Rascasse Audience Intelligence

Las Vegas Audience in United States

A data profile of the people who buy, follow and care about Las Vegas in United States — modelled from more than twelve digital signal sources. Las Vegas has an estimated audience of 43,767,385 people in United States.

#3among City in United States#17among POI in United States#35in Travel & Leisure

The average Las Vegas fan in United States is 40.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Ultimate Fighting Championship, Google Flights, Nevada, with strongest over-indexing on Ultimate Fighting Championship (1.79× the country average).

Demographically, the Las Vegas audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Las Vegas fan in United States is balanced, around 40.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Ultimate Fighting Championship.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Las Vegas profile in United States.

Audience size
43.8M
in United States
Gender
48.9%♀
51.1% male
Age
40.5
average years
Country rank
#502
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Las Vegas fans

48.9% are female, 51.1% are male, average age 40.5.

Fig. 02

Gender split

48.9%
Female
51.1%
Male
Demographic split for Las Vegas audience in United States
MetricValue
Female48.9%
Male51.1%
Average age40.5
Estimated audience size43,767,385
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Las Vegas audience in United States
Age bracketShare%
16-1917%
20-2918%
30-3920%
40-4922%
50+23%
Fig. 04

Worldwide distribution

48.3%

of the worldwide Las Vegas audience comes from United States.

Worldwide audience distribution share by country for Las Vegas
CountryShare
United States48.3%
United Kingdom6.0%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Las Vegas audience in United States is strongest.

Fig. 05

Top regions by affinity

Las Vegas fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~2.5M12.08×
02New Mexico~400K1.94×
03Utah~800K1.92×
04Arizona~1.5M1.86×
05California~8M1.62×
06Hawaii~300K1.36×
07Idaho~300K1.17×
08Washington~1M1.11×
09Colorado~700K1.08×
10Oregon~500K1.00×
11Montana~100K0.99×
12Wyoming~60K0.96×
13North Dakota~80K0.88×
14Texas~3.5M0.87×
15Alaska~80K0.86×
16Illinois~1M0.80×
17Minnesota~500K0.77×
18South Dakota~70K0.73×
19Alabama~400K0.72×
20Oklahoma~300K0.69×
21Nebraska~200K0.69×
22Kansas~200K0.68×
23Florida~2M0.66×
24Wisconsin~400K0.65×
25Iowa~200K0.65×
26Georgia~900K0.64×
27Michigan~700K0.64×
28Louisiana~400K0.63×
29Arkansas~200K0.63×
30New York~1.5M0.62×
31Ohio~800K0.62×
32Indiana~500K0.62×
33Missouri~400K0.62×
34Washington, District of Columbia~80K0.62×
35Tennessee~500K0.61×
36New Jersey~700K0.59×
37Mississippi~200K0.59×
38Massachusetts~500K0.58×
39Virginia~600K0.57×
40Maryland~400K0.57×
41Kentucky~300K0.57×
42North Carolina~700K0.56×
43South Carolina~400K0.54×
44Pennsylvania~800K0.52×
45Connecticut~200K0.51×
46Delaware~60K0.48×
47New Hampshire~80K0.47×
48Rhode Island~60K0.46×
49Maine~70K0.43×
50West Virginia~80K0.42×
Fig. 06

Affinity by region

Affinity by region — Las Vegas, United States
0.42×1.00×12.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Las Vegas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Las Vegas audience
#·InterestCategoryAffinity×
01Sphere Las VegasTravel & Leisure2.43×
02Las Vegas StripTravel & Leisure2.34×
03Vegas Golden KnightsSports2.24×
04Las Vegas ValleyTravel & Leisure2.23×
05Din Tai FungFood & Beverages2.19×
06Hard Rock CafeMusic & Radio2.02×
07Google FlightsTravel & Leisure1.81×
08Ultimate Fighting ChampionshipSports1.79×
09NevadaTravel & Leisure1.78×
10Casino gamesGames1.69×
11Slot machineGames1.67×
12Las Vegas RaidersSports1.65×
13O'Reilly Auto PartsCars & Mobility1.62×
14Mixed martial artsSports1.57×
15GrapplingSports1.56×
16Liga MXSports1.56×
17Chumba CasinoTravel & Leisure1.54×
18Combat sportSports1.53×
19CasinoGames1.52×
20CoinbaseBusiness & Career1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Las Vegas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Las Vegas audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.47×
Luxury OrientationPREMIUM1.33×
Quality AwarenessPREMIUM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Las Vegas audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.87×
PatriotismCONSERVATISM0.87×
Pet OwnershipJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Las Vegas have in United States?

Las Vegas has an estimated audience of 43,767,385 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Las Vegas fans?

48.9% of Las Vegas fans are female, 51.1% are male, with an average age of 40.5 years.

03

Which brands do Las Vegas fans like most?

Las Vegas fans show strongest brand affinity for Ultimate Fighting Championship (1.79×), Google Flights (1.81×), and Nevada (1.78×) over the country average.

04

Where do Las Vegas fans live in United States?

Las Vegas fans in United States are most concentrated in California (reach ~8M), Texas (reach ~3.5M), and Nevada (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Las Vegas fans also like?

Beyond Las Vegas itself, the audience over-indexes on Google Flights (1.81×), Nevada (1.78×), Mixed martial arts (1.57×), and Casino (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Las Vegas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Las Vegas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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