A data profile of the people who buy, follow and care about Card games in Mexico — modelled from more than twelve digital signal sources. Card games has an estimated audience of 4,221,915 people in Mexico.
Card games has an estimated audience of 4,221,915 people in Mexico. 44.7% are female, 55.3% are male, average age 33.7. Top brand affinities: Creative Commons, Romantic music, Masha and the Bear, Garena, balada.
Top brand affinities include Creative Commons, Romantic music, Masha and the Bear, with strongest over-indexing on Creative Commons (1.53× the country average).
Demographically, the Card games audience skews more male with an average age of 33.7, and over-indexes on personality traits such as Tradition, Patriotism.
The typical Card games fan in Mexico is more male, around 33.7 years old, with strong Tradition tendencies and a notable affinity for Creative Commons.
The key figures that characterise the Card games profile in Mexico.
44.7% are female, 55.3% are male, average age 33.7.
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 33.7 |
| Estimated audience size | 4,221,915 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 33% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 9% |
of the worldwide Card games audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 18.4% |
| India | 9.2% |
| Brazil | 4.3% |
The strongest cross-interests of the Card games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nursery rhyme | Kids & Family | 2.21× | ||
| 02 | Los Temerarios | Music & Radio | 1.95× | ||
| 03 | Masha and the Bear | Movies & TV | 1.93× | ||
| 04 | Slot machine | Games | 1.76× | ||
| 05 | Playing card | Games | 1.72× | ||
| 06 | Baião (music) | Music & Radio | 1.72× | ||
| 07 | Ana Gabriel | Movies & TV | 1.67× | ||
| 08 | Garena | Technology & Electronics | 1.66× | ||
| 09 | Música popular brasileira | Music & Radio | 1.66× | ||
| 10 | Pocoyo | Literature | 1.63× | ||
| 11 | Antonio Aguilar | Music & Radio | 1.62× | ||
| 12 | balada | Music & Radio | 1.57× | ||
| 13 | Samba | Music & Radio | 1.57× | ||
| 14 | Kurt Cobain | Music & Radio | 1.57× | ||
| 15 | Bossa nova | Music & Radio | 1.56× | ||
| 16 | Tinkerer | Literature | 1.55× | ||
| 17 | Jaripeo | Sports | 1.54× | ||
| 18 | Creative Commons | Technology & Electronics | 1.53× | ||
| 19 | Romantic music | Music & Radio | 1.53× | ||
| 20 | Fernando Colunga | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.15× | |
| Patriotism | CONSERVATISM | 1.08× | |
| Social Media Usage | JOY | 0.99× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.58× | |
| Quality Awareness | PREMIUM | 0.62× | |
| Early Adopter Mentality | POWER | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Card games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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