Rascasse Audience Intelligence

Nevada Audience in United States

A data profile of the people who buy, follow and care about Nevada in United States — modelled from more than twelve digital signal sources. Nevada has an estimated audience of 30,472,710 people in United States.

#21among Region in United States#42among POI in United States#78in Travel & Leisure

The average Nevada fan in United States is 42.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Nevada.

Top brand affinities include Mortgage loans, American Airlines, Airbnb, with strongest over-indexing on Mortgage loans (1.95× the country average).

Demographically, the Nevada audience skews balanced with an average age of 42.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Nevada fan in United States is balanced, around 42.9 years old, with strong Patriotism tendencies and a notable affinity for Mortgage loans.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nevada profile in United States.

Audience size
30.5M
in United States
Gender
50.1%♀
49.9% male
Age
42.9
average years
Country rank
#909
POI in United States
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nevada fans

50.1% are female, 49.9% are male, average age 42.9.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Nevada audience in United States
MetricValue
Female50.1%
Male49.9%
Average age42.9
Estimated audience size30,472,710
Fig. 03

Age distribution

Ø 42.9
average years
Age distribution of the Nevada audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3920%
40-4924%
50+28%
Fig. 04

Worldwide distribution

61.0%

of the worldwide Nevada audience comes from United States.

Worldwide audience distribution share by country for Nevada
CountryShare
United States61.0%
United Kingdom3.9%
Canada3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nevada audience in United States is strongest.

Fig. 05

Top regions by affinity

Nevada fans by region: top regions in United States
#RegionReachAffinity×
01Nevada~2.5M9.31×
02Iowa~600K2.38×
03Missouri~700K1.41×
04Utah~400K1.30×
05Idaho~200K1.29×
06Arizona~700K1.15×
07California~4M1.14×
08Washington~700K1.10×
09Alaska~70K1.09×
10Oregon~400K1.08×
11Wyoming~50K1.07×
12Kansas~300K1.04×
13Texas~2.5M1.03×
14Hawaii~100K0.97×
15Montana~80K0.97×
16New Mexico~100K0.86×
17Colorado~400K0.83×
18South Dakota~60K0.83×
19Washington, District of Columbia~80K0.82×
20North Dakota~50K0.81×
21Arkansas~200K0.80×
22Oklahoma~300K0.78×
23Virginia~600K0.77×
24Nebraska~100K0.77×
25Mississippi~200K0.74×
26Florida~1.5M0.73×
27Minnesota~300K0.72×
28Louisiana~300K0.72×
29Illinois~700K0.71×
30Georgia~700K0.71×
31Maine~80K0.70×
32Ohio~600K0.69×
33North Carolina~600K0.69×
34Indiana~400K0.69×
35Maryland~400K0.69×
36New York~1M0.68×
37Alabama~300K0.68×
38New Jersey~500K0.67×
39Massachusetts~400K0.67×
40Kentucky~300K0.67×
41Tennessee~400K0.66×
42West Virginia~90K0.66×
43Delaware~60K0.66×
44Connecticut~200K0.65×
45South Carolina~300K0.64×
46New Hampshire~80K0.64×
47Rhode Island~60K0.64×
48Pennsylvania~600K0.63×
49Michigan~500K0.63×
50Wisconsin~300K0.63×
Fig. 06

Affinity by region

Affinity by region — Nevada, United States
0.63×1.00×9.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nevada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nevada audience
#·InterestCategoryAffinity×
01The Venetian Las VegasTravel & Leisure4.73×
02LotteryGames2.76×
03Anne HathawayMovies & TV2.50×
04Weather forecastingHome & Garden2.32×
05FedExBusiness & Career2.21×
06LodgingTravel & Leisure2.15×
07Solar energyHome & Garden2.10×
08Real propertyHome & Garden2.09×
09Renewable energyBusiness & Career2.06×
10InnovationBusiness & Career1.98×
11Car rentalsCars & Mobility1.97×
12Mortgage loansBusiness & Career1.95×
13Discount storesShopping1.85×
14Vehicle insuranceCars & Mobility1.85×
15GamblingGames1.67×
16American AirlinesTravel & Leisure1.64×
17Shopping mallsShopping1.60×
18AirbnbTravel & Leisure1.58×
19TV game showsMovies & TV1.57×
20TicketmasterTravel & Leisure1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nevada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nevada audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
Convenience OrientationPREMIUM1.38×
Family OrientationCONSERVATISM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nevada audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
Luxury OrientationPREMIUM0.82×
DIY MentalityTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nevada have in United States?

Nevada has an estimated audience of 30,472,710 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Nevada fans?

50.1% of Nevada fans are female, 49.9% are male, with an average age of 42.9 years.

03

Which brands do Nevada fans like most?

Nevada fans show strongest brand affinity for Mortgage loans (1.95×), American Airlines (1.64×), and Airbnb (1.58×) over the country average.

04

Where do Nevada fans live in United States?

Nevada fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2.5M), and Nevada (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Nevada fans also like?

Beyond Nevada itself, the audience over-indexes on American Airlines (1.64×), Airbnb (1.58×), FedEx (2.21×), and Lodging (2.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Nevada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Nevada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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