A data profile of the people who buy, follow and care about Electronics in India — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 20,307,472 people in India.
The average Electronics fan in India is 31.8 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Tamil Nadu.
Top brand affinities include OPPO, Headphones, Star Plus, with strongest over-indexing on OPPO (1.78× the country average).
Demographically, the Electronics audience skews more male with an average age of 31.8, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Electronics fan in India is more male, around 31.8 years old, with strong Community Orientation tendencies and a notable affinity for OPPO.
The key figures that characterise the Electronics profile in India.
23.5% are female, 76.5% are male, average age 31.8.
| Metric | Value |
|---|---|
| Female | 23.5% |
| Male | 76.5% |
| Average age | 31.8 |
| Estimated audience size | 20,307,472 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 30% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Electronics audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
Where the Electronics audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madhya Pradesh | ~600K | 1.46× | |
| 02 | Bihar | ~500K | 1.36× | |
| 03 | Uttar Pradesh | ~1.5M | 1.31× | |
| 04 | Chhattisgarh | ~200K | 1.31× | |
| 05 | Tamil Nadu | ~600K | 1.30× | |
| 06 | Jharkhand | ~200K | 1.28× | |
| 07 | Maharashtra | ~1M | 1.22× | |
| 08 | Andhra Pradesh | ~300K | 1.20× | |
| 09 | Karnataka | ~600K | 1.19× | |
| 10 | Uttarakhand | ~100K | 1.16× | |
| 11 | Rajasthan | ~500K | 1.15× | |
| 12 | Punjab (region) | ~300K | 1.14× | |
| 13 | Telangana | ~300K | 1.11× | |
| 14 | Goa | ~20K | 1.10× | |
| 15 | Haryana | ~300K | 1.09× | |
| 16 | Gujarat | ~600K | 1.07× | |
| 17 | Himachal Pradesh | ~80K | 1.00× | |
| 18 | Kerala | ~300K | 0.97× | |
| 19 | Assam | ~200K | 0.96× | |
| 20 | West Bengal | ~600K | 0.95× | |
| 21 | Odisha | ~200K | 0.94× | |
| 22 | Tripura | ~20K | 0.86× | |
| 23 | Sikkim | ~7K | 0.83× | |
| 24 | Arunachal Pradesh | ~10K | 0.79× | |
| 25 | Nagaland | ~10K | 0.77× | |
| 26 | Mizoram | ~10K | 0.74× | |
| 27 | Manipur | ~20K | 0.73× | |
| 28 | Meghalaya | ~20K | 0.73× | |
| 29 | Jammu and Kashmir | ~70K | 0.71× |
The strongest cross-interests of the Electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mi | Technology & Electronics | 1.99× | ||
| 02 | OPPO | Technology & Electronics | 1.78× | ||
| 03 | Vivo (telecommunications) | Technology & Electronics | 1.68× | ||
| 04 | High Stakes Gambling | Games | 1.68× | ||
| 05 | Apple | Technology & Electronics | 1.66× | ||
| 06 | Women's cricket | Sports | 1.65× | ||
| 07 | Xiaomi | Technology & Electronics | 1.64× | ||
| 08 | Samsung Galaxy | Technology & Electronics | 1.60× | ||
| 09 | Headphones | Technology & Electronics | 1.57× | ||
| 10 | Smart device | Technology & Electronics | 1.57× | ||
| 11 | Mobile phone accessories | Technology & Electronics | 1.55× | ||
| 12 | Amplifier | Technology & Electronics | 1.55× | ||
| 13 | Lenovo | Technology & Electronics | 1.55× | ||
| 14 | Telephone | Technology & Electronics | 1.54× | ||
| 15 | Huawei | Technology & Electronics | 1.54× | ||
| 16 | Loudspeaker | Technology & Electronics | 1.53× | ||
| 17 | Star Plus | Movies & TV | 1.51× | ||
| 18 | Wireless | Technology & Electronics | 1.50× | ||
| 19 | High-end audio | Technology & Electronics | 1.50× | ||
| 20 | Indian Cricket | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.11× | |
| Social Media Usage | JOY | 1.11× | |
| Need for Security | CONSERVATISM | 1.05× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Patriotism | CONSERVATISM | 0.82× |
Electronics has an estimated audience of 20,307,472 people in India, concentrated in Uttar Pradesh and Maharashtra.
23.5% of Electronics fans are female, 76.5% are male, with an average age of 31.8 years.
Electronics fans show strongest brand affinity for OPPO (1.78×), Headphones (1.57×), and Star Plus (1.51×) over the country average.
Electronics fans in India are most concentrated in Uttar Pradesh (reach ~1.5M), Maharashtra (reach ~1M), and Tamil Nadu (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Electronics itself, the audience over-indexes on Headphones (1.57×), Star Plus (1.51×), Apple (1.66×), and Vivo (telecommunications) (1.68×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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