A data profile of the people who buy, follow and care about Electronics in Italy — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 13,879,593 people in Italy.
The average Electronics fan in Italy is 43.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Leggo, Subito.it, UniEuro, with strongest over-indexing on Leggo (1.68× the country average).
Demographically, the Electronics audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Need for Security, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Electronics fan in Italy is more male, around 43.2 years old, with strong Need for Security tendencies and a notable affinity for Leggo.
The key figures that characterise the Electronics profile in Italy.
41.8% are female, 58.2% are male, average age 43.2.
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 43.2 |
| Estimated audience size | 13,879,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Electronics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
Where the Electronics audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tuscany | ~1.5M | 1.41× | |
| 02 | Sicilia | ~1.5M | 1.38× | |
| 03 | Lazio | ~2.5M | 1.34× | |
| 04 | Trentino-Alto Adige/Südtirol | ~300K | 1.31× | |
| 05 | Veneto | ~1.5M | 1.17× | |
| 06 | Lombardy | ~3M | 1.13× | |
| 07 | Friuli-Venezia Giulia | ~300K | 1.07× | |
| 08 | Campania | ~1.5M | 1.06× | |
| 09 | Aosta Valley | ~40K | 1.05× | |
| 10 | Emilia-Romagna | ~1M | 1.03× | |
| 11 | Sardinia | ~400K | 1.00× | |
| 12 | Liguria | ~400K | 0.98× | |
| 13 | Puglia | ~900K | 0.96× | |
| 14 | Piedmont | ~1M | 0.94× | |
| 15 | Molise | ~60K | 0.94× | |
| 16 | Basilicata | ~100K | 0.91× | |
| 17 | Umbria | ~200K | 0.90× | |
| 18 | Calabria | ~400K | 0.84× | |
| 19 | Abruzzo | ~300K | 0.84× | |
| 20 | Marche | ~300K | 0.81× |
The strongest cross-interests of the Electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Smiley | Internet & Social Media | 1.77× | ||
| 02 | Amplifier | Technology & Electronics | 1.73× | ||
| 03 | Invention | Business & Career | 1.70× | ||
| 04 | Subito.it | Shopping | 1.69× | ||
| 05 | Leggo | News | 1.68× | ||
| 06 | Wireless | Technology & Electronics | 1.62× | ||
| 07 | Il Mattino | News | 1.58× | ||
| 08 | AutoScout24 | Cars & Mobility | 1.58× | ||
| 09 | Telecommunication | Technology & Electronics | 1.57× | ||
| 10 | Cloud computing | Technology & Electronics | 1.55× | ||
| 11 | Visible spectrum | Health | 1.54× | ||
| 12 | UniEuro | Shopping | 1.53× | ||
| 13 | Samsung | Technology & Electronics | 1.53× | ||
| 14 | Poste italiane | Business & Career | 1.52× | ||
| 15 | Angel | Politics & Society | 1.52× | ||
| 16 | Home Appliances | Home & Garden | 1.51× | ||
| 17 | Jesus | Politics & Society | 1.51× | ||
| 18 | Information technology | Business & Career | 1.51× | ||
| 19 | Laptop | Technology & Electronics | 1.51× | ||
| 20 | Vodafone | Technology & Electronics | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.39× | |
| Spirituality | BALANCE | 1.38× | |
| Patriotism | CONSERVATISM | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.91× | |
| Design Affinity | PREMIUM | 0.92× | |
| Healthy Lifestyle | BALANCE | 0.95× |
Electronics has an estimated audience of 13,879,593 people in Italy, concentrated in Lombardy and Lazio.
41.8% of Electronics fans are female, 58.2% are male, with an average age of 43.2 years.
Electronics fans show strongest brand affinity for Leggo (1.68×), Subito.it (1.69×), and UniEuro (1.53×) over the country average.
Electronics fans in Italy are most concentrated in Lombardy (reach ~3M), Lazio (reach ~2.5M), and Sicilia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Electronics itself, the audience over-indexes on Subito.it (1.69×), UniEuro (1.53×), Poste italiane (1.52×), and Home Appliances (1.51×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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