Rascasse Audience Intelligence

Computers Audience in United States

A data profile of the people who buy, follow and care about Computers in United States — modelled from more than twelve digital signal sources. Computers has an estimated audience of 126,377,994 people in United States.

#28among Lifestyle cluster in United States#36among Topic in United States#2in Technology & Electronics

The average Computers fan in United States is 39.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile phones, Email, Reddit, with strongest over-indexing on Mobile phones (1.64× the country average).

Demographically, the Computers audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Computers fan in United States is balanced, around 39.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile phones.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Computers profile in United States.

Audience size
126.4M
in United States
Gender
49.5%♀
50.5% male
Age
39.6
average years
Country rank
#46
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Computers fans

49.5% are female, 50.5% are male, average age 39.6.

Fig. 02

Gender split

49.5%
Female
50.5%
Male
Demographic split for Computers audience in United States
MetricValue
Female49.5%
Male50.5%
Average age39.6
Estimated audience size126,377,994
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Computers audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3918%
40-4920%
50+23%
Fig. 04

Worldwide distribution

17.9%

of the worldwide Computers audience comes from United States.

Worldwide audience distribution share by country for Computers
CountryShare
United States17.9%
India5.2%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Computers audience in United States is strongest.

Fig. 05

Top regions by affinity

Computers fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1.5M1.30×
02Louisiana~2M1.22×
03Texas~13M1.20×
04Alabama~2M1.18×
05Georgia~4.5M1.17×
06South Carolina~2M1.17×
07Arkansas~1M1.15×
08Indiana~2.5M1.13×
09Nebraska~700K1.13×
10South Dakota~300K1.13×
11North Dakota~300K1.13×
12Oklahoma~1.5M1.11×
13Kansas~1M1.10×
14California~15M1.07×
15North Carolina~4M1.07×
16Virginia~3.5M1.07×
17Kentucky~1.5M1.07×
18Arizona~2.5M1.05×
19Missouri~2M1.04×
20New Mexico~700K1.04×
21Ohio~4M1.03×
22Michigan~3.5M1.03×
23Utah~1M1.02×
24Iowa~1M1.02×
25Florida~8.5M1.01×
26Tennessee~2.5M1.01×
27Maryland~2M1.01×
28Pennsylvania~4.5M1.00×
29Illinois~4M1.00×
30Nevada~1M1.00×
31Idaho~600K1.00×
32New Jersey~3M0.97×
33Washington~2.5M0.96×
34Oregon~1.5M0.95×
35Colorado~2M0.94×
36Minnesota~1.5M0.94×
37Wyoming~200K0.94×
38West Virginia~500K0.93×
39Wisconsin~1.5M0.92×
40Montana~300K0.92×
41New York~6.5M0.91×
42Connecticut~1M0.90×
43Delaware~300K0.88×
44Alaska~200K0.88×
45Rhode Island~300K0.87×
46Hawaii~500K0.85×
47Massachusetts~2M0.82×
48New Hampshire~400K0.78×
49Maine~300K0.76×
50Washington, District of Columbia~300K0.67×
Fig. 06

Affinity by region

Affinity by region — Computers, United States
0.67×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Computers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Computers audience
#·InterestCategoryAffinity×
01EmailTechnology & Electronics1.89×
02RedditInternet & Social Media1.67×
03SubwayFood & Beverages1.67×
04FedExBusiness & Career1.67×
05Tablet computersTechnology & Electronics1.67×
06Vehicle insuranceCars & Mobility1.67×
07InnovationBusiness & Career1.67×
08Solar energyHome & Garden1.67×
09Puzzle video gamesGames1.67×
10Board gamesGames1.67×
11SamsungTechnology & Electronics1.67×
12HondaCars & Mobility1.67×
13LegoKids & Family1.67×
14Virtual realityTechnology & Electronics1.67×
15Renewable energyBusiness & Career1.65×
16Mobile phonesTechnology & Electronics1.64×
17Apple TVMovies & TV1.64×
18GoogleInternet & Social Media1.59×
19Pizza HutFood & Beverages1.58×
20McDonald'sFood & Beverages1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Computers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Computers audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.30×
Early Adopter MentalityPOWER1.17×
Social Media UsageJOY1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Computers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.88×
Luxury OrientationPREMIUM0.89×
SustainabilityBALANCE0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Computers have in United States?

Computers has an estimated audience of 126,377,994 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Computers fans?

49.5% of Computers fans are female, 50.5% are male, with an average age of 39.6 years.

03

Which brands do Computers fans like most?

Computers fans show strongest brand affinity for Mobile phones (1.64×), Email (1.89×), and Reddit (1.67×) over the country average.

04

Where do Computers fans live in United States?

Computers fans in United States are most concentrated in California (reach ~15M), Texas (reach ~13M), and Florida (reach ~8.5M). These three regions account for the largest share of the active audience.

05

What other brands do Computers fans also like?

Beyond Computers itself, the audience over-indexes on Email (1.89×), Reddit (1.67×), McDonald's (1.56×), and Subway (1.67×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lifestyle cluster audiences in United States

See Computers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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