A data profile of the people who buy, follow and care about Card games in United Kingdom — modelled from more than twelve digital signal sources. Card games has an estimated audience of 6,510,932 people in United Kingdom.
The average Card games fan in United Kingdom is 40.5 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Tabletop role-playing game, Video games, Solitaire, with strongest over-indexing on Tabletop role-playing game (7.44× the country average).
Demographically, the Card games audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Family Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Card games fan in United Kingdom is balanced, around 40.5 years old, with strong Family Orientation tendencies and a notable affinity for Tabletop role-playing game.
The key figures that characterise the Card games profile in United Kingdom.
47.7% are female, 52.3% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 47.7% |
| Male | 52.3% |
| Average age | 40.5 |
| Estimated audience size | 6,510,932 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 25% |
of the worldwide Card games audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 9.2% |
| Brazil | 4.3% |
Where the Card games audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~500K | 1.48× | |
| 02 | South West | ~700K | 1.32× | |
| 03 | East of England | ~700K | 1.22× | |
| 04 | East Midlands | ~500K | 1.09× | |
| 05 | North West | ~700K | 1.08× | |
| 06 | South East | ~900K | 1.02× | |
| 07 | Greater London | ~800K | 0.91× | |
| 08 | Scotland | ~500K | 0.88× | |
| 09 | North East | ~200K | 0.86× | |
| 10 | Northern Ireland | ~200K | 0.83× | |
| 11 | England | ~5M | 0.82× | |
| 12 | Yorkshire and the Humber | ~400K | 0.78× | |
| 13 | West Midlands | ~200K | 0.73× |
The strongest cross-interests of the Card games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Tabletop role-playing game | Games | 7.44× | ||
| 02 | Magic: The Gathering | Games | 6.66× | ||
| 03 | Miniature wargaming | Games | 6.18× | ||
| 04 | Games Workshop | Games | 5.94× | ||
| 05 | Collectible card game | Games | 4.88× | ||
| 06 | Solitaire | Games | 4.83× | ||
| 07 | Gala Bingo | Games | 2.85× | ||
| 08 | Dune | Movies & TV | 2.58× | ||
| 09 | Mobile game | Games | 2.30× | ||
| 10 | Online games | Games | 2.24× | ||
| 11 | Autotrader | Cars & Mobility | 2.16× | ||
| 12 | Video games | Games | 1.94× | ||
| 13 | National Lottery (Ireland) | Games | 1.83× | ||
| 14 | Video | Movies & TV | 1.65× | ||
| 15 | Automobiles | Cars & Mobility | 1.64× | ||
| 16 | Australia | Travel & Leisure | 1.58× | ||
| 17 | BBC Sport | Sports | 1.57× | ||
| 18 | Mobile app | Technology & Electronics | 1.56× | ||
| 19 | Mobile phones | Technology & Electronics | 1.55× | ||
| 20 | Computers | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.35× | |
| Patriotism | CONSERVATISM | 1.34× | |
| Need for Security | CONSERVATISM | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.87× | |
| Luxury Orientation | PREMIUM | 0.91× | |
| Indulgence | JOY | 0.93× |
Card games has an estimated audience of 6,510,932 people in United Kingdom, concentrated in England and South East.
47.7% of Card games fans are female, 52.3% are male, with an average age of 40.5 years.
Card games fans show strongest brand affinity for Tabletop role-playing game (7.44×), Video games (1.94×), and Solitaire (4.83×) over the country average.
Card games fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~900K), and Greater London (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Card games itself, the audience over-indexes on Video games (1.94×), Solitaire (4.83×), Gala Bingo (2.85×), and Computers (1.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Card games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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