Rascasse Audience Intelligence

Electronics Audience in United States

A data profile of the people who buy, follow and care about Electronics in United States — modelled from more than twelve digital signal sources. Electronics has an estimated audience of 53,608,525 people in United States.

#24among Field of study in United States#266among Topic in United States#18in Technology & Electronics

The average Electronics fan in United States is 41.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Bad Bunny, Mexico City, Western Union, with strongest over-indexing on Bad Bunny (1.51× the country average).

Demographically, the Electronics audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Tradition, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electronics fan in United States is more male, around 41.8 years old, with strong Tradition tendencies and a notable affinity for Bad Bunny.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electronics profile in United States.

Audience size
53.6M
in United States
Gender
44.3%♀
55.7% male
Age
41.8
average years
Country rank
#365
Topic in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electronics fans

44.3% are female, 55.7% are male, average age 41.8.

Fig. 02

Gender split

44.3%
Female
55.7%
Male
Demographic split for Electronics audience in United States
MetricValue
Female44.3%
Male55.7%
Average age41.8
Estimated audience size53,608,525
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Electronics audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4922%
50+27%
Fig. 04

Worldwide distribution

20.5%

of the worldwide Electronics audience comes from United States.

Worldwide audience distribution share by country for Electronics
CountryShare
United States20.5%
India7.8%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electronics audience in United States is strongest.

Fig. 05

Top regions by affinity

Electronics fans by region: top regions in United States
#RegionReachAffinity×
01Kansas~600K1.43×
02Oregon~800K1.34×
03California~7.5M1.27×
04Hawaii~300K1.21×
05Washington~1.5M1.20×
06New York~3.5M1.18×
07Alaska~100K1.13×
08Washington, District of Columbia~200K1.12×
09Colorado~900K1.08×
10Montana~200K1.08×
11Tennessee~1M1.07×
12Nevada~600K1.07×
13Mississippi~500K1.07×
14Alabama~800K1.06×
15Louisiana~700K1.05×
16Arkansas~500K1.05×
17Texas~5M1.03×
18Idaho~300K1.03×
19West Virginia~300K1.03×
20Arizona~1M1.01×
21New Mexico~300K1.00×
22Vermont~90K1.00×
23Georgia~1.5M0.98×
24Missouri~800K0.98×
25Oklahoma~600K0.98×
26Pennsylvania~1.5M0.97×
27Illinois~1.5M0.97×
28New Jersey~1.5M0.97×
29Florida~3.5M0.96×
30Ohio~1.5M0.95×
31Virginia~1M0.95×
32Maine~200K0.95×
33South Carolina~800K0.94×
34Delaware~100K0.94×
35Indiana~900K0.93×
36Kentucky~600K0.93×
37Utah~400K0.93×
38Michigan~1.5M0.92×
39Nebraska~200K0.92×
40Minnesota~700K0.91×
41North Carolina~1.5M0.90×
42Massachusetts~1M0.90×
43Iowa~400K0.90×
44Maryland~800K0.89×
45South Dakota~100K0.89×
46North Dakota~100K0.89×
47Wisconsin~700K0.88×
48New Hampshire~200K0.85×
49Rhode Island~100K0.81×
50Connecticut~400K0.77×
Fig. 06

Affinity by region

Affinity by region — Electronics, United States
0.77×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electronics audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electronics audience
#·InterestCategoryAffinity×
01GuerreroTravel & Leisure2.00×
02ZacatecasTravel & Leisure1.91×
03MichoacánTravel & Leisure1.81×
04PueblaTravel & Leisure1.80×
05Norteño (music)Music & Radio1.79×
06musica rancheraMusic & Radio1.78×
07MonterreyTravel & Leisure1.75×
08SinaloaTravel & Leisure1.72×
09El SalvadorTravel & Leisure1.69×
10Benny BlancoMusic & Radio1.68×
11Mexico CityTravel & Leisure1.62×
12Western UnionBusiness & Career1.58×
13VolarisTravel & Leisure1.55×
14UruguayTravel & Leisure1.53×
15MariachiMusic & Radio1.53×
16CumbiaMusic & Radio1.52×
17Bad BunnyMusic & Radio1.51×
18HondurasTravel & Leisure1.51×
19PetróleoCars & Mobility1.51×
20Club AméricaSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electronics audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electronics audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.11×
Need for SecurityCONSERVATISM1.06×
Social Media UsageJOY1.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electronics audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
Pet OwnershipJOY0.87×
TravellingTHRILL0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electronics have in United States?

Electronics has an estimated audience of 53,608,525 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Electronics fans?

44.3% of Electronics fans are female, 55.7% are male, with an average age of 41.8 years.

03

Which brands do Electronics fans like most?

Electronics fans show strongest brand affinity for Bad Bunny (1.51×), Mexico City (1.62×), and Western Union (1.58×) over the country average.

04

Where do Electronics fans live in United States?

Electronics fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~5M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.

05

What other brands do Electronics fans also like?

Beyond Electronics itself, the audience over-indexes on Mexico City (1.62×), Western Union (1.58×), Uruguay (1.53×), and El Salvador (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Electronics audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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