware~8K0.80×
49Massachusetts~60K0.78×
50New Jersey~80K0.77×
Fig. 06

Affinity by region

Affinity by region — Lutheranism, United States
0.77×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lutheranism audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lutheranism audience
#·InterestCategoryAffinity×
01RonaldinhoSports11.30×
02BarbourFashion & Accessoires11.30×
03VoltaireLiterature11.30×
04Akame ga Kill!Literature11.30×
05PopsicleFood & Beverages7.61×
06Google MapsInternet & Social Media5.54×
07Consumer ReportsBusiness & Career5.27×
08Web serverTechnology & Electronics3.11×
09Drudge ReportSports3.00×
10Catholic ChurchPolitics & Society2.27×
11Charitable organizationPolitics & Society2.07×
12TraditionPolitics & Society2.06×
13Ace HardwareHome & Garden2.03×
14GeneticsKids & Family1.92×
15Discount storesShopping1.85×
16NostalgiaHome & Garden1.82×
17The UPS StoreShopping1.75×
18Nonprofit organizationPolitics & Society1.68×
19Trader Joe'sShopping1.66×
20Organic foodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lutheranism audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lutheranism audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
SpiritualityBALANCE1.72×
Community OrientationOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lutheranism audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Pet OwnershipJOY0.83×
ExtroversionTHRILL0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lutheranism have in United States?

Lutheranism has an estimated audience of 3,848,628 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lutheranism fans?

68.8% of Lutheranism fans are female, 31.2% are male, with an average age of 44.9 years.

03

Which brands do Lutheranism fans like most?

Lutheranism fans show strongest brand affinity for Google Maps (5.54×), Ronaldinho (11.3×), and Barbour (11.3×) over the country average.

04

Where do Lutheranism fans live in United States?

Lutheranism fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lutheranism fans also like?

Beyond Lutheranism itself, the audience over-indexes on Ronaldinho (11.3×), Barbour (11.3×), Tradition (2.06×), and Nonprofit organization (1.68×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Religion audiences in United States

See Lutheranism audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lutheranism. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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