A data profile of the people who buy, follow and care about Online games in Spain — modelled from more than twelve digital signal sources. Online games has an estimated audience of 6,038,882 people in Spain.
The average Online games fan in Spain is 42.2 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Mobile game, Twitch, El Economista, with strongest over-indexing on Mobile game (2.45× the country average).
Demographically, the Online games audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Online games fan in Spain is more male, around 42.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Mobile game.
The key figures that characterise the Online games profile in Spain.
44.4% are female, 55.6% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 42.2 |
| Estimated audience size | 6,038,882 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 26% |
of the worldwide Online games audience comes from Spain.
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
Where the Online games audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Catalonia | ~1.5M | 1.56× | |
| 02 | Balearic Islands | ~200K | 1.31× | |
| 03 | Comunidad Valenciana | ~800K | 1.19× | |
| 04 | Community of Madrid | ~1M | 1.15× | |
| 05 | Canary Islands | ~300K | 1.12× | |
| 06 | Basque Autonomous Country | ~200K | 1.10× | |
| 07 | Navarre | ~80K | 1.09× | |
| 08 | Region of Murcia | ~200K | 1.06× | |
| 09 | Aragon | ~200K | 1.06× | |
| 10 | La Rioja | ~40K | 1.03× | |
| 11 | Cantabria | ~70K | 0.96× | |
| 12 | Principality of Asturias | ~100K | 0.93× | |
| 13 | Andalusia | ~1M | 0.81× | |
| 14 | Castile and León | ~200K | 0.78× | |
| 15 | Castilla-La Mancha | ~200K | 0.77× | |
| 16 | Extremadura | ~100K | 0.77× | |
| 17 | Galicia | ~200K | 0.70× |
The strongest cross-interests of the Online games audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | CrazyGames | Games | 2.87× | ||
| 02 | League of Legends | Games | 2.75× | ||
| 03 | Dog harness | Pets & Animals | 2.69× | ||
| 04 | PC game | Games | 2.68× | ||
| 05 | Massively multiplayer online games | Games | 2.64× | ||
| 06 | High tech | Technology & Electronics | 2.63× | ||
| 07 | Massively multiplayer online role-playing games | Games | 2.59× | ||
| 08 | Twitch | Games | 2.53× | ||
| 09 | Gaming | Games | 2.51× | ||
| 10 | Mobile game | Games | 2.45× | ||
| 11 | Gaming computer | Technology & Electronics | 2.40× | ||
| 12 | Fortnite | Games | 2.20× | ||
| 13 | Gamer | Games | 1.98× | ||
| 14 | Digital electronics | Technology & Electronics | 1.92× | ||
| 15 | El Economista | News | 1.73× | ||
| 16 | Mobile device | Technology & Electronics | 1.66× | ||
| 17 | Deal of the day | Shopping | 1.64× | ||
| 18 | Sneakers (footwear) | Fashion & Accessoires | 1.63× | ||
| 19 | Foodie | Food & Beverages | 1.52× | ||
| 20 | Finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.60× | |
| Family Orientation | CONSERVATISM | 1.14× | |
| Price Sensitivity | PREMIUM | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.50× | |
| Healthy Lifestyle | BALANCE | 0.61× | |
| Spirituality | BALANCE | 0.62× |
Online games has an estimated audience of 6,038,882 people in Spain, concentrated in Catalonia and Community of Madrid.
44.4% of Online games fans are female, 55.6% are male, with an average age of 42.2 years.
Online games fans show strongest brand affinity for Mobile game (2.45×), Twitch (2.53×), and El Economista (1.73×) over the country average.
Online games fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Online games itself, the audience over-indexes on Twitch (2.53×), El Economista (1.73×), Dog harness (2.69×), and Mobile device (1.66×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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