A data profile of the people who buy, follow and care about Electronics in Finland — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 617,035 people in Finland.
Electronics has an estimated audience of 617,035 people in Finland. 39.3% are female, 60.7% are male, average age 44.3. Top brand affinities: Dernières Nouvelles d'Alsace, Google, Helsingin Sanomat, YouTube, Yle Uutiset.
Top brand affinities include Dernières Nouvelles d'Alsace, Google, Helsingin Sanomat, with strongest over-indexing on Dernières Nouvelles d'Alsace (2.03× the country average).
Demographically, the Electronics audience skews more male with an average age of 44.3, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.
The typical Electronics fan in Finland is more male, around 44.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dernières Nouvelles d'Alsace.
The key figures that characterise the Electronics profile in Finland.
39.3% are female, 60.7% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 39.3% |
| Male | 60.7% |
| Average age | 44.3 |
| Estimated audience size | 617,035 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 33% |
of the worldwide Electronics audience comes from Finland.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
The strongest cross-interests of the Electronics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dernières Nouvelles d'Alsace | News | 2.03× | ||
| 02 | Biltema | Business & Career | 1.85× | ||
| 03 | Veikkaus | Games | 1.84× | ||
| 04 | Internet & Social Media | 1.83× | |||
| 05 | Internet & Social Media | 1.80× | |||
| 06 | Chat GPT | Technology & Electronics | 1.77× | ||
| 07 | Leisure | Travel & Leisure | 1.74× | ||
| 08 | Helsingin Sanomat | News | 1.71× | ||
| 09 | Internet & Social Media | 1.68× | |||
| 10 | Clas Ohlson | Shopping | 1.68× | ||
| 11 | Kauppalehti | News | 1.65× | ||
| 12 | Liiga | Sports | 1.63× | ||
| 13 | YouTube | Movies & TV | 1.62× | ||
| 14 | Helsinki | Travel & Leisure | 1.59× | ||
| 15 | Finland | Travel & Leisure | 1.58× | ||
| 16 | Nordic countries | Travel & Leisure | 1.58× | ||
| 17 | Yle Uutiset | Movies & TV | 1.53× | ||
| 18 | Iltalehti | News | 1.52× | ||
| 19 | Ilta-Sanomat | News | 1.52× | ||
| 20 | Nature | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.49× | |
| Need for Security | CONSERVATISM | 1.39× | |
| Social Media Usage | JOY | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.15× | |
| Patriotism | CONSERVATISM | 0.36× | |
| Travelling | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Finland who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Finland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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