Online games Audience in Mexico

Online games has an estimated audience of 6,102,221 people in Mexico. 44.8% are female, 55.2% are male, average age 32.6. Top regions: State of Mexico, Nuevo Leon, Distrito Federal.

The average Online games fan in Mexico is 32.6 years old, more male, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Nuevo Leon, Distrito Federal.

Category: Games · Type: Topic · Subtype: Gaming genre

Demographics of Online games fans

Demographic split for Online games audience in Mexico
MetricValue
Female44.8%
Male55.2%
Average age32.6
Estimated audience size6,102,221

Online games fans by region: top regions in Mexico

Top regions ranked by reach for Online games in Mexico
RegionReachAffinity
State of Mexico~900K1.13×
Nuevo Leon~800K2.24×
Distrito Federal~600K0.78×
Jalisco~600K1.25×
Baja California~500K2.12×
Tamaulipas~300K1.63×
Chihuahua~300K1.55×
Veracruz (state)~300K0.82×
Puebla~300K0.88×
Guanajuato~300K0.9×
Michoacan de Ocampo~200K0.99×
Coahuila de Zaragoza~200K1.07×
Yucatan~200K1.22×
Chiapas~200K0.84×
Oaxaca~100K0.84×
Sinaloa~100K0.83×
Guerrero~100K0.87×
Hidalgo~100K0.85×
Morelos~90K0.86×
Durango~80K0.91×
Aguascalientes~80K0.97×
Zacatecas~70K0.91×
Tlaxcala~60K0.91×
Nayarit~60K1.03×
Baja California Sur~50K1.12×
Campeche~40K0.92×
Colima~40K0.95×

Worldwide distribution

Worldwide audience distribution share by country for Online games
CountryShare
United States16.9%
India4.9%
Japan4.6%

See Online games audiences in other countries

More Gaming genre audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.