A data profile of the people who buy, follow and care about Digital electronics in Italy — modelled from more than twelve digital signal sources. Digital electronics has an estimated audience of 3,885,599 people in Italy.
Digital electronics has an estimated audience of 3,885,599 people in Italy. 40.4% are female, 59.6% are male, average age 45.0. Top brand affinities: Wikipedia, Fiberglass, Satire, Massively multiplayer online games, Mobile game.
Top brand affinities include Wikipedia, Fiberglass, Satire, with strongest over-indexing on Wikipedia (6.83× the country average).
Demographically, the Digital electronics audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.
The typical Digital electronics fan in Italy is more male, around 45.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Digital electronics profile in Italy.
40.4% are female, 59.6% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 45.0 |
| Estimated audience size | 3,885,599 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 35% |
of the worldwide Digital electronics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.1% |
| Brazil | 10.8% |
| India | 9.0% |
The strongest cross-interests of the Digital electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiberglass | Technology & Electronics | 10.45× | ||
| 02 | Wikipedia | Internet & Social Media | 6.83× | ||
| 03 | Homeschooling | Politics & Society | 4.21× | ||
| 04 | Massively multiplayer online games | Games | 4.18× | ||
| 05 | Satire | Literature | 3.61× | ||
| 06 | Real-time strategy | Games | 3.00× | ||
| 07 | Adventure game | Games | 2.93× | ||
| 08 | Master of Business Administration | Business & Career | 2.48× | ||
| 09 | Sanremo Music Festival | Music & Radio | 2.19× | ||
| 10 | Mobile game | Games | 2.11× | ||
| 11 | Game consoles | Technology & Electronics | 1.98× | ||
| 12 | Online games | Games | 1.95× | ||
| 13 | Singer-songwriter | Music & Radio | 1.76× | ||
| 14 | High-definition television | Technology & Electronics | 1.75× | ||
| 15 | Innovation | Business & Career | 1.68× | ||
| 16 | Milk | Food & Beverages | 1.60× | ||
| 17 | Electronics | Technology & Electronics | 1.52× | ||
| 18 | Google Maps | Internet & Social Media | 1.52× | ||
| 19 | Borsa Italiana | Business & Career | 1.51× | ||
| 20 | Coop | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.52× | |
| Quality Awareness | PREMIUM | 1.38× | |
| Early Adopter Mentality | POWER | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Price Sensitivity | PREMIUM | 0.77× | |
| Healthy Lifestyle | BALANCE | 0.80× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Digital electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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