Computers Audience in United Kingdom
Computers has an estimated audience of 27,085,307 people in United Kingdom. 52.7% are female, 47.3% are male, average age 42.6. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Weddings, WhatsApp, Hobby, Luxury yacht, Expensive Taste.
The average Computers fan in United Kingdom is 42.6 years old, balanced, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Weddings, WhatsApp, Hobby, with strongest over-indexing on Weddings (1.73× the country average). Demographically, the Computers audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Lifestyle cluster
Demographics of Computers fans
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.6 |
| Estimated audience size | 27,085,307 |
Audience persona
The typical Computers fan in United Kingdom is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for Weddings.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 20,313,980 | 0.81× |
| South East | 3,668,956 | 1.01× |
| Yorkshire and the Humber | 3,090,810 | 1.42× |
| East of England | 2,025,976 | 0.82× |
| South West | 1,948,635 | 0.87× |
| Scotland | 1,844,371 | 0.76× |
| West Midlands | 1,794,406 | 1.55× |
| East Midlands | 1,583,352 | 0.83× |
| Wales | 1,561,999 | 1.01× |
| North West | 1,466,191 | 0.51× |
| Northern Ireland | 1,182,094 | 1.42× |
| North East | 1,048,205 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Weddings | 1.73× | Kids & Family |
| 1.86× | Internet & Social Media | |
| Hobby | 1.68× | Home & Garden |
| Luxury yacht | 3.1× | Travel & Leisure |
| Expensive Taste | 2.48× | Business & Career |
| Distilled beverage | 1.72× | Food & Beverages |
| 1.68× | Technology & Electronics | |
| Home business | 3.69× | Business & Career |
| Purchase discount | 3.43× | Shopping |
| Aldi | 1.51× | Shopping |
| Betfair | 2.13× | Games |
| William Hill (bookmaker) | 1.61× | Games |
| TripAdvisor | 1.69× | Travel & Leisure |
| Mango | 3.14× | Shopping |
| Refrigerator | 1.78× | Home & Garden |
| Kitchenware | 1.76× | Home & Garden |
| Smyths Toys Superstores | 3.4× | Shopping |
| Dentistry | 1.76× | Business & Career |
| Gift card | 1.84× | Shopping |
| Movie theater | 1.64× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.25 |
| Indulgence | JOY | 1.21 |
| Luxury Orientation | PREMIUM | 1.2 |
| Individualism | JOY | 1.13 |
| Social Media Usage | JOY | 1.11 |
| Creativity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
See Computers audiences in other countries
More Lifestyle cluster audiences in United Kingdom
- Food and drink (40,038,753)
- Arts and music (39,614,473)
- Shopping (38,059,513)
- Food (36,602,968)
- Clothing (36,166,055)
Frequently asked questions
How many fans does Computers have in United Kingdom?
Computers has an estimated audience of 27,085,307 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Computers fans?
52.7% of Computers fans are female, 47.3% are male, with an average age of 42.6 years.
Which brands do Computers fans like most?
Computers fans show strongest brand affinity for Weddings (1.73×), WhatsApp (1.86×), and Hobby (1.68×) over the country average.
Where do Computers fans live in United Kingdom?
Computers fans in United Kingdom are most concentrated in England (reach 20,313,980), South East (reach 3,668,956), and Yorkshire and the Humber (reach 3,090,810). These three regions account for the largest share of the active audience.
What other brands do Computers fans also like?
Beyond Computers itself, the audience over-indexes on WhatsApp (1.86×), Hobby (1.68×), Luxury yacht (3.1×), and Expensive Taste (2.48×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.