A data profile of the people who buy, follow and care about Digital electronics in India — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 6,735,808 people in India.
Digital electronics has an estimated audience of 6,735,808 people in India. 22.3% are female, 77.7% are male, average age 32.8. Top brand affinities: Instant messaging, Virtual private network, Singapore, Wikipedia, Hypermarket.
Top brand affinities include Instant messaging, Virtual private network, Singapore, with strongest over-indexing on Instant messaging (1.91× the country average).
Demographically, the Digital electronics audience skews more male with an average age of 32.8, and over-indexes on personality traits such as Convenience Orientation, Spirituality.
The typical Digital electronics fan in India is more male, around 32.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Instant messaging.
The key figures that characterise the Digital electronics profile in India.
22.3% are female, 77.7% are male, average age 32.8.
| Metric | Value |
|---|---|
| Female | 22.3% |
| Male | 77.7% |
| Average age | 32.8 |
| Estimated audience size | 6,735,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 31% | |
| 20-29 | 29% | |
| 30-39 | 19% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Digital electronics audience comes from India.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.8% |
| India | 9.0% |
The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | German language | Politics & Society | 3.84× | ||
| 02 | Albert Einstein | Technology & Electronics | 3.57× | ||
| 03 | Hypermarket | Shopping | 2.99× | ||
| 04 | Contactless payment | Business & Career | 2.99× | ||
| 05 | Monarchy | Politics & Society | 2.73× | ||
| 06 | Singapore | Travel & Leisure | 2.62× | ||
| 07 | Democracy | Politics & Society | 2.51× | ||
| 08 | Crossword | Games | 2.44× | ||
| 09 | Virtual private network | Technology & Electronics | 2.29× | ||
| 10 | Anthropology | Business & Career | 2.18× | ||
| 11 | Movie theater | Movies & TV | 2.11× | ||
| 12 | Risk management | Business & Career | 2.01× | ||
| 13 | Coursera | Business & Career | 1.94× | ||
| 14 | Instant messaging | Internet & Social Media | 1.91× | ||
| 15 | Wikipedia | Internet & Social Media | 1.88× | ||
| 16 | Lodging | Travel & Leisure | 1.79× | ||
| 17 | True Detective | Movies & TV | 1.76× | ||
| 18 | Refrigerator | Home & Garden | 1.73× | ||
| 19 | Innovation | Business & Career | 1.63× | ||
| 20 | Volunteering | Politics & Society | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.70× | |
| Spirituality | BALANCE | 1.55× | |
| Career Orientation | POWER | 1.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.65× | |
| Social Media Usage | JOY | 0.76× | |
| Creativity | OPEN | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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