Rascasse Audience Intelligence

Digital electronics Audience in United States

A data profile of the people who buy, follow and care about Digital electronics in United States — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 15,726,030 people in United States.

#1503among Topic in United States#108in Technology & Electronics

The average Digital electronics fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Mobile phone accessories, Web server, Android (operating system), with strongest over-indexing on Mobile phone accessories (13.33× the country average).

Demographically, the Digital electronics audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Digital electronics fan in United States is balanced, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile phone accessories.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Digital electronics profile in United States.

Audience size
15.7M
in United States
Gender
45.6%♀
54.4% male
Age
40.2
average years
Country rank
#2208
Topic in United States
Fig. 01

Search interest · 12-month trend

+46%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Digital electronics fans

45.6% are female, 54.4% are male, average age 40.2.

Fig. 02

Gender split

45.6%
Female
54.4%
Male
Demographic split for Digital electronics audience in United States
MetricValue
Female45.6%
Male54.4%
Average age40.2
Estimated audience size15,726,030
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Digital electronics audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

21.1%

of the worldwide Digital electronics audience comes from United States.

Worldwide audience distribution share by country for Digital electronics
CountryShare
United States21.1%
Brazil10.8%
India9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Digital electronics audience in United States is strongest.

Fig. 05

Top regions by affinity

Digital electronics fans by region: top regions in United States
#RegionReachAffinity×
01California~2.5M1.36×
02Texas~2M1.34×
03New Mexico~100K1.32×
04Maryland~300K1.23×
05Alaska~40K1.23×
06Vermont~30K1.16×
07Massachusetts~300K1.10×
08North Dakota~40K1.10×
09South Dakota~40K1.08×
10Montana~50K1.05×
11Virginia~400K1.04×
12New Hampshire~60K1.03×
13Delaware~40K1.03×
14New York~900K1.02×
15Rhode Island~50K1.01×
16New Jersey~400K1.00×
17West Virginia~70K1.00×
18Washington~300K0.99×
19Arizona~300K0.98×
20Oregon~200K0.98×
21Maine~50K0.98×
22Washington, District of Columbia~50K0.98×
23Connecticut~200K0.97×
24Hawaii~70K0.97×
25Indiana~300K0.96×
26Utah~100K0.96×
27Arkansas~100K0.96×
28North Carolina~400K0.95×
29Alabama~200K0.95×
30Kentucky~200K0.94×
31Oklahoma~200K0.94×
32Iowa~100K0.94×
33Idaho~70K0.94×
34Wisconsin~200K0.93×
35Mississippi~100K0.93×
36Nebraska~70K0.93×
37Kansas~100K0.91×
38Nevada~100K0.90×
39Illinois~500K0.89×
40Missouri~200K0.89×
41South Carolina~200K0.89×
42Louisiana~200K0.89×
43Pennsylvania~500K0.87×
44Michigan~400K0.87×
45Tennessee~300K0.87×
46Minnesota~200K0.87×
47Colorado~200K0.86×
48Ohio~400K0.85×
49Florida~900K0.82×
50Georgia~400K0.82×
Fig. 06

Affinity by region

Affinity by region — Digital electronics, United States
0.82×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Digital electronics audience
#·InterestCategoryAffinity×
01Mobile phone accessoriesTechnology & Electronics13.33×
02Web serverTechnology & Electronics6.76×
03Wireless speakersTechnology & Electronics5.66×
04Office suppliesBusiness & Career5.45×
05NvidiaTechnology & Electronics4.33×
06Optical fiberTechnology & Electronics4.14×
07Digital cameraTechnology & Electronics3.14×
08FiberglassTechnology & Electronics2.95×
09Non-alcoholic beverageFood & Beverages2.84×
10E-book readersTechnology & Electronics2.61×
11Massively multiplayer online gamesGames2.53×
12Android (operating system)Technology & Electronics2.36×
13Game consolesTechnology & Electronics2.31×
14Mechanical engineeringBusiness & Career2.18×
15CarpentryHome & Garden2.12×
16Internet celebrityInternet & Social Media2.05×
17Rail transportTravel & Leisure2.03×
18Britney SpearsMusic & Radio2.00×
19Online gamesGames1.63×
20PlumbingHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Digital electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Digital electronics audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.07×
Need for SecurityCONSERVATISM1.41×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Digital electronics audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.38×
CreativityOPEN0.68×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Digital electronics have in United States?

Digital electronics has an estimated audience of 15,726,030 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Digital electronics fans?

45.6% of Digital electronics fans are female, 54.4% are male, with an average age of 40.2 years.

03

Which brands do Digital electronics fans like most?

Digital electronics fans show strongest brand affinity for Mobile phone accessories (13.33×), Web server (6.76×), and Android (operating system) (2.36×) over the country average.

04

Where do Digital electronics fans live in United States?

Digital electronics fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Digital electronics fans also like?

Beyond Digital electronics itself, the audience over-indexes on Web server (6.76×), Android (operating system) (2.36×), Game consoles (2.31×), and Office supplies (5.45×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Digital electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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