Rascasse Audience Intelligence

Wicca Audience in United States

A data profile of the people who buy, follow and care about Wicca in United States — modelled from more than twelve digital signal sources. Wicca has an estimated audience of 3,321,328 people in United States.

#6among Religion in United States#4818among Topic in United States#621in Politics & Society

The average Wicca fan in United States is 32.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Brittany Snow, Ronaldinho, with strongest over-indexing on Superman (3.08× the country average).

Demographically, the Wicca audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Wicca fan in United States is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Superman.

Category: Politics & Society · Type: Topic · Subtype: Religion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Wicca profile in United States.

Audience size
3.3M
in United States
Gender
75.8%♀
24.2% male
Age
32.9
average years
Country rank
#9440
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Wicca fans

75.8% are female, 24.2% are male, average age 32.9.

Fig. 02

Gender split

75.8%
Female
24.2%
Male
Demographic split for Wicca audience in United States
MetricValue
Female75.8%
Male24.2%
Average age32.9
Estimated audience size3,321,328
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the Wicca audience in United States
Age bracketShare%
16-1934%
20-2926%
30-3917%
40-4915%
50+9%
Fig. 04

Worldwide distribution

45.4%

of the worldwide Wicca audience comes from United States.

Worldwide audience distribution share by country for Wicca
CountryShare
United States45.4%
Brazil7.1%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Wicca audience in United States is strongest.

Fig. 05

Top regions by affinity

Wicca fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~20K1.23×
02Kentucky~50K1.16×
03Oregon~40K1.16×
04Arkansas~30K1.14×
05Oklahoma~40K1.12×
06Maine~10K1.12×
07Vermont~6K1.10×
08Wisconsin~50K1.08×
09Iowa~30K1.08×
10Missouri~60K1.07×
11Kansas~30K1.07×
12Washington~70K1.06×
13Utah~30K1.06×
14New Hampshire~10K1.06×
15Idaho~20K1.05×
16Indiana~60K1.04×
17Alaska~7K1.03×
18Ohio~100K1.02×
19North Carolina~100K1.02×
20Montana~9K1.02×
21Tennessee~70K1.01×
22Nebraska~20K1.01×
23North Dakota~7K1.00×
24Pennsylvania~100K0.99×
25Virginia~80K0.99×
26Massachusetts~60K0.98×
27Alabama~50K0.98×
28Michigan~80K0.97×
29Colorado~50K0.97×
30Connecticut~30K0.97×
31Mississippi~30K0.97×
32Georgia~100K0.96×
33Louisiana~40K0.96×
34California~300K0.95×
35Nevada~30K0.95×
36New Mexico~20K0.95×
37Rhode Island~10K0.95×
38South Carolina~50K0.94×
39Washington, District of Columbia~9K0.94×
40Arizona~60K0.93×
41South Dakota~7K0.93×
42Texas~300K0.92×
43Florida~200K0.92×
44Maryland~50K0.92×
45Minnesota~40K0.92×
46Delaware~8K0.92×
47Illinois~100K0.91×
48New York~200K0.89×
49Hawaii~10K0.88×
50New Jersey~70K0.82×
Fig. 06

Affinity by region

Affinity by region — Wicca, United States
0.82×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Wicca audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Wicca audience
#·InterestCategoryAffinity×
01RonaldinhoSports18.28×
02ManowarMusic & Radio18.28×
03Nick OffermanMovies & TV12.13×
04Ron PerlmanMovies & TV10.52×
05Brittany SnowMovies & TV8.70×
06Goth subcultureFashion & Accessoires8.10×
07ClairvoyancePolitics & Society7.48×
08Hello KittyKids & Family5.86×
09Gothic fashionFashion & Accessoires4.70×
10TarotHealth4.58×
11Vintage clothingFashion & Accessoires3.97×
12Art exhibitionArts & Culture3.97×
13SweepstakesGames3.85×
14Handmade jewelryFashion & Accessoires3.54×
15SupermanMovies & TV3.08×
16Britney SpearsMusic & Radio2.72×
17Fine artBusiness & Career2.69×
18MuseumArts & Culture2.68×
19BeetlejuiceMovies & TV2.67×
20Do it yourself (DIY)Home & Garden2.07×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Wicca audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Wicca audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE3.67×
ExtroversionTHRILL1.74×
Urban LifestyleOPEN1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Wicca audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.72×
Family OrientationCONSERVATISM0.77×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Wicca have in United States?

Wicca has an estimated audience of 3,321,328 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Wicca fans?

75.8% of Wicca fans are female, 24.2% are male, with an average age of 32.9 years.

03

Which brands do Wicca fans like most?

Wicca fans show strongest brand affinity for Superman (3.08×), Brittany Snow (8.7×), and Ronaldinho (18.28×) over the country average.

04

Where do Wicca fans live in United States?

Wicca fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Wicca fans also like?

Beyond Wicca itself, the audience over-indexes on Brittany Snow (8.7×), Ronaldinho (18.28×), Goth subculture (8.1×), and Vintage clothing (3.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Religion audiences in United States

See Wicca audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Wicca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →