Michoacán Audience in United States

Michoacán logo

Michoacán has an estimated audience of 4,360,868 people in United States. 42.0% are female, 58.0% are male, average age 38.2. Top regions: California, Texas, Illinois. Top brand affinities: Nationality, Kendra Scott, Progressive rock, jordy nelson, Minnesota.

The average Michoacán fan in United States is 38.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Illinois. Top brand affinities include Nationality, Kendra Scott, Progressive rock, with strongest over-indexing on Nationality (5.23× the country average). Demographically, the Michoacán audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI

Demographics of Michoacán fans

Demographic split for Michoacán audience in United States
MetricValue
Female42.0%
Male58.0%
Average age38.2
Estimated audience size4,360,868

Audience persona

The typical Michoacán fan in United States is more male, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Nationality.

Top regions in United States

Top regions ranked by reach for Michoacán in United States
RegionReachAffinity
California1,587,3783.31×
Texas665,7721.78×
Illinois292,4472.01×
Washington237,8452.72×
Florida214,6970.73×
New York189,7390.78×
Arizona157,7351.77×
Georgia149,8521.12×
North Carolina119,1180.91×
Oregon112,1832.24×
Colorado111,3971.62×
Nevada90,1862.14×
Michigan85,4540.75×
Virginia83,0940.78×
Tennessee75,3660.86×
Ohio73,7850.55×
Pennsylvania73,2560.5×
New Jersey69,8220.63×
Indiana64,5730.81×
Utah63,7221.63×
Missouri56,4850.8×
Minnesota55,8910.89×
Wisconsin52,0500.79×
Massachusetts50,2500.58×
Maryland47,6810.64×
Oklahoma42,1150.87×
Kansas40,0871.17×
South Carolina37,9480.58×
Alabama37,8590.62×
Louisiana37,0300.66×
Idaho34,8731.59×
Iowa32,6200.91×
Arkansas31,5400.88×
Kentucky30,9400.57×
New Mexico30,3101.39×
Nebraska27,7411.27×
Connecticut27,2450.62×
Washington, District of Columbia14,4981.11×
Mississippi13,6550.38×
Hawaii8,4530.45×
Alaska8,4370.9×
New Hampshire7,8950.46×
Rhode Island7,6240.55×
South Dakota6,7760.67×
West Virginia6,7640.33×
Maine6,7230.43×
Montana6,3740.53×
North Dakota6,1260.68×
Delaware6,0240.5×
Wyoming5,4710.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Michoacán audience
BrandAffinityCategory
Nationality5.23×Politics & Society
Kendra Scott5.85×Fashion & Accessoires
Progressive rock3.55×Music & Radio
jordy nelson22.1×Sports
Minnesota2.16×Travel & Leisure
Panama4.51×Travel & Leisure
Homie17.88×Politics & Society
Combat sport1.54×Sports
Israel1.96×Travel & Leisure
Personality5.02×Business & Career
Hog Hunting2.63×Sports
Macha8×Food & Beverages
Jordan Fisher5.39×Movies & TV
Isabela (province)8.17×
Buying and Selling Real Estate4.2×Home & Garden
TeachHUB2.13×Business & Career
edureka19×Business & Career
James Madison University6.38×Business & Career
Mothercare1.61×Kids & Family
Sears2.04×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Michoacán audience
TraitClusterScore
SpiritualityBALANCE1.16
Urban LifestyleOPEN1.16
Need for SecurityCONSERVATISM1.12
ExtroversionTHRILL1.11
Social Media UsageJOY1.09
Family OrientationCONSERVATISM0.95

Worldwide distribution

Worldwide audience distribution share by country for Michoacán
CountryShare
Mexico45.1%
United States33.8%
Colombia4.4%

See Michoacán audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Michoacán have in United States?

Michoacán has an estimated audience of 4,360,868 people in United States, concentrated in California and Texas.

What is the gender split and age of Michoacán fans?

42.0% of Michoacán fans are female, 58.0% are male, with an average age of 38.2 years.

Which brands do Michoacán fans like most?

Michoacán fans show strongest brand affinity for Nationality (5.23×), Kendra Scott (5.85×), and Progressive rock (3.55×) over the country average.

Where do Michoacán fans live in United States?

Michoacán fans in United States are most concentrated in California (reach 1,587,378), Texas (reach 665,772), and Illinois (reach 292,447). These three regions account for the largest share of the active audience.

What other brands do Michoacán fans also like?

Beyond Michoacán itself, the audience over-indexes on Kendra Scott (5.85×), Progressive rock (3.55×), jordy nelson (22.1×), and Minnesota (2.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Michoacán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.