Casino Audience in United States
Casino has an estimated audience of 33,963,778 people in United States. 50.2% are female, 49.8% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Powerball, Slot machine, Gambling, Chumba Casino, Indian Premier League.
The average Casino fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Powerball, Slot machine, Gambling, with strongest over-indexing on Powerball (1.83× the country average). Demographically, the Casino audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Extroversion, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Casino fans
| Metric | Value |
|---|---|
| Female | 50.2% |
| Male | 49.8% |
| Average age | 44.7 |
| Estimated audience size | 33,963,778 |
Audience persona
The typical Casino fan in United States is balanced, around 44.7 years old, with strong Extroversion tendencies and a notable affinity for Powerball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 4,776,571 | 1.28× |
| Texas | 2,578,898 | 0.88× |
| Florida | 1,800,166 | 0.78× |
| New York | 1,615,594 | 0.85× |
| Arizona | 1,267,528 | 1.83× |
| Washington | 1,097,314 | 1.61× |
| Illinois | 1,059,721 | 0.94× |
| Oklahoma | 1,008,609 | 2.67× |
| Michigan | 911,205 | 1.03× |
| Pennsylvania | 895,220 | 0.78× |
| Ohio | 790,283 | 0.76× |
| Indiana | 727,180 | 1.17× |
| Minnesota | 679,172 | 1.4× |
| Wisconsin | 644,256 | 1.26× |
| Georgia | 639,895 | 0.61× |
| Missouri | 627,024 | 1.15× |
| North Carolina | 593,034 | 0.58× |
| Nevada | 568,149 | 1.73× |
| Virginia | 558,582 | 0.68× |
| New Jersey | 544,440 | 0.63× |
| Tennessee | 538,749 | 0.79× |
| Louisiana | 538,483 | 1.23× |
| Colorado | 494,705 | 0.92× |
| Oregon | 476,604 | 1.22× |
| Alabama | 410,218 | 0.86× |
| Massachusetts | 397,118 | 0.59× |
| Kansas | 393,706 | 1.47× |
| Arkansas | 391,579 | 1.4× |
| Iowa | 367,612 | 1.31× |
| Mississippi | 363,259 | 1.3× |
| Kentucky | 338,252 | 0.79× |
| Maryland | 336,507 | 0.58× |
| New Mexico | 313,607 | 1.84× |
| South Carolina | 283,648 | 0.56× |
| Connecticut | 203,385 | 0.6× |
| Utah | 189,538 | 0.62× |
| Nebraska | 176,064 | 1.03× |
| Idaho | 164,224 | 0.96× |
| New Hampshire | 107,334 | 0.8× |
| Montana | 103,459 | 1.1× |
| South Dakota | 97,906 | 1.25× |
| North Dakota | 97,107 | 1.39× |
| West Virginia | 94,132 | 0.6× |
| Hawaii | 74,896 | 0.51× |
| Maine | 64,914 | 0.53× |
| Rhode Island | 64,114 | 0.59× |
| Delaware | 61,531 | 0.66× |
| Wyoming | 61,119 | 1.21× |
| Washington, District of Columbia | 57,558 | 0.56× |
| Alaska | 38,217 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Powerball | 1.83× | Games |
| Slot machine | 3.22× | Games |
| Gambling | 1.76× | Games |
| Chumba Casino | 3.4× | Travel & Leisure |
| Indian Premier League | 2.15× | Sports |
| Blackjack | 3.36× | Games |
| Casino games | 2.48× | Games |
| Mega Millions | 1.9× | Games |
| Nevada | 1.52× | Travel & Leisure |
| Solitaire | 2.16× | Games |
| Roulette | 3.85× | Games |
| Michigan Lottery | 2.22× | Games |
| Online poker | 2.15× | Games |
| Poker | 2.71× | Games |
| Sports betting | 2.12× | Games |
| Progressive jackpot | 3.03× | Games |
| Online gambling | 2.78× | Games |
| Sweepstakes | 1.63× | Games |
| Lottery | 1.86× | Games |
| Las Vegas Strip | 1.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.22 |
| Family Orientation | CONSERVATISM | 1.14 |
| Price Sensitivity | PREMIUM | 1.1 |
| Travelling | THRILL | 1.04 |
| Quality Awareness | PREMIUM | 1.04 |
| Convenience Orientation | PREMIUM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.8% |
| Japan | 6.5% |
| India | 6.5% |
See Casino audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Casino have in United States?
Casino has an estimated audience of 33,963,778 people in United States, concentrated in California and Texas.
What is the gender split and age of Casino fans?
50.2% of Casino fans are female, 49.8% are male, with an average age of 44.7 years.
Which brands do Casino fans like most?
Casino fans show strongest brand affinity for Powerball (1.83×), Slot machine (3.22×), and Gambling (1.76×) over the country average.
Where do Casino fans live in United States?
Casino fans in United States are most concentrated in California (reach 4,776,571), Texas (reach 2,578,898), and Florida (reach 1,800,166). These three regions account for the largest share of the active audience.
What other brands do Casino fans also like?
Beyond Casino itself, the audience over-indexes on Slot machine (3.22×), Gambling (1.76×), Chumba Casino (3.4×), and Indian Premier League (2.15×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Casino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.