Online games Audience in Spain
Online games has an estimated audience of 6,038,882 people in Spain. 44.4% are female, 55.6% are male, average age 42.2. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: Mobile game, Twitch, El Economista, Dog harness, Counter-Strike: Global Offensive.
The average Online games fan in Spain is 42.2 years old, more male, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include Mobile game, Twitch, El Economista, with strongest over-indexing on Mobile game (2.45× the country average). Demographically, the Online games audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Need for Security, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Gaming genre
Demographics of Online games fans
| Metric | Value |
|---|---|
| Female | 44.4% |
| Male | 55.6% |
| Average age | 42.2 |
| Estimated audience size | 6,038,882 |
Audience persona
The typical Online games fan in Spain is more male, around 42.2 years old, with strong Need for Security tendencies and a notable affinity for Mobile game.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,723,830 | 1.58× |
| Community of Madrid | 1,173,572 | 1.15× |
| Andalusia | 949,911 | 0.8× |
| Comunidad Valenciana | 815,584 | 1.2× |
| Canary Islands | 343,452 | 1.14× |
| Basque Autonomous Country | 251,162 | 1.11× |
| Balearic Islands | 234,565 | 1.38× |
| Region of Murcia | 224,083 | 1.08× |
| Castile and León | 184,623 | 0.7× |
| Galicia | 172,630 | 0.61× |
| Aragon | 171,926 | 1.08× |
| Castilla-La Mancha | 164,557 | 0.67× |
| Principality of Asturias | 126,280 | 0.89× |
| Navarre | 87,268 | 1.15× |
| Cantabria | 70,276 | 0.92× |
| Extremadura | 57,915 | 0.44× |
| La Rioja | 42,313 | 1.08× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile game | 2.45× | Games |
| Twitch | 2.53× | Games |
| El Economista | 1.73× | News |
| Dog harness | 2.69× | Pets & Animals |
| Counter-Strike: Global Offensive | 3.69× | Games |
| Mobile device | 1.66× | Technology & Electronics |
| PC game | 2.68× | Games |
| Gamer | 1.98× | Games |
| Finance | 1.51× | Business & Career |
| High tech | 2.63× | Technology & Electronics |
| League of Legends | 2.75× | Games |
| Epic Games | 2.51× | Games |
| CrazyGames | 2.87× | Games |
| Foodie | 1.52× | Food & Beverages |
| Massively multiplayer online role-playing games | 2.59× | Games |
| Digital electronics | 1.92× | Technology & Electronics |
| Deal of the day | 1.64× | Shopping |
| Sneakers (footwear) | 1.63× | Fashion & Accessoires |
| Gaming computer | 2.4× | Technology & Electronics |
| Fortnite | 2.2× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.25 |
| Community Orientation | OPEN | 1.18 |
| Social Media Usage | JOY | 1.12 |
| Family Orientation | CONSERVATISM | 1.02 |
| Price Sensitivity | PREMIUM | 0.99 |
| Travelling | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.9% |
| India | 4.9% |
| Japan | 4.6% |
See Online games audiences in other countries
More Gaming genre audiences in Spain
- Video games (12,741,554)
- Mobile game (6,532,993)
- First-person shooter games (5,269,495)
- Puzzle video games (3,869,147)
- Card games (3,496,065)
Frequently asked questions
How many fans does Online games have in Spain?
Online games has an estimated audience of 6,038,882 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Online games fans?
44.4% of Online games fans are female, 55.6% are male, with an average age of 42.2 years.
Which brands do Online games fans like most?
Online games fans show strongest brand affinity for Mobile game (2.45×), Twitch (2.53×), and El Economista (1.73×) over the country average.
Where do Online games fans live in Spain?
Online games fans in Spain are most concentrated in Catalonia (reach 1,723,830), Community of Madrid (reach 1,173,572), and Andalusia (reach 949,911). These three regions account for the largest share of the active audience.
What other brands do Online games fans also like?
Beyond Online games itself, the audience over-indexes on Twitch (2.53×), El Economista (1.73×), Dog harness (2.69×), and Counter-Strike: Global Offensive (3.69×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Online games. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.