Electronics Audience in Italy
Electronics has an estimated audience of 13,879,593 people in Italy. 41.8% are female, 58.2% are male, average age 43.2. Top regions: Lombardy, Lazio, Sicilia. Top brand affinities: Pope Francis, Leggo, Subito.it, UniEuro, Poste italiane.
The average Electronics fan in Italy is 43.2 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Sicilia. Top brand affinities include Pope Francis, Leggo, Subito.it, with strongest over-indexing on Pope Francis (1.64× the country average). Demographically, the Electronics audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Electronics fans
| Metric | Value |
|---|---|
| Female | 41.8% |
| Male | 58.2% |
| Average age | 43.2 |
| Estimated audience size | 13,879,593 |
Audience persona
The typical Electronics fan in Italy is more male, around 43.2 years old, with strong Community Orientation tendencies and a notable affinity for Pope Francis.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,780,441 | 1.14× |
| Lazio | 2,337,826 | 1.38× |
| Sicilia | 1,750,885 | 1.45× |
| Campania | 1,664,561 | 1.07× |
| Tuscany | 1,361,454 | 1.48× |
| Veneto | 1,317,438 | 1.2× |
| Emilia-Romagna | 1,169,008 | 1.03× |
| Piedmont | 953,280 | 0.93× |
| Puglia | 899,397 | 0.94× |
| Trentino-Alto Adige/Südtirol | 389,223 | 1.48× |
| Sardinia | 388,639 | 1× |
| Liguria | 377,837 | 0.97× |
| Friuli-Venezia Giulia | 295,191 | 1.13× |
| Calabria | 279,359 | 0.66× |
| Marche | 213,537 | 0.62× |
| Abruzzo | 191,934 | 0.63× |
| Umbria | 162,052 | 0.72× |
| Basilicata | 66,555 | 0.53× |
| Aosta Valley | 43,555 | 1.23× |
| Molise | 27,980 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pope Francis | 1.64× | Politics & Society |
| Leggo | 1.68× | News |
| Subito.it | 1.69× | Shopping |
| UniEuro | 1.53× | Shopping |
| Poste italiane | 1.52× | Business & Career |
| Home Appliances | 1.51× | Home & Garden |
| Telecommunication | 1.57× | Technology & Electronics |
| Il Mattino | 1.58× | News |
| AutoScout24 | 1.58× | Cars & Mobility |
| Jesus | 1.51× | Politics & Society |
| Invention | 1.7× | Business & Career |
| Smiley | 1.77× | Internet & Social Media |
| Wireless | 1.62× | Technology & Electronics |
| Cloud computing | 1.55× | Technology & Electronics |
| Information technology | 1.51× | Business & Career |
| Angel | 1.52× | Politics & Society |
| Samsung | 1.53× | Technology & Electronics |
| Visible spectrum | 1.54× | Health |
| Laptop | 1.51× | Technology & Electronics |
| Vodafone | 1.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.35 |
| Patriotism | CONSERVATISM | 1.26 |
| Convenience Orientation | PREMIUM | 1.25 |
| Need for Security | CONSERVATISM | 1.24 |
| Social Media Usage | JOY | 1.11 |
| Luxury Orientation | PREMIUM | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
See Electronics audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Electronics have in Italy?
Electronics has an estimated audience of 13,879,593 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Electronics fans?
41.8% of Electronics fans are female, 58.2% are male, with an average age of 43.2 years.
Which brands do Electronics fans like most?
Electronics fans show strongest brand affinity for Pope Francis (1.64×), Leggo (1.68×), and Subito.it (1.69×) over the country average.
Where do Electronics fans live in Italy?
Electronics fans in Italy are most concentrated in Lombardy (reach 2,780,441), Lazio (reach 2,337,826), and Sicilia (reach 1,750,885). These three regions account for the largest share of the active audience.
What other brands do Electronics fans also like?
Beyond Electronics itself, the audience over-indexes on Leggo (1.68×), Subito.it (1.69×), UniEuro (1.53×), and Poste italiane (1.52×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.