Keno Audience in United States
Keno has an estimated audience of 2,705,338 people in United States. 48.0% are female, 52.0% are male, average age 42.8. Top regions: Massachusetts, Maryland, California. Top brand affinities: Powerball, Mega Millions, Sweepstakes, Lottery, Michigan Lottery.
The average Keno fan in United States is 42.8 years old, balanced, and lives primarily in Massachusetts. The audience is concentrated in Massachusetts, Maryland, California. Top brand affinities include Powerball, Mega Millions, Sweepstakes, with strongest over-indexing on Powerball (5.91× the country average). Demographically, the Keno audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Games · Type: Topic
Demographics of Keno fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 42.8 |
| Estimated audience size | 2,705,338 |
Audience persona
The typical Keno fan in United States is balanced, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Powerball.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Massachusetts | 1,120,352 | 21.02× |
| Maryland | 141,911 | 3.05× |
| California | 114,676 | 0.39× |
| Oregon | 100,573 | 3.24× |
| North Carolina | 97,327 | 1.2× |
| Ohio | 95,769 | 1.15× |
| Kentucky | 76,973 | 2.27× |
| Connecticut | 66,443 | 2.45× |
| Virginia | 52,668 | 0.8× |
| Georgia | 44,407 | 0.53× |
| Michigan | 44,195 | 0.62× |
| Texas | 36,605 | 0.16× |
| New York | 36,094 | 0.24× |
| Pennsylvania | 32,577 | 0.36× |
| Florida | 25,952 | 0.14× |
| Nevada | 19,070 | 0.73× |
| New Hampshire | 18,744 | 1.76× |
| Nebraska | 18,354 | 1.35× |
| Illinois | 14,743 | 0.16× |
| Rhode Island | 14,656 | 1.7× |
| Washington | 11,583 | 0.21× |
| Arizona | 11,462 | 0.21× |
| Missouri | 11,211 | 0.26× |
| Tennessee | 11,037 | 0.2× |
| New Jersey | 10,280 | 0.15× |
| Indiana | 8,499 | 0.17× |
| South Carolina | 8,336 | 0.2× |
| Kansas | 7,974 | 0.37× |
| Colorado | 7,651 | 0.18× |
| Wisconsin | 7,525 | 0.18× |
| Minnesota | 7,066 | 0.18× |
| Alabama | 6,088 | 0.16× |
| Washington, District of Columbia | 5,817 | 0.72× |
| Louisiana | 5,393 | 0.15× |
| Oklahoma | 5,198 | 0.17× |
| Iowa | 4,689 | 0.21× |
| Maine | 3,856 | 0.4× |
| Utah | 3,736 | 0.15× |
| Mississippi | 3,650 | 0.16× |
| Wyoming | 3,537 | 0.88× |
| Arkansas | 3,194 | 0.14× |
| West Virginia | 2,968 | 0.24× |
| Montana | 2,543 | 0.34× |
| Hawaii | 2,399 | 0.21× |
| Delaware | 2,357 | 0.32× |
| New Mexico | 2,219 | 0.16× |
| Idaho | 2,176 | 0.16× |
| Vermont | 1,330 | 0.28× |
| South Dakota | 1,089 | 0.17× |
| North Dakota | 1,004 | 0.18× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Powerball | 5.91× | Games |
| Mega Millions | 6.55× | Games |
| Sweepstakes | 6.4× | Games |
| Lottery | 7.05× | Games |
| Michigan Lottery | 5.56× | Games |
| Gift card | 3.07× | Shopping |
| Solitaire | 3.76× | Games |
| American Express | 2.82× | Business & Career |
| Dollar General | 1.74× | Shopping |
| Chumba Casino | 3.85× | Travel & Leisure |
| Dollar Tree | 1.68× | Shopping |
| Gambling | 1.79× | Games |
| Macy's | 1.58× | Shopping |
| Jackpot Magic Slots | 19.51× | Games |
| Diddy | 2.7× | Music & Radio |
| Missouri Lottery | 6.51× | Games |
| Southern hip hop | 1.99× | Music & Radio |
| Florida Lottery | 2.75× | Games |
| Funk | 1.61× | Music & Radio |
| Credit union | 2.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.43 |
| Extroversion | THRILL | 1.34 |
| Quality Awareness | PREMIUM | 1.32 |
| Price Sensitivity | PREMIUM | 1.29 |
| Career Orientation | POWER | 1.24 |
| Need for Security | CONSERVATISM | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| Vietnam | 9.6% |
| Australia | 7.5% |
See Keno audiences in other countries
More Games audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Keno have in United States?
Keno has an estimated audience of 2,705,338 people in United States, concentrated in Massachusetts and Maryland.
What is the gender split and age of Keno fans?
48.0% of Keno fans are female, 52.0% are male, with an average age of 42.8 years.
Which brands do Keno fans like most?
Keno fans show strongest brand affinity for Powerball (5.91×), Mega Millions (6.55×), and Sweepstakes (6.4×) over the country average.
Where do Keno fans live in United States?
Keno fans in United States are most concentrated in Massachusetts (reach 1,120,352), Maryland (reach 141,911), and California (reach 114,676). These three regions account for the largest share of the active audience.
What other brands do Keno fans also like?
Beyond Keno itself, the audience over-indexes on Mega Millions (6.55×), Sweepstakes (6.4×), Lottery (7.05×), and Michigan Lottery (5.56×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Keno. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.