Computers Audience in United States

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Computers has an estimated audience of 126,377,994 people in United States. 49.5% are female, 50.5% are male, average age 39.6. Top regions: California, Texas, Florida. Top brand affinities: Elsword, Bank account, Kendra Scott, Cam Ward, Wikia.

The average Computers fan in United States is 39.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Elsword, Bank account, Kendra Scott, with strongest over-indexing on Elsword (24.19× the country average). Demographically, the Computers audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster

Demographics of Computers fans

Demographic split for Computers audience in United States
MetricValue
Female49.5%
Male50.5%
Average age39.6
Estimated audience size126,377,994

Audience persona

The typical Computers fan in United States is balanced, around 39.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Computers in United States
RegionReachAffinity
California16,480,9071.19×
Texas13,184,2781.21×
Florida9,627,3381.13×
New York6,879,1590.97×
Georgia4,578,9001.18×
Pennsylvania4,135,2140.97×
Illinois4,107,9570.98×
North Carolina4,044,1911.06×
Ohio3,898,9851×
Michigan3,543,3831.07×
Virginia3,298,3631.07×
New Jersey3,061,9640.95×
Arizona2,940,1581.14×
Washington2,715,5051.07×
Tennessee2,701,1301.07×
Indiana2,520,2401.09×
Maryland2,187,8641.01×
Missouri2,163,2231.06×
Alabama2,089,8941.18×
Massachusetts2,077,8030.83×
South Carolina2,076,2311.09×
Colorado2,032,6081.02×
Louisiana1,989,6941.22×
Minnesota1,747,1480.96×
Wisconsin1,681,1000.88×
Kentucky1,582,6951×
Oklahoma1,526,5711.09×
Oregon1,516,7641.05×
Nevada1,295,5211.06×
Mississippi1,281,9081.23×
Arkansas1,217,3671.17×
Connecticut1,095,0970.86×
Utah1,074,3750.95×
Iowa1,071,9711.03×
Kansas1,065,9671.07×
New Mexico673,6601.06×
Idaho661,3361.04×
Nebraska629,3510.99×
West Virginia539,1720.92×
Hawaii467,5810.86×
New Hampshire371,3420.75×
Maine336,5960.74×
Rhode Island327,3620.81×
Montana323,8050.92×
Delaware293,1630.84×
South Dakota276,1320.95×
North Dakota270,7681.04×
Washington, District of Columbia267,5260.7×
Alaska223,5060.83×
Wyoming173,0610.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Computers audience
BrandAffinityCategory
Elsword24.19×Games
Bank account1.67×Business & Career
Kendra Scott1.72×Fashion & Accessoires
Cam Ward1.77×Sports
Wikia1.56×Internet & Social Media
Home staging2.26×Home & Garden
Kento Yamazaki3.76×Movies & TV
Hocus Pocus1.55×Movies & TV
Corona (band)1.52×Music & Radio
Keeper (password manager)1.62×Technology & Electronics
Berenstain Bears1.98×Literature
Manual labour1.55×Business & Career
Hayward, California2.46×Travel & Leisure
Lebanese cuisine1.6×Food & Beverages
Tiara1.95×Politics & Society
Nebraska Cornhuskers1.7×Sports
Oliver Platt1.67×Movies & TV
Who Wants to Be a Millionaire?1.79×Movies & TV
Stradivarius1.58×Shopping
Ellen Burstyn1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Computers audience
TraitClusterScore
Early Adopter MentalityPOWER1.13
Social Media UsageJOY1.12
ExtroversionTHRILL0.98
Price SensitivityPREMIUM0.96
Convenience OrientationPREMIUM0.94
SustainabilityBALANCE0.92

Worldwide distribution

Worldwide audience distribution share by country for Computers
CountryShare
United States17.9%
India5.2%
Brazil4.8%

See Computers audiences in other countries

More Lifestyle cluster audiences in United States

Frequently asked questions

How many fans does Computers have in United States?

Computers has an estimated audience of 126,377,994 people in United States, concentrated in California and Texas.

What is the gender split and age of Computers fans?

49.5% of Computers fans are female, 50.5% are male, with an average age of 39.6 years.

Which brands do Computers fans like most?

Computers fans show strongest brand affinity for Elsword (24.19×), Bank account (1.67×), and Kendra Scott (1.72×) over the country average.

Where do Computers fans live in United States?

Computers fans in United States are most concentrated in California (reach 16,480,907), Texas (reach 13,184,278), and Florida (reach 9,627,338). These three regions account for the largest share of the active audience.

What other brands do Computers fans also like?

Beyond Computers itself, the audience over-indexes on Bank account (1.67×), Kendra Scott (1.72×), Cam Ward (1.77×), and Wikia (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.