Rascasse Audience Intelligence

Sweepstakes Audience in United States

A data profile of the people who buy, follow and care about Sweepstakes in United States — modelled from more than twelve digital signal sources. Sweepstakes has an estimated audience of 15,148,926 people in United States.

#22among Gaming genre in United States#1568among Topic in United States#45in Games

The average Sweepstakes fan in United States is 42.1 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, North Carolina.

Top brand affinities include Friendship, Nature, Food and drink, with strongest over-indexing on Friendship (2.62× the country average).

Demographically, the Sweepstakes audience skews balanced with an average age of 42.1, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sweepstakes fan in United States is balanced, around 42.1 years old, with strong Family Orientation tendencies and a notable affinity for Friendship.

Category: Games · Type: Topic · Subtype: Gaming genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sweepstakes profile in United States.

Audience size
15.1M
in United States
Gender
49.0%♀
51.0% male
Age
42.1
average years
Country rank
#2309
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sweepstakes fans

49.0% are female, 51.0% are male, average age 42.1.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Sweepstakes audience in United States
MetricValue
Female49.0%
Male51.0%
Average age42.1
Estimated audience size15,148,926
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Sweepstakes audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3920%
40-4922%
50+27%
Fig. 04

Worldwide distribution

25.6%

of the worldwide Sweepstakes audience comes from United States.

Worldwide audience distribution share by country for Sweepstakes
CountryShare
United States25.6%
Japan14.5%
Brazil10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sweepstakes audience in United States is strongest.

Fig. 05

Top regions by affinity

Sweepstakes fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~1M2.68×
02Mississippi~200K1.50×
03Arkansas~200K1.32×
04Alabama~300K1.31×
05South Carolina~300K1.26×
06Indiana~300K1.22×
07Oklahoma~200K1.22×
08Texas~1.5M1.13×
09Florida~1M1.13×
10Missouri~300K1.11×
11Arizona~300K1.10×
12Tennessee~300K1.10×
13New Jersey~400K1.09×
14Delaware~50K1.09×
15Kentucky~200K1.05×
16Georgia~500K1.04×
17Alaska~30K1.04×
18Kansas~100K1.03×
19West Virginia~70K1.01×
20Minnesota~200K1.00×
21New Mexico~80K1.00×
22Wisconsin~200K0.99×
23Connecticut~100K0.99×
24Oregon~200K0.98×
25Utah~100K0.98×
26North Dakota~30K0.97×
27Iowa~100K0.95×
28Ohio~400K0.94×
29Virginia~300K0.93×
30Montana~40K0.91×
31South Dakota~30K0.91×
32Pennsylvania~500K0.90×
33Louisiana~200K0.90×
34Hawaii~60K0.89×
35Maine~50K0.89×
36Washington~300K0.88×
37California~1.5M0.87×
38Vermont~20K0.87×
39New York~700K0.86×
40New Hampshire~50K0.85×
41Maryland~200K0.84×
42Colorado~200K0.84×
43Nebraska~60K0.84×
44Massachusetts~200K0.83×
45Idaho~60K0.83×
46Nevada~100K0.82×
47Illinois~400K0.81×
48Michigan~300K0.81×
49Rhode Island~40K0.79×
50Washington, District of Columbia~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Sweepstakes, United States
0.77×1.00×2.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sweepstakes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sweepstakes audience
#·InterestCategoryAffinity×
01FriendshipKids & Family2.62×
02Concurrent Versions SystemTechnology & Electronics2.31×
03Dollar GeneralShopping2.29×
04Hobby LobbyHome & Garden2.24×
05NatureHome & Garden2.05×
06Sam's ClubShopping1.85×
07FloridaTravel & Leisure1.79×
08TelevisionsTechnology & Electronics1.75×
09Video gamesGames1.73×
10U.S. stateTravel & Leisure1.65×
11Pop musicMusic & Radio1.65×
12BeveragesFood & Beverages1.64×
13ComputersTechnology & Electronics1.57×
14Comedy moviesMovies & TV1.57×
15VideoMovies & TV1.56×
16FoodFood & Beverages1.55×
17CuisineFood & Beverages1.54×
18Outdoor recreationSports1.52×
19RestaurantsFood & Beverages1.51×
20Food and drinkFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sweepstakes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sweepstakes audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.63×
Need for SecurityCONSERVATISM1.63×
Convenience OrientationPREMIUM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sweepstakes audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
ExtroversionTHRILL0.95×
Design AffinityPREMIUM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sweepstakes have in United States?

Sweepstakes has an estimated audience of 15,148,926 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Sweepstakes fans?

49.0% of Sweepstakes fans are female, 51.0% are male, with an average age of 42.1 years.

03

Which brands do Sweepstakes fans like most?

Sweepstakes fans show strongest brand affinity for Friendship (2.62×), Nature (2.05×), and Food and drink (1.5×) over the country average.

04

Where do Sweepstakes fans live in United States?

Sweepstakes fans in United States are most concentrated in Texas (reach ~1.5M), California (reach ~1.5M), and North Carolina (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sweepstakes fans also like?

Beyond Sweepstakes itself, the audience over-indexes on Nature (2.05×), Food and drink (1.5×), Food (1.55×), and Televisions (1.75×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Gaming genre audiences in United States

See Sweepstakes audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sweepstakes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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