Wicca Audience in United States

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Wicca has an estimated audience of 3,321,328 people in United States. 75.8% are female, 24.2% are male, average age 32.9. Top regions: California, Texas, Florida. Top brand affinities: Product design, Dog breed, Monmouth County, New Jersey, Bank account, UK garage.

The average Wicca fan in United States is 32.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Product design, Dog breed, Monmouth County, New Jersey, with strongest over-indexing on Product design (4.08× the country average). Demographically, the Wicca audience skews more female with an average age of 32.9, and over-indexes on personality traits such as Mindfulness, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Religion

Demographics of Wicca fans

Demographic split for Wicca audience in United States
MetricValue
Female75.8%
Male24.2%
Average age32.9
Estimated audience size3,321,328

Audience persona

The typical Wicca fan in United States is more female, around 32.9 years old, with strong Mindfulness tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Wicca in United States
RegionReachAffinity
California384,5821.05×
Texas280,4300.98×
Florida221,6850.99×
New York177,1510.95×
Pennsylvania115,9391.04×
Ohio111,2331.09×
Illinois107,2290.97×
North Carolina105,5381.06×
Georgia100,2790.98×
Michigan86,0120.99×
Virginia83,4201.03×
New Jersey74,4900.88×
Washington73,2701.1×
Tennessee70,2471.05×
Massachusetts67,3151.03×
Arizona65,1990.96×
Indiana64,6481.07×
Missouri60,0481.12×
Maryland56,0340.98×
Wisconsin53,8921.08×
Colorado53,3501.02×
Kentucky49,3301.18×
South Carolina46,3700.93×
Oregon45,9081.21×
Alabama44,7600.96×
Minnesota43,9970.92×
Oklahoma41,8401.13×
Louisiana41,1060.96×
Connecticut32,8290.99×
Utah31,2131.05×
Arkansas30,7611.12×
Nevada30,7570.96×
Kansas28,8271.1×
Iowa28,5171.04×
Mississippi25,5240.93×
West Virginia17,6921.14×
Idaho17,0721.02×
Nebraska15,7180.94×
New Mexico14,6150.88×
New Hampshire13,5621.04×
Hawaii12,7310.89×
Maine12,5501.05×
Washington, District of Columbia9,8380.99×
Rhode Island9,5840.91×
Montana8,5770.93×
Delaware8,0450.88×
Alaska6,5460.92×
South Dakota6,3500.83×
North Dakota6,0490.89×
Vermont5,7250.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Wicca audience
BrandAffinityCategory
Product design4.08×Business & Career
Dog breed2.15×Pets & Animals
Monmouth County, New Jersey12.78×Travel & Leisure
Bank account2.85×Business & Career
UK garage6.23×Music & Radio
Home equity2.21×Home & Garden
Captain America (1990 film)5×Movies & TV
Collectable1.62×Kids & Family
Combat sport1.62×Sports
Israel2.13×Travel & Leisure
Joshua Jackson4.39×Movies & TV
Progressive rock1.95×Music & Radio
Natural rubber1.88×Cars & Mobility
Home staging4.14×Home & Garden
3D printing1.71×Technology & Electronics
Tiffany Haddish3.4×Movies & TV
Paul Dano3.41×Movies & TV
Jezebel (film)4.37×Movies & TV
Isometric exercise5.51×Sports
Nebraska Cornhuskers football2.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Wicca audience
TraitClusterScore
MindfulnessBALANCE3.04
LGBTQ+ IdentityOPEN1.8
ExtroversionTHRILL1.79
Urban LifestyleOPEN1.59
SustainabilityBALANCE1.55
Design AffinityPREMIUM1.48

Worldwide distribution

Worldwide audience distribution share by country for Wicca
CountryShare
United States45.4%
Brazil7.1%
United Kingdom6.9%

See Wicca audiences in other countries

More Religion audiences in United States

Frequently asked questions

How many fans does Wicca have in United States?

Wicca has an estimated audience of 3,321,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Wicca fans?

75.8% of Wicca fans are female, 24.2% are male, with an average age of 32.9 years.

Which brands do Wicca fans like most?

Wicca fans show strongest brand affinity for Product design (4.08×), Dog breed (2.15×), and Monmouth County, New Jersey (12.78×) over the country average.

Where do Wicca fans live in United States?

Wicca fans in United States are most concentrated in California (reach 384,582), Texas (reach 280,430), and Florida (reach 221,685). These three regions account for the largest share of the active audience.

What other brands do Wicca fans also like?

Beyond Wicca itself, the audience over-indexes on Dog breed (2.15×), Monmouth County, New Jersey (12.78×), Bank account (2.85×), and UK garage (6.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Wicca. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.