Electronics Audience in United States

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Electronics has an estimated audience of 53,608,525 people in United States. 44.3% are female, 55.7% are male, average age 41.8. Top regions: California, Texas, New York. Top brand affinities: Bad Bunny, Mexico City, Western Union, Uruguay, El Salvador.

The average Electronics fan in United States is 41.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bad Bunny, Mexico City, Western Union, with strongest over-indexing on Bad Bunny (1.51× the country average). Demographically, the Electronics audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic · Subtype: Field of study

Demographics of Electronics fans

Demographic split for Electronics audience in United States
MetricValue
Female44.3%
Male55.7%
Average age41.8
Estimated audience size53,608,525

Audience persona

The typical Electronics fan in United States is more male, around 41.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Bad Bunny.

Top regions in United States

Top regions ranked by reach for Electronics in United States
RegionReachAffinity
California8,252,9871.4×
Texas4,956,7351.08×
New York4,007,8531.34×
Florida3,757,5221.04×
Illinois1,819,5121.02×
Pennsylvania1,686,7180.93×
Georgia1,664,6521.01×
Ohio1,566,2810.95×
North Carolina1,531,1770.95×
New Jersey1,468,2911.08×
Washington1,431,8871.33×
Michigan1,308,6960.93×
Virginia1,308,0661×
Arizona1,199,8751.1×
Tennessee1,173,9761.09×
Massachusetts989,9530.94×
Colorado944,4571.12×
Indiana936,9150.96×
Oregon887,6131.44×
Missouri864,1631×
Maryland814,2860.88×
Alabama738,4950.99×
South Carolina730,9820.91×
Kansas723,3791.71×
Louisiana710,1481.03×
Wisconsin705,9080.88×
Minnesota687,8550.9×
Nevada625,8511.21×
Kentucky605,6250.9×
Oklahoma569,1780.96×
Utah463,9030.97×
Arkansas436,9770.99×
Connecticut431,1090.8×
Mississippi419,0280.95×
Iowa388,4070.88×
Idaho259,4480.97×
New Mexico258,6230.96×
Hawaii255,5891.11×
Nebraska245,4580.91×
West Virginia210,2780.84×
Washington, District of Columbia198,9691.23×
New Hampshire165,6650.78×
Maine158,8250.83×
Montana134,4260.9×
Rhode Island126,4380.74×
Delaware111,9780.76×
Alaska108,2060.94×
South Dakota99,5130.8×
North Dakota88,8180.81×
Vermont85,5400.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electronics audience
BrandAffinityCategory
Bad Bunny1.51×Music & Radio
Mexico City1.62×Travel & Leisure
Western Union1.58×Business & Career
Uruguay1.53×Travel & Leisure
El Salvador1.69×Travel & Leisure
Monterrey1.75×Travel & Leisure
Norteño (music)1.79×Music & Radio
Club América1.51×Sports
Honduras1.51×Travel & Leisure
Petróleo1.51×Cars & Mobility
musica ranchera1.78×Music & Radio
Sinaloa1.72×Travel & Leisure
Puebla1.8×Travel & Leisure
Mariachi1.53×Music & Radio
Benny Blanco1.68×Music & Radio
Guerrero2×Travel & Leisure
Michoacán1.81×Travel & Leisure
Cumbia1.52×Music & Radio
Volaris1.55×Travel & Leisure
Zacatecas1.91×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electronics audience
TraitClusterScore
Early Adopter MentalityPOWER2.03
LGBTQ+ IdentityOPEN1.73
IndulgenceJOY1.49
Family OrientationCONSERVATISM1.45
Need for SecurityCONSERVATISM1.34
Price SensitivityPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Electronics
CountryShare
United States20.5%
India7.8%
Brazil6.0%

See Electronics audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Electronics have in United States?

Electronics has an estimated audience of 53,608,525 people in United States, concentrated in California and Texas.

What is the gender split and age of Electronics fans?

44.3% of Electronics fans are female, 55.7% are male, with an average age of 41.8 years.

Which brands do Electronics fans like most?

Electronics fans show strongest brand affinity for Bad Bunny (1.51×), Mexico City (1.62×), and Western Union (1.58×) over the country average.

Where do Electronics fans live in United States?

Electronics fans in United States are most concentrated in California (reach 8,252,987), Texas (reach 4,956,735), and New York (reach 4,007,853). These three regions account for the largest share of the active audience.

What other brands do Electronics fans also like?

Beyond Electronics itself, the audience over-indexes on Mexico City (1.62×), Western Union (1.58×), Uruguay (1.53×), and El Salvador (1.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electronics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.