Rascasse Audience Intelligence

Keno Audience in United States

A data profile of the people who buy, follow and care about Keno in United States — modelled from more than twelve digital signal sources. Keno has an estimated audience of 2,705,338 people in United States.

#5395among Topic in United States#229in Games

The average Keno fan in United States is 42.8 years old, balanced, and lives primarily in Massachusetts.

The audience is concentrated in Massachusetts, Maryland, Oregon.

Top brand affinities include Powerball, Mega Millions, Sweepstakes, with strongest over-indexing on Powerball (5.91× the country average).

Demographically, the Keno audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Price Sensitivity, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Keno fan in United States is balanced, around 42.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Powerball.

Category: Games · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keno profile in United States.

Audience size
2.7M
in United States
Gender
48.0%♀
52.0% male
Age
42.8
average years
Country rank
#11186
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keno fans

48.0% are female, 52.0% are male, average age 42.8.

Fig. 02

Gender split

48.0%
Female
52.0%
Male
Demographic split for Keno audience in United States
MetricValue
Female48.0%
Male52.0%
Average age42.8
Estimated audience size2,705,338
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Keno audience in United States
Age bracketShare%
16-1915%
20-2915%
30-3918%
40-4921%
50+31%
Fig. 04

Worldwide distribution

31.0%

of the worldwide Keno audience comes from United States.

Worldwide audience distribution share by country for Keno
CountryShare
United States31.0%
Vietnam9.6%
Australia7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keno audience in United States is strongest.

Fig. 05

Top regions by affinity

Keno fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~1M20.17×
02Oregon~100K3.54×
03Maryland~100K2.58×
04Connecticut~60K2.27×
05Kentucky~80K2.23×
06New Hampshire~20K1.76×
07Rhode Island~10K1.74×
08Nebraska~20K1.29×
09North Carolina~90K1.15×
10Ohio~90K1.12×
11Wyoming~3K0.85×
12Virginia~50K0.75×
13Washington, District of Columbia~6K0.71×
14Nevada~20K0.68×
15Alaska~4K0.64×
16Michigan~40K0.63×
17North Dakota~3K0.58×
18Idaho~8K0.57×
19Hawaii~7K0.57×
20South Dakota~4K0.56×
21New Mexico~7K0.54×
22Montana~4K0.52×
23Delaware~4K0.50×
24Maine~5K0.49×
25Georgia~40K0.47×
26West Virginia~6K0.45×
27Kansas~9K0.40×
28Alabama~10K0.39×
29Mississippi~9K0.39×
30Missouri~20K0.37×
31Arkansas~8K0.37×
32California~100K0.36×
33Pennsylvania~30K0.35×
34Iowa~8K0.34×
35Colorado~10K0.32×
36Oklahoma~10K0.32×
37Louisiana~10K0.31×
38Utah~7K0.31×
39South Carolina~10K0.28×
40Wisconsin~10K0.27×
41Washington~10K0.26×
42Tennessee~10K0.26×
43Minnesota~10K0.26×
44Illinois~20K0.25×
45Arizona~10K0.25×
46Indiana~10K0.25×
47New York~40K0.24×
48New Jersey~10K0.21×
49Texas~40K0.16×
50Florida~30K0.16×
Fig. 06

Affinity by region

Affinity by region — Keno, United States
0.16×1.00×20.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keno audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keno audience
#·InterestCategoryAffinity×
01Jackpot Magic SlotsGames19.51×
02LotteryGames7.05×
03Mega MillionsGames6.55×
04Missouri LotteryGames6.51×
05SweepstakesGames6.40×
06PowerballGames5.91×
07Michigan LotteryGames5.56×
08Chumba CasinoTravel & Leisure3.85×
09SolitaireGames3.76×
10Gift cardShopping3.07×
11American ExpressBusiness & Career2.82×
12Florida LotteryGames2.75×
13DiddyMusic & Radio2.70×
14Sean CombsMusic & Radio2.61×
15Southern hip hopMusic & Radio1.99×
16GamblingGames1.79×
17Dollar GeneralShopping1.74×
18Dollar TreeShopping1.68×
19FunkMusic & Radio1.61×
20Macy'sShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keno audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keno audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.28×
Convenience OrientationPREMIUM1.17×
Need for SecurityCONSERVATISM1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keno audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.73×
SustainabilityBALANCE0.81×
MindfulnessBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keno have in United States?

Keno has an estimated audience of 2,705,338 people in United States, concentrated in Massachusetts and Maryland.

02

What is the gender split and age of Keno fans?

48.0% of Keno fans are female, 52.0% are male, with an average age of 42.8 years.

03

Which brands do Keno fans like most?

Keno fans show strongest brand affinity for Powerball (5.91×), Mega Millions (6.55×), and Sweepstakes (6.4×) over the country average.

04

Where do Keno fans live in United States?

Keno fans in United States are most concentrated in Massachusetts (reach ~1M), Maryland (reach ~100K), and Oregon (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Keno fans also like?

Beyond Keno itself, the audience over-indexes on Mega Millions (6.55×), Sweepstakes (6.4×), Lottery (7.05×), and Michigan Lottery (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See Keno audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Keno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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