Digital electronics Audience in United States

Digital electronics has an estimated audience of 15,726,030 people in United States. 45.6% are female, 54.4% are male, average age 40.2. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Capital One, Indeed.com, CarGurus, Circle K.

The average Digital electronics fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (18.74× the country average). Demographically, the Digital electronics audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of Digital electronics fans

Demographic split for Digital electronics audience in United States
MetricValue
Female45.6%
Male54.4%
Average age40.2
Estimated audience size15,726,030

Audience persona

The typical Digital electronics fan in United States is balanced, around 40.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Digital electronics in United States
RegionReachAffinity
California2,515,8831.45×
Texas1,781,6481.32×
New York956,1171.09×
Florida875,1290.82×
Virginia459,6531.2×
Illinois452,9460.86×
North Carolina448,0070.95×
Pennsylvania423,6110.8×
New Jersey419,9021.05×
Massachusetts367,2501.19×
Ohio352,4900.73×
Maryland352,1151.3×
Washington331,8021.05×
Arizona323,3631.01×
Georgia315,5060.65×
Michigan310,9240.76×
Indiana260,1760.91×
Tennessee234,0910.74×
Oregon185,3451.03×
Alabama182,9820.83×
Colorado182,5520.74×
Wisconsin172,3070.73×
South Carolina168,1310.71×
Kentucky167,4350.85×
Minnesota161,8440.72×
Missouri158,6490.63×
New Mexico154,8671.96×
Oklahoma153,6670.88×
Connecticut147,0410.93×
Louisiana134,7960.66×
Nevada108,4730.71×
Iowa100,6010.78×
Utah98,2610.7×
Arkansas89,7890.69×
Mississippi82,1190.63×
West Virginia67,7930.93×
Kansas67,4350.54×
New Hampshire64,4531.04×
Alaska62,4481.86×
Idaho57,7880.73×
Hawaii55,2030.82×
Montana54,4391.25×
Rhode Island53,9381.08×
South Dakota53,7331.48×
North Dakota52,3181.62×
Wyoming50,6222.17×
Nebraska50,4910.64×
Maine49,7590.88×
Vermont48,9711.77×
Delaware48,3041.11×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Digital electronics audience
BrandAffinityCategory
Google Maps18.74×Internet & Social Media
Capital One16.71×Business & Career
Indeed.com12.78×Business & Career
CarGurus16.98×Cars & Mobility
Circle K15.19×Shopping
DeviantArt14.96×Internet & Social Media
AccuWeather13.44×Home & Garden
Autism Awareness19.03×Health
Bruce Willis14.58×Movies & TV
Beetlejuice9.73×Movies & TV
Enterprise Rent-A-Car11.4×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Khan Academy15.49×Business & Career
Diane Keaton11.3×Movies & TV
Billy Bob Thornton15.88×Movies & TV
Aaron Rodgers11.51×Sports
ICloud15.91×Technology & Electronics
Cillian Murphy20.35×Movies & TV
Google News9.62×News
Blake Lively15.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Digital electronics audience
TraitClusterScore
Convenience OrientationPREMIUM1.92
ExtroversionTHRILL1.57
IndividualismJOY1.48
Urban LifestyleOPEN1.32
Family OrientationCONSERVATISM1.3
Social Media UsageJOY1.23

Worldwide distribution

Worldwide audience distribution share by country for Digital electronics
CountryShare
United States21.1%
Brazil10.8%
India9.0%

See Digital electronics audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Digital electronics have in United States?

Digital electronics has an estimated audience of 15,726,030 people in United States, concentrated in California and Texas.

What is the gender split and age of Digital electronics fans?

45.6% of Digital electronics fans are female, 54.4% are male, with an average age of 40.2 years.

Which brands do Digital electronics fans like most?

Digital electronics fans show strongest brand affinity for Google Maps (18.74×), Capital One (16.71×), and Indeed.com (12.78×) over the country average.

Where do Digital electronics fans live in United States?

Digital electronics fans in United States are most concentrated in California (reach 2,515,883), Texas (reach 1,781,648), and New York (reach 956,117). These three regions account for the largest share of the active audience.

What other brands do Digital electronics fans also like?

Beyond Digital electronics itself, the audience over-indexes on Capital One (16.71×), Indeed.com (12.78×), CarGurus (16.98×), and Circle K (15.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.