A data profile of the people who buy, follow and care about Online games in Mexico — modelled from more than twelve digital signal sources. Online games has an estimated audience of 6,102,221 people in Mexico.
The average Online games fan in Mexico is 32.6 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Nuevo Leon, Distrito Federal.
The key figures that characterise the Online games profile in Mexico.
44.8% are female, 55.2% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 32.6 |
| Estimated audience size | 6,102,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 23% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Online games audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nuevo Leon | ~800K | 2.24× | |
| 02 | Baja California | ~500K | 2.12× | |
| 03 | Tamaulipas | ~300K | 1.63× | |
| 04 | Chihuahua | ~300K | 1.55× | |
| 05 | Jalisco | ~600K | 1.25× | |
| 06 | Yucatan | ~200K | 1.22× | |
| 07 | State of Mexico | ~900K | 1.13× | |
| 08 | Baja California Sur | ~50K | 1.12× | |
| 09 | Coahuila de Zaragoza | ~200K | 1.07× | |
| 10 | Nayarit | ~60K | 1.03× | |
| 11 | Michoacan de Ocampo | ~200K | 0.99× | |
| 12 | Aguascalientes | ~80K | 0.97× | |
| 13 | Colima | ~40K | 0.95× | |
| 14 | Campeche | ~40K | 0.92× | |
| 15 | Durango | ~80K | 0.91× | |
| 16 | Zacatecas | ~70K | 0.91× | |
| 17 | Tlaxcala | ~60K | 0.91× | |
| 18 | Guanajuato | ~300K | 0.90× | |
| 19 | Puebla | ~300K | 0.88× | |
| 20 | Guerrero | ~100K | 0.87× | |
| 21 | Morelos | ~90K | 0.86× | |
| 22 | Hidalgo | ~100K | 0.85× | |
| 23 | Chiapas | ~200K | 0.84× | |
| 24 | Oaxaca | ~100K | 0.84× | |
| 25 | Sinaloa | ~100K | 0.83× | |
| 26 | Veracruz (state) | ~300K | 0.82× | |
| 27 | Distrito Federal | ~600K | 0.78× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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