Computers Audience in Germany
A data profile of the people who buy, follow and care about Computers in Germany — modelled from more than twelve digital signal sources. Computers has an estimated audience of 27,809,081 people in Germany.
The average Computers fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Google Maps, Tagesschau, Transfermarkt, with strongest over-indexing on Google Maps (2.07× the country average).
Demographically, the Computers audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Need for Security, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Computers fan in Germany is balanced, around 39.9 years old, with strong Need for Security tendencies and a notable affinity for Google Maps.
At a glance
The key figures that characterise the Computers profile in Germany.
Search interest · 12-month trend
Demographics of Computers fans
48.8% are female, 51.2% are male, average age 39.9.
Gender split
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 39.9 |
| Estimated audience size | 27,809,081 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Computers audience comes from Germany.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
Geography
Where the Computers audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~2M | 1.46× | |
| 02 | Thüringen | ~800K | 1.14× | |
| 03 | Brandenburg | ~900K | 1.07× | |
| 04 | Sachsen-Anhalt | ~800K | 1.05× | |
| 05 | Rheinland-Pfalz | ~1.5M | 1.04× | |
| 06 | Niedersachsen | ~3M | 1.03× | |
| 07 | Mecklenburg-Vorpommern | ~500K | 1.03× | |
| 08 | Bayern | ~4.5M | 1.01× | |
| 09 | Bremen | ~200K | 0.96× | |
| 10 | Hessen | ~2M | 0.95× | |
| 11 | Nordrhein-Westfalen | ~5.5M | 0.94× | |
| 12 | Baden-Württemberg | ~3.5M | 0.92× | |
| 13 | Saarland | ~300K | 0.90× | |
| 14 | Berlin | ~1M | 0.89× | |
| 15 | Schleswig-Holstein | ~800K | 0.84× | |
| 16 | Hamburg | ~500K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Computers audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Drive | Technology & Electronics | 2.35× | ||
| 02 | Office 365 | Technology & Electronics | 2.35× | ||
| 03 | Otaku | Literature | 2.29× | ||
| 04 | Instant Gaming | Games | 2.23× | ||
| 05 | Google Maps | Internet & Social Media | 2.07× | ||
| 06 | Volunteering | Politics & Society | 1.78× | ||
| 07 | Carpentry | Home & Garden | 1.76× | ||
| 08 | Black cat | Pets & Animals | 1.73× | ||
| 09 | Siberian Husky | Pets & Animals | 1.68× | ||
| 10 | British Shorthair | Pets & Animals | 1.68× | ||
| 11 | Transfermarkt | Sports | 1.63× | ||
| 12 | Bulldog | Pets & Animals | 1.63× | ||
| 13 | French Bulldog | Pets & Animals | 1.62× | ||
| 14 | MSN | News | 1.62× | ||
| 15 | Tagesschau | Movies & TV | 1.61× | ||
| 16 | Lodging | Travel & Leisure | 1.60× | ||
| 17 | Western Union | Business & Career | 1.57× | ||
| 18 | Steam | Games | 1.55× | ||
| 19 | Technology & Electronics | 1.52× | |||
| 20 | Musical instrument | Music & Radio | 1.52× |
Personality of the Computers audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.26× | |
| Patriotism | CONSERVATISM | 1.20× | |
| Extroversion | THRILL | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 0.85× | |
| Sustainability | BALANCE | 0.90× | |
| Design Affinity | PREMIUM | 0.90× |
Frequently asked questions
How many fans does Computers have in Germany?
Computers has an estimated audience of 27,809,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computers fans?
48.8% of Computers fans are female, 51.2% are male, with an average age of 39.9 years.
Which brands do Computers fans like most?
Computers fans show strongest brand affinity for Google Maps (2.07×), Tagesschau (1.61×), and Transfermarkt (1.63×) over the country average.
Where do Computers fans live in Germany?
Computers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~5.5M), Bayern (reach ~4.5M), and Baden-Württemberg (reach ~3.5M). These three regions account for the largest share of the active audience.
What other brands do Computers fans also like?
Beyond Computers itself, the audience over-indexes on Tagesschau (1.61×), Transfermarkt (1.63×), Google Drive (2.35×), and Volunteering (1.78×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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