Online games Audience in Mexico
Online games has an estimated audience of 6,102,221 people in Mexico. 44.8% are female, 55.2% are male, average age 32.6. Top regions: State of Mexico, Nuevo Leon, Baja California.
The average Online games fan in Mexico is 32.6 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon, Baja California. Demographically, the Online games audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online games fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 32.6 |
| Estimated audience size | 6,102,221 |
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 961,589 | 1.15× |
| Nuevo Leon | 880,544 | 2.4× |
| Baja California | 602,021 | 2.38× |
| Jalisco | 588,167 | 1.31× |
| Distrito Federal | 579,995 | 0.72× |
| Tamaulipas | 404,763 | 1.98× |
| Chihuahua | 374,058 | 1.77× |
| Puebla | 260,728 | 0.8× |
| Veracruz (state) | 249,055 | 0.69× |
| Guanajuato | 243,439 | 0.84× |
| Michoacan de Ocampo | 207,930 | 0.98× |
| Coahuila de Zaragoza | 207,312 | 1.13× |
| Yucatan | 175,261 | 1.38× |
| Sinaloa | 105,803 | 0.65× |
| Hidalgo | 91,905 | 0.62× |
| Oaxaca | 87,872 | 0.52× |
| Guerrero | 77,228 | 0.5× |
| Chiapas | 72,438 | 0.4× |
| Aguascalientes | 72,100 | 0.93× |
| Baja California Sur | 65,403 | 1.34× |
| Nayarit | 64,304 | 1.09× |
| Durango | 58,838 | 0.7× |
| Morelos | 54,311 | 0.51× |
| Zacatecas | 47,900 | 0.62× |
| Colima | 30,053 | 0.77× |
| Campeche | 23,057 | 0.5× |
| Tlaxcala | 21,335 | 0.3× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.49 |
| Mindfulness | BALANCE | 2.27 |
| Travelling | THRILL | 1.12 |
| Spirituality | BALANCE | 1.08 |
| Social Media Usage | JOY | 1.02 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
See Online games audiences in other countries
More Gaming genre audiences in Mexico
- Video games (12,335,172)
- First-person shooter games (6,966,565)
- Mobile game (4,779,136)
- Card games (4,221,915)
- Role-playing games (4,103,106)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.