A data profile of the people who buy, follow and care about Digital electronics in Spain — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 4,209,425 people in Spain.
Digital electronics has an estimated audience of 4,209,425 people in Spain. 49.9% are female, 50.1% are male, average age 45.7. Top brand affinities: Steam, Satire, Innovation, Mobile game, IBEX 35.
Top brand affinities include Steam, Satire, Innovation, with strongest over-indexing on Steam (6.63× the country average).
Demographically, the Digital electronics audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.
The typical Digital electronics fan in Spain is balanced, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Steam.
The key figures that characterise the Digital electronics profile in Spain.
49.9% are female, 50.1% are male, average age 45.7.
| Metric | Value |
|---|---|
| Female | 49.9% |
| Male | 50.1% |
| Average age | 45.7 |
| Estimated audience size | 4,209,425 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 29% | |
| 50+ | 30% |
of the worldwide Digital electronics audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.8% |
| India | 9.0% |
The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Data visualization | Technology & Electronics | 10.82× | ||
| 02 | New Testament | Politics & Society | 7.16× | ||
| 03 | Steam | Games | 6.63× | ||
| 04 | Satire | Literature | 5.98× | ||
| 05 | Digital transformation | Business & Career | 5.30× | ||
| 06 | Big data | Business & Career | 4.99× | ||
| 07 | Python (programming language) | Technology & Electronics | 4.36× | ||
| 08 | Political science | Business & Career | 4.03× | ||
| 09 | Innovation | Business & Career | 3.36× | ||
| 10 | Betfair | Games | 3.23× | ||
| 11 | Refrigerator | Home & Garden | 2.99× | ||
| 12 | Wildlife photography | Technology & Electronics | 2.78× | ||
| 13 | Mobile game | Games | 2.74× | ||
| 14 | Renewable energy | Business & Career | 2.39× | ||
| 15 | IBEX 35 | Business & Career | 2.09× | ||
| 16 | Google Maps | Internet & Social Media | 1.90× | ||
| 17 | Caixabank | Business & Career | 1.75× | ||
| 18 | Bankinter | Business & Career | 1.72× | ||
| 19 | Internet & Social Media | 1.64× | |||
| 20 | Iberia (airline) | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.55× | |
| Career Orientation | POWER | 1.55× | |
| Early Adopter Mentality | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Mindfulness | BALANCE | 0.77× | |
| Design Affinity | PREMIUM | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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