Electronics Audience in Mexico
Electronics has an estimated audience of 6,702,533 people in Mexico. 42.4% are female, 57.6% are male, average age 34.3.
Demographically, the Electronics audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Technology & Electronics · Type: Topic · Subtype: Field of study
Demographics of Electronics fans
| Metric | Value |
|---|---|
| Female | 42.4% |
| Male | 57.6% |
| Average age | 34.3 |
| Estimated audience size | 6,702,533 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.73 |
| Luxury Orientation | PREMIUM | 2.36 |
| Quality Awareness | PREMIUM | 2.1 |
| Family Orientation | CONSERVATISM | 2.02 |
| Price Sensitivity | PREMIUM | 1.85 |
| Risk Appetite | THRILL | 1.78 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
See Electronics audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.