A data profile of the people who buy, follow and care about Computers in United Kingdom — modelled from more than twelve digital signal sources. Computers has an estimated audience of 27,085,307 people in United Kingdom.
The average Computers fan in United Kingdom is 42.6 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include EBay, Energy, Breaking news, with strongest over-indexing on EBay (1.76× the country average).
Demographically, the Computers audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Computers fan in United Kingdom is balanced, around 42.6 years old, with strong Convenience Orientation tendencies and a notable affinity for EBay.
The key figures that characterise the Computers profile in United Kingdom.
52.7% are female, 47.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 52.7% |
| Male | 47.3% |
| Average age | 42.6 |
| Estimated audience size | 27,085,307 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 29% |
of the worldwide Computers audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 17.9% |
| India | 5.2% |
| Brazil | 4.8% |
Where the Computers audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~2M | 1.54× | |
| 02 | Yorkshire and the Humber | ~3M | 1.41× | |
| 03 | Northern Ireland | ~1M | 1.40× | |
| 04 | South East | ~3.5M | 1.01× | |
| 05 | Wales | ~1.5M | 1.01× | |
| 06 | North East | ~1M | 1.00× | |
| 07 | South West | ~2M | 0.88× | |
| 08 | East Midlands | ~1.5M | 0.84× | |
| 09 | East of England | ~2M | 0.83× | |
| 10 | England | ~20M | 0.81× | |
| 11 | Scotland | ~2M | 0.76× | |
| 12 | North West | ~1.5M | 0.53× |
The strongest cross-interests of the Computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | EBay | Shopping | 1.76× | ||
| 02 | Breaking news | Movies & TV | 1.76× | ||
| 03 | Cider | Food & Beverages | 1.76× | ||
| 04 | Microwave oven | Home & Garden | 1.76× | ||
| 05 | Vodafone | Technology & Electronics | 1.76× | ||
| 06 | Desktop computers | Technology & Electronics | 1.76× | ||
| 07 | Convenience store | Food & Beverages | 1.76× | ||
| 08 | 4K resolution | Technology & Electronics | 1.76× | ||
| 09 | CNN | Movies & TV | 1.76× | ||
| 10 | Esso | Cars & Mobility | 1.70× | ||
| 11 | Wikipedia | Internet & Social Media | 1.66× | ||
| 12 | Energy | Home & Garden | 1.64× | ||
| 13 | Refrigerator | Home & Garden | 1.61× | ||
| 14 | Betfair | Games | 1.61× | ||
| 15 | Card games | Games | 1.54× | ||
| 16 | Internet & Social Media | 1.53× | |||
| 17 | Satire | Literature | 1.52× | ||
| 18 | Risk management | Business & Career | 1.52× | ||
| 19 | Google Maps | Internet & Social Media | 1.51× | ||
| 20 | Mother's Day | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.23× | |
| Individualism | JOY | 1.19× | |
| Need for Security | CONSERVATISM | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.77× | |
| Pet Ownership | JOY | 0.85× | |
| Sports Activity | POWER | 0.87× |
Computers has an estimated audience of 27,085,307 people in United Kingdom, concentrated in England and South East.
52.7% of Computers fans are female, 47.3% are male, with an average age of 42.6 years.
Computers fans show strongest brand affinity for EBay (1.76×), Energy (1.64×), and Breaking news (1.76×) over the country average.
Computers fans in United Kingdom are most concentrated in England (reach ~20M), South East (reach ~3.5M), and Yorkshire and the Humber (reach ~3M). These three regions account for the largest share of the active audience.
Beyond Computers itself, the audience over-indexes on Energy (1.64×), Breaking news (1.76×), WhatsApp (1.53×), and Google Maps (1.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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