Sweepstakes Audience in United States

Sweepstakes logo

Sweepstakes has an estimated audience of 15,148,926 people in United States. 49.0% are female, 51.0% are male, average age 42.1. Top regions: California, Texas, Florida. Top brand affinities: Friendship, Nature, Food and drink, Food, Televisions.

The average Sweepstakes fan in United States is 42.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Friendship, Nature, Food and drink, with strongest over-indexing on Friendship (2.62× the country average). Demographically, the Sweepstakes audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Price Sensitivity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Sweepstakes fans

Demographic split for Sweepstakes audience in United States
MetricValue
Female49.0%
Male51.0%
Average age42.1
Estimated audience size15,148,926

Audience persona

The typical Sweepstakes fan in United States is balanced, around 42.1 years old, with strong Price Sensitivity tendencies and a notable affinity for Friendship.

Top regions in United States

Top regions ranked by reach for Sweepstakes in United States
RegionReachAffinity
California1,598,1030.96×
Texas1,571,1591.21×
Florida1,226,0381.2×
North Carolina1,038,6342.28×
New York772,4090.91×
New Jersey496,5261.29×
Pennsylvania486,0520.95×
Georgia478,4991.03×
Ohio441,0720.95×
Illinois420,8190.83×
Virginia373,3861.01×
Tennessee344,6481.13×
Indiana330,5631.19×
Michigan323,0400.82×
Arizona318,4531.03×
Alabama300,2431.42×
South Carolina287,1881.26×
Missouri271,2671.11×
Washington258,9680.85×
Minnesota250,3871.15×
Massachusetts247,3590.83×
Maryland221,0010.85×
Wisconsin214,4730.94×
Colorado204,7610.86×
Oklahoma201,5061.2×
Kentucky197,0421.04×
Oregon184,6741.06×
Mississippi179,1561.44×
Kansas166,3701.39×
Connecticut165,8721.09×
Louisiana161,9350.83×
Arkansas148,2621.19×
Utah128,4030.95×
Nevada121,5170.83×
Iowa111,1250.89×
West Virginia65,3590.93×
New Mexico62,8030.83×
Delaware62,7481.5×
Hawaii55,7610.86×
Nebraska53,9720.71×
Idaho49,3040.65×
New Hampshire46,5210.78×
Maine45,8700.85×
Washington, District of Columbia37,4130.82×
Montana32,0320.76×
Alaska29,0900.9×
South Dakota28,7190.82×
North Dakota25,6540.82×
Rhode Island24,4140.51×
Vermont17,0490.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sweepstakes audience
BrandAffinityCategory
Friendship2.62×Kids & Family
Nature2.05×Home & Garden
Food and drink1.5×Food & Beverages
Food1.55×Food & Beverages
Televisions1.75×Technology & Electronics
Beverages1.64×Food & Beverages
Dollar General2.29×Shopping
Outdoor recreation1.52×Sports
Hobby Lobby2.24×Home & Garden
Video games1.73×Games
Computers1.57×Technology & Electronics
Restaurants1.51×Food & Beverages
Concurrent Versions System2.31×Technology & Electronics
U.S. state1.65×Travel & Leisure
Comedy movies1.57×Movies & TV
Pop music1.65×Music & Radio
Cuisine1.54×Food & Beverages
Florida1.79×Travel & Leisure
Video1.56×Movies & TV
Gift1.55×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sweepstakes audience
TraitClusterScore
Price SensitivityPREMIUM1.5
ExtroversionTHRILL1.33
Family OrientationCONSERVATISM1.28
Convenience OrientationPREMIUM1.22
Need for SecurityCONSERVATISM1.2
TravellingTHRILL1.16

Worldwide distribution

Worldwide audience distribution share by country for Sweepstakes
CountryShare
United States25.6%
Japan14.5%
Brazil10.4%

See Sweepstakes audiences in other countries

More Gaming genre audiences in United States

Frequently asked questions

How many fans does Sweepstakes have in United States?

Sweepstakes has an estimated audience of 15,148,926 people in United States, concentrated in California and Texas.

What is the gender split and age of Sweepstakes fans?

49.0% of Sweepstakes fans are female, 51.0% are male, with an average age of 42.1 years.

Which brands do Sweepstakes fans like most?

Sweepstakes fans show strongest brand affinity for Friendship (2.62×), Nature (2.05×), and Food and drink (1.5×) over the country average.

Where do Sweepstakes fans live in United States?

Sweepstakes fans in United States are most concentrated in California (reach 1,598,103), Texas (reach 1,571,159), and Florida (reach 1,226,038). These three regions account for the largest share of the active audience.

What other brands do Sweepstakes fans also like?

Beyond Sweepstakes itself, the audience over-indexes on Nature (2.05×), Food and drink (1.5×), Food (1.55×), and Televisions (1.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweepstakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.