Computers Audience in Germany
Computers has an estimated audience of 27,809,081 people in Germany. 48.8% are female, 51.2% are male, average age 39.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Figure painting (hobby), Škoda Kodiaq, Home Delivery, Headhunters (film).
The average Computers fan in Germany is 39.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Figure painting (hobby), Škoda Kodiaq, with strongest over-indexing on Stradivarius (1.97× the country average). Demographically, the Computers audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Computers fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 39.9 |
| Estimated audience size | 27,809,081 |
Audience persona
The typical Computers fan in Germany is balanced, around 39.9 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 5,816,218 | 0.96× |
| Bayern | 4,732,295 | 1.06× |
| Baden-Württemberg | 3,494,699 | 0.92× |
| Niedersachsen | 2,809,357 | 1.04× |
| Hessen | 2,084,726 | 0.98× |
| Sachsen | 1,987,670 | 1.46× |
| Rheinland-Pfalz | 1,457,720 | 1.05× |
| Berlin | 1,173,729 | 0.94× |
| Brandenburg | 921,693 | 1.07× |
| Schleswig-Holstein | 826,943 | 0.83× |
| Thüringen | 781,132 | 1.1× |
| Sachsen-Anhalt | 725,155 | 1.01× |
| Mecklenburg-Vorpommern | 533,864 | 1.01× |
| Hamburg | 495,054 | 0.79× |
| Saarland | 294,625 | 0.86× |
| Bremen | 221,545 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.97× | Shopping |
| Figure painting (hobby) | 3.23× | Arts & Culture |
| Škoda Kodiaq | 1.59× | Cars & Mobility |
| Home Delivery | 1.92× | Food & Beverages |
| Headhunters (film) | 2.5× | Movies & TV |
| Carrie (novel) | 2.75× | Literature |
| The Equalizer | 2.12× | Movies & TV |
| Gloria | 1.94× | Music & Radio |
| Glashütte | 1.79× | Travel & Leisure |
| Information sensitivity | 2.11× | Technology & Electronics |
| Chalkidiki | 1.6× | Travel & Leisure |
| Throne of Glass | 2.11× | Literature |
| Phil Campbell (musician) | 1.87× | Music & Radio |
| Volvo V60 | 1.66× | Cars & Mobility |
| Giotto | 1.99× | Food & Beverages |
| Gender-neutral language | 1.88× | Politics & Society |
| Standing rib roast | 2.69× | Food & Beverages |
| Glamis | 1.85× | Travel & Leisure |
| Theocracy | 3.32× | Music & Radio |
| Jaguar F-Pace | 2.05× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.11 |
| Sports Activity | POWER | 1.02 |
| Patriotism | CONSERVATISM | 0.97 |
| Price Sensitivity | PREMIUM | 0.95 |
| Career Orientation | POWER | 0.94 |
| Pet Ownership | JOY | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
See Computers audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Computers have in Germany?
Computers has an estimated audience of 27,809,081 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Computers fans?
48.8% of Computers fans are female, 51.2% are male, with an average age of 39.9 years.
Which brands do Computers fans like most?
Computers fans show strongest brand affinity for Stradivarius (1.97×), Figure painting (hobby) (3.23×), and Škoda Kodiaq (1.59×) over the country average.
Where do Computers fans live in Germany?
Computers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 5,816,218), Bayern (reach 4,732,295), and Baden-Württemberg (reach 3,494,699). These three regions account for the largest share of the active audience.
What other brands do Computers fans also like?
Beyond Computers itself, the audience over-indexes on Figure painting (hobby) (3.23×), Škoda Kodiaq (1.59×), Home Delivery (1.92×), and Headhunters (film) (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.