Rascasse Audience Intelligence

Michoacán Audience in United States

A data profile of the people who buy, follow and care about Michoacán in United States — modelled from more than twelve digital signal sources. Michoacán has an estimated audience of 4,360,868 people in United States.

#536among POI in United States#629in Travel & Leisure

The average Michoacán fan in United States is 38.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Illinois.

Top brand affinities include Mariachi, Cruz Azul, Mexico, with strongest over-indexing on Mariachi (15.17× the country average).

Demographically, the Michoacán audience skews more male with an average age of 38.2, and over-indexes on personality traits such as Spirituality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Michoacán fan in United States is more male, around 38.2 years old, with strong Spirituality tendencies and a notable affinity for Mariachi.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Michoacán profile in United States.

Audience size
4.4M
in United States
Gender
42.0%♀
58.0% male
Age
38.2
average years
Country rank
#7475
POI in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Michoacán fans

42.0% are female, 58.0% are male, average age 38.2.

Fig. 02

Gender split

42.0%
Female
58.0%
Male
Demographic split for Michoacán audience in United States
MetricValue
Female42.0%
Male58.0%
Average age38.2
Estimated audience size4,360,868
Fig. 03

Age distribution

Ø 38.2
average years
Age distribution of the Michoacán audience in United States
Age bracketShare%
16-1919%
20-2921%
30-3924%
40-4922%
50+14%
Fig. 04

Worldwide distribution

33.8%

of the worldwide Michoacán audience comes from United States.

Worldwide audience distribution share by country for Michoacán
CountryShare
Mexico45.1%
United States33.8%
Colombia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Michoacán audience in United States is strongest.

Fig. 05

Top regions by affinity

Michoacán fans by region: top regions in United States
#RegionReachAffinity×
01California~2M3.98×
02Nevada~100K3.02×
03Oregon~100K2.53×
04Washington~200K2.27×
05Illinois~300K2.21×
06Arizona~200K1.86×
07Idaho~40K1.86×
08Utah~70K1.81×
09Texas~600K1.57×
10Colorado~100K1.48×
11New Mexico~30K1.26×
12Kansas~40K1.25×
13Georgia~200K1.24×
14Nebraska~20K1.14×
15Arkansas~40K1.04×
16North Carolina~100K0.95×
17Alaska~9K0.94×
18Indiana~70K0.93×
19Oklahoma~40K0.92×
20Iowa~30K0.90×
21Wisconsin~60K0.89×
22Washington, District of Columbia~10K0.84×
23Tennessee~70K0.83×
24Minnesota~50K0.83×
25Montana~10K0.83×
26Vermont~6K0.82×
27South Dakota~8K0.81×
28North Dakota~7K0.81×
29Hawaii~10K0.80×
30Missouri~50K0.77×
31Delaware~9K0.76×
32Alabama~50K0.74×
33Rhode Island~10K0.72×
34Maine~10K0.71×
35West Virginia~10K0.70×
36New Hampshire~10K0.70×
37Virginia~70K0.68×
38Kentucky~40K0.68×
39Michigan~80K0.67×
40South Carolina~40K0.67×
41Louisiana~40K0.66×
42Mississippi~20K0.65×
43Florida~200K0.63×
44Connecticut~30K0.60×
45New York~100K0.55×
46Maryland~40K0.54×
47New Jersey~60K0.53×
48Ohio~70K0.52×
49Massachusetts~40K0.47×
50Pennsylvania~70K0.45×
Fig. 06

Affinity by region

Affinity by region — Michoacán, United States
0.45×1.00×3.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Michoacán audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Michoacán audience
#·InterestCategoryAffinity×
01AcapulcoTravel & Leisure18.47×
02Lyric poetryLiterature15.32×
03MariachiMusic & Radio15.17×
04Benny BlancoMusic & Radio14.26×
05Cruz AzulSports14.24×
06CumbiaMusic & Radio13.59×
07FIFA Club World CupSports13.49×
08VolarisTravel & Leisure13.17×
09Atlético MadridSports11.54×
10Club AméricaSports10.06×
11Cillian MurphyMovies & TV8.33×
12Liga MXSports7.18×
13Web serverTechnology & Electronics5.96×
14MexicoTravel & Leisure5.00×
15TacoFood & Beverages4.91×
16WhatsAppInternet & Social Media4.28×
17Spanish languagePolitics & Society3.88×
18Staples (Canada)Business & Career3.74×
19Las VegasTravel & Leisure3.37×
20NatureHome & Garden2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Michoacán audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Michoacán audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.81×
Need for SecurityCONSERVATISM1.72×
Urban LifestyleOPEN1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Michoacán audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.70×
IndividualismJOY0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Michoacán have in United States?

Michoacán has an estimated audience of 4,360,868 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Michoacán fans?

42.0% of Michoacán fans are female, 58.0% are male, with an average age of 38.2 years.

03

Which brands do Michoacán fans like most?

Michoacán fans show strongest brand affinity for Mariachi (15.17×), Cruz Azul (14.24×), and Mexico (5×) over the country average.

04

Where do Michoacán fans live in United States?

Michoacán fans in United States are most concentrated in California (reach ~2M), Texas (reach ~600K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Michoacán fans also like?

Beyond Michoacán itself, the audience over-indexes on Cruz Azul (14.24×), Mexico (5×), Cumbia (13.59×), and Volaris (13.17×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Michoacán audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Michoacán. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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