Nevada Audience in United States

Nevada has an estimated audience of 30,472,710 people in United States. 50.1% are female, 49.9% are male, average age 42.9. Top regions: California, Texas, Nevada. Top brand affinities: MSN, Staples (Canada), Great Clips, Google Flights, Hollywood Sign.

The average Nevada fan in United States is 42.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Nevada. Top brand affinities include MSN, Staples (Canada), Great Clips, with strongest over-indexing on MSN (3.28× the country average). Demographically, the Nevada audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Region

Demographics of Nevada fans

Demographic split for Nevada audience in United States
MetricValue
Female50.1%
Male49.9%
Average age42.9
Estimated audience size30,472,710

Audience persona

The typical Nevada fan in United States is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for MSN.

Top regions in United States

Top regions ranked by reach for Nevada in United States
RegionReachAffinity
California4,076,4801.22×
Texas2,459,2740.94×
Nevada2,430,0009.09×
Florida1,720,3330.83×
New York1,323,3200.78×
Illinois789,6190.78×
Washington762,2411.25×
Arizona755,6211.21×
Georgia701,4940.75×
Pennsylvania689,0170.67×
North Carolina666,8160.73×
Ohio631,4080.67×
Virginia614,6160.83×
New Jersey571,3530.74×
Michigan547,1730.69×
Missouri491,9461×
Massachusetts462,5620.77×
Tennessee432,4390.71×
Colorado429,9090.9×
Oregon394,7621.13×
Indiana387,0840.7×
Utah380,8631.4×
Maryland379,9230.73×
Iowa332,5741.32×
Minnesota328,2630.75×
South Carolina298,3100.65×
Wisconsin293,9250.64×
Alabama285,9100.67×
Louisiana269,1540.68×
Oklahoma264,5490.78×
Kentucky255,7890.67×
Connecticut211,9870.69×
Kansas211,8210.88×
Idaho203,6261.33×
Arkansas201,2230.8×
Mississippi181,2740.72×
New Mexico134,2720.88×
Hawaii132,2731.01×
Nebraska113,7460.74×
West Virginia86,8800.61×
Washington, District of Columbia83,8710.92×
Montana79,5430.94×
New Hampshire77,7630.65×
Maine71,8880.66×
Alaska71,8831.1×
Rhode Island59,8840.62×
Delaware53,9420.64×
South Dakota52,3840.74×
Wyoming48,2811.07×
North Dakota46,3340.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Nevada audience
BrandAffinityCategory
MSN3.28×News
Staples (Canada)3.05×Business & Career
Great Clips3.19×Beauty & Wellness
Google Flights2.85×Travel & Leisure
Hollywood Sign5.66×Travel & Leisure
Nordstrom rack2.14×Fashion & Accessoires
Gambling1.89×Games
Hobby Lobby1.66×Home & Garden
Ben Stiller5.86×Movies & TV
Catherine O'Hara2.87×Movies & TV
Lodging2.19×Travel & Leisure
Livemusic2.18×Music & Radio
American Airlines1.58×Travel & Leisure
FIFA World Cup1.59×Sports
Recreation1.5×Travel & Leisure
Dentistry2.13×Business & Career
Caesars Palace6.69×Travel & Leisure
Best Buy1.53×Shopping
Taco Bell1.55×Food & Beverages
southwest airlines2.07×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Nevada audience
TraitClusterScore
PatriotismCONSERVATISM1.47
ExtroversionTHRILL1.27
Family OrientationCONSERVATISM1.18
Design AffinityPREMIUM1.14
IndulgenceJOY1.13
Sports ActivityPOWER1.13

Worldwide distribution

Worldwide audience distribution share by country for Nevada
CountryShare
United States61.1%
United Kingdom3.9%
Canada3.0%

See Nevada audiences in other countries

More Region audiences in United States

Frequently asked questions

How many fans does Nevada have in United States?

Nevada has an estimated audience of 30,472,710 people in United States, concentrated in California and Texas.

What is the gender split and age of Nevada fans?

50.1% of Nevada fans are female, 49.9% are male, with an average age of 42.9 years.

Which brands do Nevada fans like most?

Nevada fans show strongest brand affinity for MSN (3.28×), Staples (Canada) (3.05×), and Great Clips (3.19×) over the country average.

Where do Nevada fans live in United States?

Nevada fans in United States are most concentrated in California (reach 4,076,480), Texas (reach 2,459,274), and Nevada (reach 2,430,000). These three regions account for the largest share of the active audience.

What other brands do Nevada fans also like?

Beyond Nevada itself, the audience over-indexes on Staples (Canada) (3.05×), Great Clips (3.19×), Google Flights (2.85×), and Hollywood Sign (5.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.