A data profile of the people who buy, follow and care about Electronics in Portugal — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 2,763,805 people in Portugal.
The average Electronics fan in Portugal is 44.6 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Faro District.
The key figures that characterise the Electronics profile in Portugal.
44.6% are female, 55.4% are male, average age 44.6.
| Metric | Value |
|---|---|
| Female | 44.6% |
| Male | 55.4% |
| Average age | 44.6 |
| Estimated audience size | 2,763,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Electronics audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 20.5% |
| India | 7.8% |
| Brazil | 6.0% |
Where the Electronics audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~300K | 1.80× | |
| 02 | Madeira | ~100K | 1.48× | |
| 03 | Lisbon District | ~1M | 1.47× | |
| 04 | Porto District | ~800K | 1.25× | |
| 05 | Santarém District | ~200K | 1.25× | |
| 06 | Azores | ~90K | 1.20× | |
| 07 | Leiria District | ~200K | 1.02× | |
| 08 | Bragança District | ~30K | 0.99× | |
| 09 | Vila Real District | ~50K | 0.96× | |
| 10 | Portalegre District | ~30K | 0.96× | |
| 11 | Setúbal District | ~300K | 0.95× | |
| 12 | Coimbra District | ~100K | 0.95× | |
| 13 | Beja District | ~40K | 0.95× | |
| 14 | Guarda District | ~30K | 0.95× | |
| 15 | Braga District | ~300K | 0.94× | |
| 16 | Viana do Castelo District | ~70K | 0.94× | |
| 17 | Castelo Branco District | ~50K | 0.94× | |
| 18 | Évora District | ~50K | 0.94× | |
| 19 | Viseu District | ~90K | 0.92× | |
| 20 | Aveiro District | ~200K | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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