Lottery Audience in United States

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Lottery has an estimated audience of 11,103,320 people in United States. 49.5% are female, 50.5% are male, average age 41.3. Top regions: California, New York, Florida. Top brand affinities: Powerball, New York Lottery, Mega Millions, Ohio Lottery, Michigan Lottery.

The average Lottery fan in United States is 41.3 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Powerball, New York Lottery, Mega Millions, with strongest over-indexing on Powerball (18.72× the country average). Demographically, the Lottery audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Family Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Topic

Demographics of Lottery fans

Demographic split for Lottery audience in United States
MetricValue
Female49.5%
Male50.5%
Average age41.3
Estimated audience size11,103,320

Audience persona

The typical Lottery fan in United States is balanced, around 41.3 years old, with strong Family Orientation tendencies and a notable affinity for Powerball.

Top regions in United States

Top regions ranked by reach for Lottery in United States
RegionReachAffinity
California1,606,9881.32×
New York1,592,3152.57×
Florida1,220,6991.62×
Michigan1,207,3354.16×
Illinois923,2152.5×
Texas824,6840.86×
Massachusetts530,6212.43×
Ohio511,2841.49×
North Carolina489,9491.47×
Pennsylvania445,3621.19×
Georgia383,3681.12×
Maryland370,1381.94×
New Jersey353,2771.25×
Virginia325,7831.2×
South Carolina265,4531.59×
Arizona237,1031.05×
Washington221,8911×
Louisiana178,7031.25×
Tennessee170,2450.76×
Connecticut152,7671.37×
Colorado146,4200.84×
Wisconsin134,9510.81×
Indiana125,4870.62×
Oklahoma113,0030.92×
Alabama112,6390.73×
Kentucky99,4280.71×
Missouri99,0480.55×
Minnesota94,5570.59×
Oregon83,3100.65×
Mississippi77,8110.85×
Nevada70,1650.65×
Kansas59,7710.68×
Arkansas59,1780.65×
Iowa48,0140.52×
Delaware42,5611.39×
New Hampshire39,4520.9×
Nebraska33,6600.6×
Utah30,8550.31×
West Virginia27,4490.53×
New Mexico26,6730.48×
Washington, District of Columbia25,6080.77×
Idaho24,5590.44×
Maine24,5020.62×
Rhode Island22,1220.63×
Montana13,4240.44×
Hawaii10,5600.22×
North Dakota9,7900.43×
South Dakota8,7310.34×
Wyoming6,8450.42×
Vermont6,5480.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lottery audience
BrandAffinityCategory
Powerball18.72×Games
New York Lottery38×Games
Mega Millions17×Games
Ohio Lottery16.23×Games
Michigan Lottery11.49×Games
Menards6.17×Home & Garden
Hoosier Lottery30.37×Games
Keno21.06×Games
Gmail4.04×Internet & Social Media
Google Docs3.95×Internet & Social Media
Concurrent Versions System3.82×Technology & Electronics
Missouri Lottery15.68×Games
Arizona Lottery16.08×Games
Retirement age9.58×Business & Career
Money2.76×Business & Career
Planned maintenance5.7×Business & Career
Package tour11.48×Travel & Leisure
Final Destination3.84×Movies & TV
LabCorp4.79×Health
Day3.65×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lottery audience
TraitClusterScore
Family OrientationCONSERVATISM1.24
Price SensitivityPREMIUM1.22
Convenience OrientationPREMIUM1.2
ExtroversionTHRILL1.19
Need for SecurityCONSERVATISM1.17
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Lottery
CountryShare
Dominican Republic38.2%
Japan10.1%
United States8.4%

See Lottery audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does Lottery have in United States?

Lottery has an estimated audience of 11,103,320 people in United States, concentrated in California and New York.

What is the gender split and age of Lottery fans?

49.5% of Lottery fans are female, 50.5% are male, with an average age of 41.3 years.

Which brands do Lottery fans like most?

Lottery fans show strongest brand affinity for Powerball (18.72×), New York Lottery (38×), and Mega Millions (17×) over the country average.

Where do Lottery fans live in United States?

Lottery fans in United States are most concentrated in California (reach 1,606,988), New York (reach 1,592,315), and Florida (reach 1,220,699). These three regions account for the largest share of the active audience.

What other brands do Lottery fans also like?

Beyond Lottery itself, the audience over-indexes on New York Lottery (38×), Mega Millions (17×), Ohio Lottery (16.23×), and Michigan Lottery (11.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lottery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.