Las Vegas Audience in United States

Las Vegas logo

Las Vegas has an estimated audience of 43,767,385 people in United States. 48.9% are female, 51.1% are male, average age 40.5. Top regions: California, Texas, Nevada. Top brand affinities: Ultimate Fighting Championship, Google Flights, Nevada, Mixed martial arts, Casino.

The average Las Vegas fan in United States is 40.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include Ultimate Fighting Championship, Google Flights, Nevada, with strongest over-indexing on Ultimate Fighting Championship (1.79× the country average). Demographically, the Las Vegas audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Las Vegas fans

Demographic split for Las Vegas audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.5
Estimated audience size43,767,385

Audience persona

The typical Las Vegas fan in United States is balanced, around 40.5 years old, with strong Quality Awareness tendencies and a notable affinity for Ultimate Fighting Championship.

Top regions in United States

Top regions ranked by reach for Las Vegas in United States
RegionReachAffinity
California8,424,7741.75×
Texas3,598,3430.96×
Nevada2,430,00011.25×
Florida2,070,7350.7×
Arizona1,740,8351.95×
New York1,642,1490.67×
Illinois1,261,5630.87×
Washington1,049,9811.2×
Georgia915,3270.68×
Ohio880,9360.65×
Pennsylvania803,6890.55×
Colorado786,3531.14×
North Carolina784,3770.6×
Michigan781,4900.68×
Utah765,1371.95×
New Jersey696,4790.63×
Virginia642,2370.6×
Tennessee560,1950.64×
Massachusetts529,1040.61×
Oregon527,3211.05×
Indiana511,5310.64×
Minnesota510,2140.81×
Alabama459,3030.75×
Missouri457,8350.65×
Maryland442,4570.59×
Wisconsin439,8300.67×
South Carolina371,5640.56×
Louisiana363,6310.64×
New Mexico345,2531.57×
Oklahoma343,5950.71×
Kentucky324,6410.59×
Hawaii261,0431.39×
Idaho254,0691.16×
Kansas238,5660.69×
Iowa233,8690.65×
Arkansas229,5480.64×
Connecticut227,9970.52×
Mississippi209,8370.58×
Nebraska151,0600.69×
Montana118,9040.98×
Washington, District of Columbia83,2490.63×
New Hampshire79,2600.46×
West Virginia78,1230.38×
Alaska75,6560.81×
North Dakota74,4020.83×
South Dakota70,4640.7×
Maine65,2530.42×
Rhode Island61,8330.44×
Wyoming58,0320.89×
Delaware56,2450.47×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Las Vegas audience
BrandAffinityCategory
Ultimate Fighting Championship1.79×Sports
Google Flights1.81×Travel & Leisure
Nevada1.78×Travel & Leisure
Mixed martial arts1.57×Sports
Casino1.52×Games
Combat sport1.53×Sports
O'Reilly Auto Parts1.62×Cars & Mobility
Las Vegas Strip2.34×Travel & Leisure
Las Vegas Valley2.23×Travel & Leisure
Slot machine1.67×Games
Las Vegas Raiders1.65×Sports
Din Tai Fung2.19×Food & Beverages
Casino games1.69×Games
Elon Musk1.7×Business & Career
Grappling1.56×Sports
Liga MX1.56×Sports
Chumba Casino1.54×Travel & Leisure
Sphere Las Vegas2.43×Travel & Leisure
Andrew Tate1.63×Internet & Social Media
Google Earth1.58×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Las Vegas audience
TraitClusterScore
Quality AwarenessPREMIUM1.38
Early Adopter MentalityPOWER1.33
ExtroversionTHRILL1.29
Design AffinityPREMIUM1.24
Risk AppetiteTHRILL1.15
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Las Vegas
CountryShare
United States48.3%
United Kingdom6.0%
Canada3.7%

See Las Vegas audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Las Vegas have in United States?

Las Vegas has an estimated audience of 43,767,385 people in United States, concentrated in California and Texas.

What is the gender split and age of Las Vegas fans?

48.9% of Las Vegas fans are female, 51.1% are male, with an average age of 40.5 years.

Which brands do Las Vegas fans like most?

Las Vegas fans show strongest brand affinity for Ultimate Fighting Championship (1.79×), Google Flights (1.81×), and Nevada (1.78×) over the country average.

Where do Las Vegas fans live in United States?

Las Vegas fans in United States are most concentrated in California (reach 8,424,774), Texas (reach 3,598,343), and Nevada (reach 2,430,000). These three regions account for the largest share of the active audience.

What other brands do Las Vegas fans also like?

Beyond Las Vegas itself, the audience over-indexes on Google Flights (1.81×), Nevada (1.78×), Mixed martial arts (1.57×), and Casino (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.